Google Maps will integrate food delivery services, so that users can first choose a restaurant on the map, and then choose the delivery service platform service to send the meal to the home, will also support the Google Assistant to order more convenient.
After integrating many services in GoogleMaps in the past, Google is now integrating food delivery services in GoogleMaps.
Currently, this collaboration is only available in the US and is integrated with small regional delivery services such as DoorDash, Postmates, Delivery, Slice, and Zuppler's ChowNowapp service, but Google says it will continue to collaborate with more delivery services in the future, and expects to continue to expand to more regions and markets.
These are the first time we've seen a Google app in the marketplace.
Perhaps because of the development of uberEATS, Google has leveraged its own service platform and data integration strengths to work with smaller food delivery services to turn GoogleMaps into a platform that can simultaneously match a number of food delivery services, making it more convenient for users to book a food delivery appointment through GoogleMaps and quickly confirm that the meal they want is available from Zuppler's ChowNowapp service.
On the other hand, Google Maps has made it easier than ever for users to book a delivery through GoogleMaps, and to quickly confirm that the desired meal is available for delivery by that service, and then complete the order directly.
Google has not chosen to work with uberEATS and other common, already-developed catering delivery services, but rather with smaller catering delivery services, naturally hoping to "merge" these smaller catering delivery services into a larger service platform through GoogleMaps, so that users can search for all the catering delivery service partner stores at once, directly through GoogleMaps. The GoogleMaps platform allows users to search for all food and beverage delivery service providers without having to switch between different apps, and also allows them to complete all their needs through a single interface, as well as completing orders directly from their Google account and making payments through GooglePay.
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For small-scale food delivery services, the GoogleMaps platform can be used to match more consumers, thereby increasing the chance of ordering more revenue, while partnering with restaurants to further acquire more customers to consume, and for Google to acquire more data on consumption patterns, and to gain more revenue from the partnership.
I just don't know how Google will split the profitability of individual orders between Google and delivery service providers and restaurants under this model.
In addition to matching more food delivery services, GoogleMaps also supports GoogleAssistant to complete the ordering process through voice control, and can even re-order the previous ordering options, which is a very convenient feature for lazy people who don't want to decide what they want to eat for their next meal.