The advertising program department undertakes three functions: advertising revenue generation, program introduction, programming and creative production of related programs. There are 28 people in the department, including one director and two deputy directors.

At present, the programs run by the advertising program department are divided into two categories: first, advertising columns: including Shancheng Food Store, Popular Style, I Love My Home, Car World, Health News and People Service Desk; The second is the guide column "Next Week's Viewpoint".

1. The advertising column mainly publishes classified advertisements, providing advertisers with different needs with an information platform to display corporate image, product information and introduce special services and individual needs-

1. Shancheng Food Shop: take stock of Shancheng's special foods and search for the best places for entertainment; Chefs teach you to cook delicious food and lead people to live scientifically-there are sub-columns such as Shinkansen Food, Today's Good Place, Leisure Bar, and Food Weather Vane. Broadcast time: one set: (11: 41); Two sets: (17: 41); Three sets: (22: 25).

2. Popular Style: a complete collection of clothing and accessories, with famous brand monopoly guiding the way; Comment on fashion trends, fashion information release. The purpose of the column is "feel fashion and touch fashion." —— Sub-columns are: Famous Brands and Famous Stores, Beautiful Decoration, Popular Highlights, and Nishang Yanying, etc. Broadcast time: one set: (12: 11); Two sets: (22: 31); Three sets: (17: 41).

3. I love my family: it is close to life and serves my family. It is a trusted home purchase consulting garden for the people in Shancheng, and a golden place for the image promotion and market expansion of real estate developers and building materials decoration enterprises. There are sub-columns such as Real Estate Sight, Real Estate Weather Station, Face-to-Face Purchase, and My Family Recommendation. Broadcast time: one set: (22: 21); Two sets: (11: 37); Three sets: (17: 11).

4. Car World: Car navigation, leading the fashion, pointing out the maze for car buyers and helping car owners improve their taste; The new model is displayed wonderfully, and it is the best place for maintenance-there are sub-columns such as "Love Your Car", "Pink Car Family" and "I want to buy a car". Broadcast time: one set: (13: 35); Two sets: (18: 11); Three sets: (22: 11).

5. Health News: Watch TV and talk about health. Through the screen, you and your family can know the latest health concepts, the latest treatment methods and medical trends in a relaxed state. Health News sincerely cares about your health-there are sub-columns: New View of Health, Famous Hospital of Famous Doctors, New Drug Promotion, etc. Broadcast time: 1 set: (17: 15); Two sets: (11: 15); Three sets: (21: 11).

6. People's Service Desk: with the aim of being close to life and serving the people, it provides convenience for all sectors of society to release information. It is a TV window that permeates people's daily life and an information platform that supports the interests of buyers and sellers. It has sub-columns such as Comprehensive Information, Enrollment and Employment, Unicom Time and Space, and People's Consumption. Broadcast time: one set: (11: 16); Two sets: (16: 51); Three sets: (12: 11).

second, the guide program "next week's viewpoint": "meet next week's viewpoint and feel wonderful." Next week's viewpoint is a comprehensive guide column which mainly introduces the programs that Benxi TV Station will broadcast next week. There are four small columns: Golden Theater, Leisure Theater, New Vision and Silver Classic. Purpose of the program: let the audience know the upcoming program of our station next week in time and provide the audience with a viewing guide. Next week's viewpoint keeps track of entertainment hot news in time, approaches popular movie stars, and becomes bosom friends of the audience with the affinity of appreciating elegance and vulgarity, and walks through the happy time every week with you. Broadcast time: one set: (18: 45 on Saturday); Two sets: (Saturday at 21: 58); Three sets: (Sunday 11: 51).

it is our solemn commitment to provide sincere service to advertisers, and it is our unremitting efforts, brand-new creativity and continuous quality products to offer wonderful programs to mountain city audiences. It is the media that we communicate with the audience attentively, because you, the vast TV audience, are our eternal God!