to win in catering, honesty comes first. The second point-fame. The store is not famous, so it is impossible to talk about it. New customers from other places, I don't know which restaurant is excellent, but go for fame; The local old customers invite wine, knowing how to support their faces with fame and pointing to famous shops. Fame is too important. If you want to win without fame, you don't want to. Fame can be divided into three categories. 1. Old fame. The store or the owner is famous for its long history of cooking dishes and serving drinks, such as Beijing Roast Duck, Tianjin Goubuli Steamed Bun, Changsha Fire Palace, Shaoxing Xianheng Hotel, ... (Other old shops were added by netizens), and so on. Girls are afraid of getting old, but shops are afraid of not getting old. The older the shop, the more famous it is. The greater the fame, the more visitors. Typical virtuous circle. Old shops should take care of their reputation and don't lose it casually; Xindianzi should persist in fighting and become a century-old shop, so it will naturally become famous (don't throw it away casually). 2 New fame The new store opens in March. "Zhongshan Road has opened a new wine shop, and the facade has some characteristics. Let's go and have a meal there!" It's like people in a certain department who are piled up by men. When they hear that a new girl has come, they all want to have a look. New hotel, new environment, new taste, this is the reputation of "new". When a new store opens, business is booming, which is the credit of new fame. However, we must know that the new fame is a youthful meal. Once adolescence is over, people will be old and yellow, and the door will be empty. Puberty is generally not long, about three months, and if it is well maintained, it can last for six months to one year. Whether it is a hotel, a teahouse, a fast food or a coffee bar, we must pay attention to the instantaneous resource of new fame. During this period, we should straighten out our internal management, stabilize the quality of food and service, persist in timely innovation, successfully pass the short period of new fame, and gradually become over-famous (which will be discussed in the next section). We must not relax our management just because we have just opened our business and our business is too busy, so that quality problems continue to appear and innovation almost stops. If this is the case, it will matter a lot. With the rapid loss of new fame energy, after a few months, the business of the store will gradually be light, leaving only good memories wandering in the restaurant. 3. Brand fame is the advanced level of fame. The store has a brand, and good luck comes. If you visit various restaurants, you will find that brand stores are popular, but non-brand stores are worse. McDonald's and KFC don't need to give examples. Pay attention to those tea houses, coffee bars, bakery, brand stores, and restaurants. The reason for this is that, first, you can rest assured that the quality here is guaranteed, and there is no need to worry about hygiene. The act of slaughtering customers will not happen, so everyone chooses brand stores; Second, there is face in spending in brand stores. Please ask leaders to give face to leaders and girlfriends to give face to girlfriends. Everyone has face, so people choose brand stores. Some people think that what brand is a matter for big shops, and there is no need for small shops to make brands-spend that money! Wrong. Big shops want brands, and small shops should also pay attention to brands. If the brand is conducive to becoming bigger and stronger, why give it up? If you haven't established a brand yet, act quickly, carry out brand creation activities, and establish your own strong brand with vitality to stand tall in the catering industry. Enterprises that have established their brands should cherish and safeguard the third point of their brands-the better combination of Qian Shang and businessmen. A person has a glib tongue and can bring the dead to life, but opening a shop does not necessarily make money. A person is good at being a director and can do things well, but he may not be talented in marketing. One can think of all kinds of ways to make money, but when it comes to doing things, either there is a problem here or there is chaos, and in the end, nothing is earned. Therefore, to make money in the end, it must be a combination of several favorable factors. The so-called Qian Shang refers to having a talent for making money, including inspiration, thoughts, concepts and ideas, having a strong interest in making money, and having a strong will to constantly ponder over how to make money all the time. The so-called business quotient refers to the talent for dealing with all kinds of complex matters, including the sensitivity to find problems, the ability to organize complex things, the coordination ability to deal with problems in practice, and the firm will to be calm in chaos. If an enterprise or a store wants to make a profit in its operation, these two businesses cannot be less.