Wechat is a free application launched by Tencent on 201110, which provides instant messaging service for intelligent terminals. It was created by the product team of Tencent Guangzhou R&D Center led by Zhang Xiaolong. Wechat supports fast sending of free voice messages, videos, pictures and texts across communication operators and operating system platforms. At the same time, you can also use service plug-ins such as "shake", "drift bottle", "circle of friends", "public platform" and "voice notepad" to enjoy streaming media content through * *. By the second quarter of 20 16, WeChat had covered more than 94% of smartphones in China, with 806 million monthly active users, covering more than 200 countries and more than 20 languages. In addition, the total number of brand WeChat WeChat official account exceeded 8 million, the number of mobile application docking exceeded 85,000, the advertising revenue increased to 3.679 billion yuan, and the number of WeChat payment users reached about 400 million. Wechat provides public platform, friends circle, message push and other functions. Users can add friends and pay attention to public platforms by "shaking", "searching for numbers", "people nearby" and scanning QR codes. At the same time, WeChat will share the content with friends and share the wonderful content that users see to WeChat friends circle.
Wechat was planned and launched by Shenzhen Tencent Holdings Co., Ltd. from 20 10 to 10, and was created by the product team of Tencent Guangzhou R&D Center. The team led by team manager Zhang Xiaolong has successfully developed Internet projects such as Foxmail and QQ mailbox. Ma, president of Tencent, confirmed the name of this product as "WeChat" in the email of product planning.
In the closed-loop mobile Internet business solution provided by WeChat, the service capabilities involved include: mobile e-commerce portal, user identification, data analysis, payment and settlement, customer relationship maintenance, after-sales service and rights protection, social promotion and so on. This also indicates that WeChat will once again increase the pace of commercialization and opening up, provide connections for partners, and promote the mobile Internet transformation of business models of enterprise users.
By providing partners with the ability to "connect everything", WeChat is forming a new "smart" lifestyle. It has penetrated into the following traditional industries, such as WeChat taxi, WeChat electricity payment, WeChat shopping, WeChat medical care, WeChat hotel and so on. Provide standard solutions for dozens of industries such as medical care, hotels, retail, department stores, catering, ticketing, express delivery, universities, e-commerce, and people's livelihood.