Mixue Ice City Co., Ltd. was established on April 30, 2008. Its registered address is Room 16004, Hanhai Beijin Commercial Center, North Third Ring Road, Jinshui District, Zhengzhou City, and its legal representative is Zhang Hongfu. Business scope includes general projects: enterprise management consulting, enterprise marketing planning, enterprise image planning, exhibition service and hotel management consulting.
On June 30th, 20021year, Weibo of Mixue Ice City issued a statement saying that recently, all major online platforms are recreating the brand LOGO and trademark logo of Mixue Ice City. In order to further standardize the use of the logo, Mixue Ice City Co., Ltd. declares as follows:
1. Our company, as the exclusive owner of the serial trademarks of Mixue Ice City, enjoys the exclusive right to use the serial trademarks of Mixue Ice City. We found that some members of the public and the media combined logos with other people's intellectual property rights. This behavior is not our behavior, and all legal responsibilities arising from this behavior will be borne by the actor himself. Our company reserves the right to pursue relevant legal responsibilities for any form or method that distorts and vilifies our brand image or infringes our intellectual property rights.
2. When engaging in brand promotion, marketing and other commercial activities, the franchise store of Mixue Ice City shall abide by the relevant national laws and regulations such as the Advertising Law of People's Republic of China (PRC) and the stipulations on advertising and promotion activities in the Franchise Contract signed with our company. Used for promotional materials, advertisements, etc. , released and used without the company's examination and confirmation, the franchise store shall bear all legal liabilities and liabilities for breach of contract arising therefrom.