Since 2006, Mr. Leung organized the first "King of Catering Award Ceremony" in Hong Kong, and each ceremony has recognized the outstanding restaurants in the catering industry, created a good reputation for catering, and hand in hand into the twelve years from Hong Kong to the Mainland, Southeast Asia, and the glorious journey.
Behind this is the China Cuisine Association Honorary Vice President, Hong Kong Cuisine King (Holdings) Limited, Chairman and General Manager Mr. Leung Chun-yu (known as "Cuisine King") in the 30 years of efforts without forgetting the original intention, in line with a more in-depth understanding of the food and the promotion of the culinary culture of the high degree of mission for a number of restaurants In the spirit of deeper understanding of food and a high degree of mission to promote the culture of food, for a number of restaurants to provide operations and marketing consulting services, more food lovers and the public to disseminate the true meaning of food.
After last year's award ceremony, at this historic moment, Mr. Leung Chun-Yu, the "King of Cuisine", released the brand new "King of Cuisine Chain KOC" platform, which aims to inject a new economy based on blockchain technology into the traditional catering industry economy, so that the "King of Cuisine Chain KOC" can be used to promote the "King of Cuisine Chain KOC". The project aims to inject a new economy based on blockchain technology into the traditional catering industry economy, so that the "Catering King" brand can break through and upgrade its business model of mutual benefit***win, reshape the core of the catering consumption concept and the order of trust, inject new vitality into the traditional catering industry, and is expected to become a global model for the catering entity's new economic model.
Tianwang Liang said, "Blockchain technology and the tide of pass-through economy is sweeping the world, which will bring epic changes and huge development opportunities for all industries, including the traditional catering market."
? Whether it's an economic boom or a financial crisis, the F&B industry, based on strong consumer power, has always shown steady growth through cycles.
However, behind the prosperity, the traditional catering industry has also been plagued by many problems, such as: expensive offline rent, high cost, high labor, low gross profit; centralized platforms earn profits that have nothing to do with the merchants, and even secretly manipulate the ranking of the promotion; the supply of ingredients and the quality of the gatekeeper is not transparent, and it is difficult to protect the dietary health of the pain points.
Therefore, in this potential market, who first seize the opportunity of the new economy, new technology to empower traditional entities, who is expected to achieve a multi-***win situation, to seize the huge opportunities given by the times.
? Under this, Liang Tianwang launched Tianwang chain KOC platform, "catering link global, pass share future" as its mission, will be seamlessly docked "diet Tianwang" catering alliance entity brand, with 80% of the well-known brand merchants in Hong Kong, Macao and Taiwan have been the long-term relationship, carrying the platform for many years. KOC will seamlessly connect with "Diet King" restaurant alliance entity brands, 80% of famous brand merchants in Hong Kong, Macau and Taiwan have already been in long-term cooperative relationship, and the platform carries 10W+ active fans' traffic accumulated over the years, which is efficient and worry-free for channeling flow. The KOC platform will realize the organic combination of the pass-through economic melt and traditional catering, establish a new order of efficiency and trust from the bottom, and establish the traceability and tracking of ingredients, which is expected to solve both the breakthroughs in the application scenarios and the traditional pain points.
It is worth attracting, KOC will adhere to the principle of sustainable development, the platform will be 50% of the annual profit through smart contracts automatically allocated back to the participants, so that each participant is not only a user of the new industry, but also shareholders, to solve the embarrassment of the previous centrality of the platform profitability of the merchants, consumers have nothing to do.
? "At present, there is no one in the ball catering industry that can perfectly realize the integration of the pass-through economy and the real economy like Tianwang Chain, and I'm convinced that with Tianwang Chain KOC, we can definitely realize the change of road, benefit the traditional catering industry, and even benefit the whole mankind!" Liang Tianwang said.
Trend, business model and people are the three indispensable elements for investment from thinking to doing and then to success. At present, under the general trend of blockchain technology, the platform of "catering + pass", merchants and users win-win business model, and the support of national and global catering gurus, the Tianwang Chain KOC project can be said to be ready for the "timing, location, and people".