Part I 2020 Mother's Day Activity Program

In order to enhance the popularity and reputation of the Western restaurant, to enhance the impression and memory of the target consumer groups of the Mother's Day, packaged through the media with affection, calling for children to express their love and blessings to their parents and parents, to take advantage of the situation to create momentum, to strengthen the responsibility of the family, to feed the mother, dedication Filial piety, worth the arrival of Mother's Day 2019, planning to thank the mother mother love eternal theme of the special activities, the specific program is as follows:

First, the purpose of the activity

1, Mother's Day promotional program to improve brand awareness;

2, to increase the target consumer groups in the Western-style restaurant purchase rate and consumption;

3, through the activity, to enhance the hotel and the public understanding and communication, creating news clues, expanding the external image publicity.

Second, the activity time

May 10-11, 2020 (the second weekend of May)

Third, the target group

The target group of the Mother's Day activities for the 25-45 years old fashionable white-collar young women and successful people in the government agencies, enterprises in the middle and upper positions. Due to the busy official or business, the time spent with their families is generally less, especially with their parents, and the complex of returning the favor of parenting can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the campaign

1, the theme of the advertisement: thanks to the mother mother's eternal love!

2, advertising words: there is a most wonderful sound in the world, that is, the call of the mother.

V. Activities

1, give carnation flowers: where the day of May 11, 2019 to the store consumption of ladies each person to give a carnation. (Rooms are issued by the main desk at the time of guest registration, Chinatown Food Court is issued after the guests are seated, and Taste Buffet Restaurant is issued after the guests are seated, and send mother's holiday greetings)

2, microblogging lucky draw: to the store consumption of sunshine photos, and @ the hotel's official microblogging and 3 friends, you will have a chance to get a free buffet coupon valued at 228 yuan.

3, birthday blessing: all the May 11th birthday of the day of the lady, with ID card to receive an exquisite gift. (Hotel coupons, pure natural ingredients of Ba Yan Ka La Rhodiola series travel set)

4, women's nutritional menu: Catering Department launched a three-course skin care and nutritional dishes. Ladies who consume buffet can choose any one dish for free.

5, preferential reward: the original price of 228 yuan during the event viewing buffet, Mother's Day exclusive package: xx-x yuan. Chinatown Gourmet City launched Mother's Day exclusive Hong Kong-style afternoon tea set.

Part II 2020 Mother's Day program

First, the Western restaurant launched the beauty of the health packages to benefit the Mother's Day

1.

Nostalgia is remembering the past. Old things, old people, old homes and lost years are the most common themes of nostalgia.

2. Mother's Day feast.

On Mother's Day, eat a nutritious and delicious meal with your mom and wish her health and beauty forever.

3. Mother's Day meal of affection.

Playing the card of affection, to attract low-end diners, focusing on home-cooked food, popular taste, supplemented by a stylish dining environment, standardized service, to attract fashionable young people to spend the holidays for their mothers.

Second, the preparation of Mother's Day gifts

Western restaurants should be designed accordingly to celebrate Mother's Day activities and small gifts. For each of the mothers who went to the dining room to give carnations as a holiday gift.

Third, send Mother's Day affectionate text messages

1. In the name of the Western restaurant, to the target consumers to send Mother's Day wonderful text messages to impress consumers with emotional exchanges.

2. Send the content of the activities through SMS, informing the target consumers of the Mother's Day restaurant activities, as well as the main location of the activities.

Part III 2020 Mother's Day Program

I. Background of Mother's Day activities

In order to further increase awareness, enhance consumer awareness of the brand of the Western-style restaurant to brand-driven sales, now with the help of the "Mother's Day" 2019, we are planning a Mother's Day program. The theme of the event penetrates into the depths of consumers' emotions, triggering their "return of parenting" knot, thus achieving ****, generating consumer desire. And this activity to improve the brand awareness of the restaurant.

Second, the theme of the event

May restaurant, "Thanksgiving" first - Mother's Day series of activities

Third, the objectives of the event

1, catering to the psychology of the target consumer groups, to meet the emotional needs of the target consumer groups to increase the rate of purchase by name. The target consumer group named the purchase rate.

2, through the Mother's Day activities to mention the brand awareness of the restaurant in the xx region.

Fourth, the activity time

2020 May x

V, the target customer group

The target group is between 25 years old ~ 55 years old, private bosses, business executives, and government agencies in the middle and senior positions of the successful people. Due to their busy schedules, they spend less time with their parents, and most of them have the knot of "returning the favor of parenting", which can trigger their potential emotional needs.

Six, the content of the activities

1, "triple" gifts for mothers

Gift 1: the day of the Chinese food consumption of the lady complimentary dessert "chilled peach dew" a;

Gift 2: the day of the Chinese food consumption of the lady can receive a Kang Kang Ms. consumption of Chinese food can be given a bunch of carnations, 8.8% discount coupon (operating instructions: discount coupon in the guest checkout gift, the current can not be used)

Gift 3: the day of the lady resident, Chinese food consumption can enjoy 8.8% discount (operating instructions: guest check-in, the front desk to give 8.8% discount coupon).

2, Thanksgiving "mom dishes" health food festival

"Thanksgiving" package: A paragraph: 2980 / table B paragraph: 3580 / table

Zero restaurant "mom dishes" special recommendations: dishes: the mother's food, the mother's food, the mother's food, the mother's food, the mother's food, the mother's food, the mother's food, the mother's food, the mother's food.

VII, the activities of the process

1, the activities of the warm-up period

(1) advertising.

(2) Preparation of materials needed for the event.

(3) Activity operation training.

2. Activity implementation period

(1) operating standards of the front desk of the guest rooms;

(2) operating standards of the catering department;

(3) the distribution and supervision of gifts

VIII. Publicity and promotion (slightly)

IX. Gifts

Carnations: 100 bundles X 20 yuan = 2000 yuan

X, Atmosphere decoration (simple decoration)

Restaurant rooms, bars, western restaurant desktop insert carnation flowers (cost about 1000 yuan)

Part 4 2020 Mother's Day program

2020 Mother's Day will soon be coming, the school in order to return the mother's love for us, so that the students understand the love of their mothers for the design of the mother's day. Their mothers for the care, designed a meaningful Mother's Day activities.

First, the theme of the event

Warmth in May, thanks to the garden.

Second, the background of the event

Mother's time is like a gradual shortening of the shadow of your future, you are embracing the brilliant, but the mother is accumulating the vicissitudes of life, as if a meter of sunshine in winter, the mother gives us warmth as if the spring a wisp of breeze, the mother to be our warmth or a touch of fruitfulness in the fall, the mother's love is always heavy full of time to precipitate the love of the thick, warm, red heart in the sky of the mother's love is also like the earth, the mother of love in the sky. The sky of mother's love is also like the April sky on earth! This kind of love is worth looking back to this kind of love is worth engraving this kind of love is worth giving thanks to who says inch grass heart, rewarded with three spring sunshine? Let's pass on the warmth of our mother's heart in this windy and green Chunhui Lake!

Third, the purpose of the activity

1, to promote the traditional virtues of the Chinese nation;

2, through the Mother's Day activities, so that students appreciate the mother's good, the greatness of the mother's love;

3, we should learn to return to their mothers, to give them comfort on the heart;

4, so that college students to learn to be thankful, so that we are shrouded in love, learn to care for our surroundings with heart and soul.

5, to enrich the campus cultural life.

Fourth, the object of the activity

xx College all personnel

V. Activity time

2020 May x, 8:00 ~ 12:00

Sixth, the location of the activity

English corner.

VII, the flow of activities

The flow of activities: the main content of the activities: this activity to publicize the arrival of "Mother's Day", the initiative to send blessings to mothers as the main purpose, this activity by "thick mother's love warms my heart", This activity consists of "thick mother love warm my heart", "cohesion love" and "affection link" three parts. May x, 2020;

④ Award: 1 first prize, 2 second prizes, 3 third prizes, and 5 merit awards.

⑤ Jury group: to be determined; Note: Prizes to be determined.

2, cohesion love cohesion love - signature writing blessing activities cohesion love

① Theme: leaving traces of love;

② content: sign their names and write their own words or blessings on the blessing paper to the most want to say to their mothers;

③ props: banners (pens for the black thick) and wishing board;

③ props: banner (pen) and the black thick

③ Props: banner (pen for black thick pen) and wishing board;

④ Place: Affinity Corner.

3, true confessions true confessions - love connection true confessions

① in the field to provide a cell phone for students and their mothers to talk to;

② dialog content and time is not limited.

VIII. Notes

1, pay attention to the safety of the activity process, always put safety in the first place;

2, a few days before the event to pay special attention to the weather changes, if the activity of the day under the rain, we must do a good job to delay the activities of the preparatory;

3, the day of the event should be prepared to prepare enough tents, in order to activities on the day of the event activities.

3.

Part V 2020 Mother's Day Program

We invite all mothers to bring a piece of their own food to participate in the activity on May xx, and we will share the joy of Mother's Day together. We sincerely invite you to participate in the activity and leave unforgettable memories!

Activity theme

Mom, I love you!

Activity time

May xx - xx

Activity purpose

1, combined with Mother's Day, so that children understand the mother in the conception, take care of their own hard story

2, through the game, feel the love given by the mother, increase the mother-child,

Activity Flow

1. May xx

The origin of Mother's Day

(1) Children understand the origin of Mother's Day.

(2) Know that the second Sunday of May is Mother's Day every year.

(3) Cultivate children's concern for Mother's Day and their gratitude to their mothers.

Make a questionnaire

Make a questionnaire to know more about your mother.

2, May xx

Can be in the group, according to the questionnaire to introduce their own mother.

3, May xx

(1) The teacher and the children talk about the topic of "love mother".

(2) Learning the song "Only a good mother in the world", feel the love given by the mother, and increase the deep affection between mother and son, mother and daughter.

4, May xx

(1) Parent-child production: to make a gift for the mother, to express the blessings of the mother.

(2) Experience the mother's hard work in taking care of herself when she is pregnant.

5, May xx day

(1) show what mom does is food, ask children to introduce their mother to do what food. (It must be made by mom)

(2) Share the food made by mom with their peers.

(3) Children perform a program for their mothers.

Part VI 2020 Mother's Day Activity Program

Every year, the second Sunday of May is Mother's Day, such a festival full of love and gratitude, for our kindergarten children, we should seize this festival, to express their own love for their mothers, to learn to be thankful, and to remember their mothers' nurturing. More through the activities let the children through personal participation, actively and spontaneously do something for their mothers, experience caring for their mothers, caring for others, and promote the development of children's emotional intelligence.

Activity Objectives

1, let the children understand Mother's Day, through a series of activities, let the children know more about their mothers.

2. To realize the hard work of mothers in the process of growing up, and to stimulate children's love for their mothers and their willingness to take the initiative to share for their mothers.

Activity Forms:

The low-children's group - "My day with the egg baby"

In advance, notify each child to bring a baby egg, and on the day of the activity, the children will carry out a day of activities with the baby egg, which promotes the children's sense of responsibility and inspires the children to learn to care for their mother.

The children were told in advance to bring a baby egg to the day of the activity, from which to promote the children's sense of responsibility cultivation, inspire the children to learn to care, to learn to love, to experience the pleasure of caring for others!

Middle Childhood Group - Painting "My Mom"

"I am my mom's little helper", invite children to help their mothers to do something, record and share the activity photos to the class website. Record the activity and share it on the class website.

Upper Kindergarten - Poetry study "Mommy, I love you".

Questionnaire: "What are the short stories about your mother"

Part VII 2020 Mother's Day Activity Program

I. Background

The daylilies are born in the hall of steps, and the travelers travel to the end of the world; the mother of mercy is in front of the hall, and the daylilies are not seen. The thread in the mother's hand and the clothes on the son's body. The mother's hands are full of threads and the son's clothes are on his back. Who says the heart of an inch of grass is the reward for three springs of sunshine? These verses express the gratitude of children to their mothers and celebrate the greatest love on earth, mother's love. Mother's love is an unchanging theme of mankind, we give it too many interpretations, give it too much connotation. There is no history of epic shock, no wind and sea waves, mother's love is like a song of deep love, gentle and melodious, singing and chanting ...... think of the mother, the ambition of the depressed will be transformed into the spirit of the wind; think of the mother, the wasted years will be transformed into a magnificent; think of the mother, the wanderer will be sprouting up the desire to go home. Through this activity is to promote the greatness of mothers, strengthen our communication with mothers. Fully reflect the greatness of the mother, fully feel the love of the endless and great!

Second, the purpose of the activity

In 2020, in order to enrich the cultural life of the campus, to revisit the process of growth, thanks to the great mother love. Let thanksgiving atmosphere campus, so that college students learn to be grateful, learn to care with the heart. The aim is to prosper the campus culture, strengthen the consciousness of gratitude of college students, so that we have a deeper understanding of the mother's selfless love, and further close the distance between each other. At the same time take this opportunity to publicize the love of the mother, thanks to the selflessness of the mother's love, so that this kind of love continues to spread.

Third, the theme of the event

Thanksgiving Mother's Day.

Fourth, the activities of publicity

1. Poster publicity: posters in the community on the bulletin boards

2. display boards: in the pre-event and during the production of the corresponding display board

x. members of the publicity: through the members of the community cadres in the students around them, the publicity in the friends of the community to achieve in-depth publicity

Fifth, the activities of the time: May 2020

Activity location: xx community

Six, the object of the activity

xx community residents and building materials college in the school part of the college representatives;

Seven, the activity process

1, by the host of the activity to introduce the origins of Mother's Day, so that the presence of the community and college students on behalf of a deep understanding of the sacred status of Mother's Day in our hearts. The event will be held in the city's capital city.

2, by the Department of Architecture and Engineering Department of Arts and Dance songs and dance songs about great mothers and xx community chorus and other programs.

3, the activities of the host and student representatives to tell their own mother's stories, while inviting community representatives to tell their understanding of Mother's Day and about what happened to their children to her life record.

4, by participating in this activity of the student representatives and community residents in the exhibition wall posted on the mother love message, may our mother can be healthy and safe.

5, by the college student representatives, the collective recitation of the wandering son chant, hoping to let the mother of the hometown we feel these wandering son outside the mother's thoughts

6, and finally by the community director of the Thanksgiving Mother's Day activities to make a summary, and to announce the significance of the activities organized.

Eight, the activities of the late summary and related matters

1, after the end of the event, the host department to do a good job summarizing, and archived as a file to save the information, used as education, inspiration and publicity material.

2, the participating students actively mobilized around the students to take action to return the mother's love, gratitude for mother's love!

3, this activity by the Ministry of photography, for the school publicity and promotion of community activities. The event was a great opportunity to celebrate the love of motherhood and to play a positive role in education.

Part VIII 2020 Mother's Day program

My company to carry forward the traditional virtues of the Chinese nation, improve the quality of employees, build a firm employee "love of country, love of home, love the factory" ideological foundation, enhance the staff "" filial piety "consciousness, comprehensive and comprehensive". Filial piety" consciousness, and comprehensively promote the healthy development of enterprises, the company party committee decided to take advantage of the May 2019 x "Mother's Day" occasion, to organize and carry out a "Thanksgiving mother, from me" theme activities.

First, the object and mode of activity

To the company's employees in the double mother as the object, take the door-to-door visit, send the company's greetings and a letter written in the name of the company's "to the great mother of a letter", and at the same time send condolences, the amount of condolences for each mother for 100 yuan.

Second, the activities of the division of labor

The company's trade unions, the main office, the Finance Division, the party office to assist.

Third, the steps of the activities

1, the mother of the employees living address and telephone registration, to find out the details, delineation of the visit area, route, enter the spreadsheet, retained for archiving.

2. Determine the routes and families to visit, make plans for the visit schedule, and identify the visitors.

3, the first visit to the harmonious families living with their parents, retaining the image data. At the same time, the parents of employees over 75 years old were registered and archived.

4, for each worker's mother to send a company "to the great mother of a letter" and a "son of the rules" reading book, for each mother to send condolences 100 yuan.

5, door-to-door condolences to sincere attitude, standardized greeting language. Specifically: "Mom, you work hard, I represent our company leadership and all staff to your old man greetings, this is our company gift to you. I hope you have a happy holiday happiness and well-being! "

6, visit the scope of condolences for the city to live in the mother of the staff, such as the mother is not in the local area, the use of telephone greetings, explain the intentions of the company, express the company's greetings. There is no double mother, has been a mother of female employees, children over ten years old, reading ability to let the child read the company's "great mother's letter", the child does not have the ability to read the letter can be read on behalf of the father or mother, in order to achieve the educational role.

7, the activities of the funds: double mother for 200 yuan. Single mother for 100 yuan, no double mother, I am the mother of 100 yuan.

8, three days before Mother's Day, a branch carriages hanging "care for mothers from me, Happy Mother's Day! "banner, stewardesses wearing carnations, seat put Mother's Day - a letter to all passengers, and read by the stewardesses to the content of the letter.

Fourth, the requirements of the activities

To pay full attention to the careful arrangements, serious attitude to ensure that the implementation of the activities in place to achieve the desired purpose. To ensure that in the "Mother's Day" three days before the time, each working mother received the company's greetings and care.

Part IX 2020 Mother's Day program

To enhance the visibility and reputation of the restaurant, enhance the impression and memory of the target consumer groups on Mother's Day, through the media to affection for packaging, calling for children to express love and blessings to parents, taking advantage of the momentum to create momentum, strengthen family responsibility, feeding mothers, dedication Filial piety, the value of May xx Mother's Day is coming, planning to thank the mother mother love eternal theme of the thematic activities, the specific program is as follows:

First, the purpose of the activity

1, Mother's Day promotional program to improve brand awareness;

2, to increase the target consumer groups in the restaurant's purchase rate and consumption;

3, through the activities, to enhance the understanding and communication between the restaurant and public understanding and communication, creating news clues and expanding the publicity of the external image.

Second, the time of the event

May 2020 xx - xx (the 2nd weekend of May)

Third, the target group

Mother's Day activities target group for the 25 - 45 years old between the fashionable white-collar young women and successful people in the government agencies, enterprises in the middle and upper positions. Due to the busy official or business, the time spent with their families is generally less, especially with their parents, and the complex of returning the favor of parenting can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the campaign

1, the theme of the advertisement: thanks to the mother mother's eternal love!

2, advertising words: there is a most beautiful sound in the world, that is, the mother's call. Dante (Divine Comedy)

V. Activities

1, give carnation flowers: Where the day of May 2020 xx to the store consumption of women per person to give 1 carnation.

2, microblogging lottery: to the store consumption of sunshine photo, and @ restaurant official microblogging and 3 friends, there is a chance to get a free buffet coupon valued at 228 yuan.

3, birthday blessing: all the ladies who have birthday on May xx day, you can get an exquisite gift with your ID card.

4, Ms. Nutritional Menu: Catering Department launched three face nutritional dishes. Buffet consumption of ladies can choose any dish for free.

5, preferential reward: activities during the original price of 228 yuan view buffet, Mother's Day exclusive package: xxx yuan. xxx Food City launched Mother's Day exclusive Hong Kong-style afternoon tea set.

Six, the activities of the publicity

1, SMS: Thanks to the mother mother's love forever! May xx xx restaurant launched Mother's Day special activities, the day of the birthday of the lady more beautiful gifts!

2, the store pop: lobby, restaurant entrance, the first floor elevator entrance each one.

3, network promotion: through the official microblogging, official VX online promotion, May 2 began to warm up, from 5 onwards to carry out a 7-day online lottery, attention to the restaurant's official microblogging and @ 3 friends, a free buffet coupon will be sent out daily.

4, mainstream media: May xx, May xx, before and after the event soft reports.

Part 10 2020 Mother's Day program

I. Background

According to the hotel union's activity plan, will be held in May "Mother's Day" thanksgiving activities, thanks to the mother is the Chinese nation's fine tradition, "the crow flies back to its mother", "the crow flies back to its mother", "the crow flies back to its mother", "the crow flies back to its mother", "the crow flies back to its mother". "Crow feeding" the spirit of the original state, let us realize that as an important human table evidence, drifting in the warp and woof of life, there are always thousands of strands of motherly love emotions to support us.

Second, time

May xx (Sunday) 10:30 am

Third, the place

second floor international conference hall

Fourth, the host

xx, xx

Fifth, hanging banners

content "Mom, we love you! "

Six, the participants

The hotel supervisor and above and the hotel xx x months excellent staff (Y) on behalf of the mother, mother-in-law, wife, *** counted xx people. xxx, xxx, xxx, xxx

Marketing Department (x people): xxx, xxx

Finance Department (x people): xxx, xxx, xx, xxx

Engineering Department (x people): xxx, xxx, xxx, xxx

VII. Purpose of the Activity

We thank our mothers for giving us life and Mother, gave us warmth, in the Mother's Day festival, as a continuation of the mother's successor, we should be full of passion for the mother eulogy feelings, carry forward the Chinese tradition, and further promote xx "people-oriented", caring for the mother of the corporate culture.

Eight, the activities

In the "Mother's Day" this special day, in order to thank the hotel management and excellent staff mothers on the xx work of the strong support, especially the excellent staff and management of the mothers, mothers-in-law, wives to the hotel to participate in Mother's Day thanksgiving activities, so that the relatives to understand the hotel's hotel culture, respect for the elderly and love the elderly. Respect for the elderly and love the old hotel culture, deepen the understanding of the work of the hotel, improve team cohesion, and enhance the sense of belonging of employees to the hotel.

1, by the hotel xxx general manager speech, thank you for the mothers of the hotel's strong support for the work of the hotel, to the guests of the hotel's recent development and visionary planning;

2, by the catering department staff sang the "thankful heart", the housekeeping department staff sang "mother's kiss";

3, a lottery; prizes: algae mud bath foot agent twenty boxes (the original sauna legacy, no value recorded in the books); belt. No value record on the books); belt xx (book value xx yuan / article);

4, invited guests and employees to participate in the "Mother's Day" guests and staff to dine in the Western-style restaurant on the fifth floor, during which the hotel leaders and managers of the various departments to toast to the mothers.