1. The catering industry market is fragmented, with imperfect development of the entire industry chain, low industry concentration, and low per capita catering consumption.

2. Catering industry due to the industry threshold is not high, the market competition is exceptionally fierce, also resulting in uncertainty of sustainable profitability.

3. In the field of high-end catering, policy influences (such as the restriction of three public consumption) led to the gradual clearing of many companies; mass catering is facing the problem of changing consumer tastes, increasingly rich choices resulting in low customer loyalty.