Wallace fast food chain, is China's largest local one of the largest product development, production, sales as one of the western fast food enterprises.
Wallace is the largest local western fast food enterprise, since the creation of the brand, has opened chain restaurants in Fujian, Zhejiang, Gan, Guangdong, Hunan, Tianjin and other cities and provinces across the country, the company operates a hamburger, fried chicken, French fries and other products, both delicious and quality, fashion and culture leading, y favored by the majority of consumers. After nearly a decade of development, Wallace has become the industry's well-known Western-style fast food franchise brand, and its influence also involves the whole country.
Development History
January 2001: Wallace's first fast-food restaurant was established, marking the beginning of the era of Wallace fast-food chain.
In 2002, Wallace Fast Food successfully introduced the operation management system and established the fast food distribution center, marking the company has a chain enterprise management mode and production and marketing system.
July 2004: Wallace acquired Fuzhou Adelaide Ancient Street Restaurant. And gradually began to expand to the outside market.
May 2005: Wallace market marched to Quanzhou and Xiamen, Fujian and started to establish the outer district market.
August 2005: Wallace's market expanded to the outer provincial markets and gradually began to develop nationwide.
December 2005: Wallace fast food franchises exceeded 100, realizing the chain of 100 restaurants in the West Coast Economic Zone.
August 2006: Wallace franchise brand center was established, marking Wallace stepped into the branded business. Wallace fast food to join as well as become the fast food industry's preferred franchise brand. Its influence also spread throughout the country, every day investment telephone should be overwhelmed.
At the end of December 2006, Wallace fast food franchise exceeded 200 stores.
2007 to 2010: Wallace fast-food franchise breakthroughs show leapfrog development, a variety of sizes Wallace fast-food franchise more than 1,000, and the momentum of high-speed development.
Wallace is the largest fried chicken burger fast food brand in Fujian Province, and is also a well-known fast food brand in China.
In 2010, Wallace landed in Huimin County, Shandong Province, the hometown of Sun Wu, which made Wuding Ancient City add another cuisine. In June 2010, Wallace set up a restaurant in Dianbai County, Guangdong Province.
In 2012, the fourth generation of Wallace's store store was newly upgraded. The decoration environment is more intimate.
2013, Wallace fast food franchise more than 4200, and constantly high speed, become China's local fast food leader.
In 2013, Wallace introduced the cash grilled burger, which was well received by consumers.