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Breakfast shop has been in operation for half a month, and its daily turnover is 211 yuan. How can it continue? Ask for advice?

In the breakfast shops I have seen, the average daily turnover can only be as high as that of 211 yuan, and there is hardly any. Even if I live in a small breakfast rice noodle shop in the side alley of the community, the average daily turnover can be higher than that of 411 yuan, because it is not cheap to eat breakfast now. 6 yuan has a bowl of rice noodles at least, steamed buns at least one yuan, and soy milk and porridge at least one yuan a cup, which is eaten by one person. . .

So, during the half-month operation, your breakfast shop can only achieve the turnover of 211 yuan every day, which makes people curious: How did you start this breakfast shop in the first place? Is the location too bad, no one flows? Is the business project single and can't meet the needs of customers? Is it bad taste, no customers like it and turn back? Is the price too high, losing the competitiveness with peers? Is the word of mouth too bad to be rejected by customers? ..... Because, at present, a breakfast shop only has the turnover of 211 yuan every day, which is really surprising and really not a normal phenomenon, and the biggest reason for this phenomenon may only be the poor location and insufficient flow of people.

Therefore, I think that if the average daily turnover of your breakfast shop is so low because of its poor location and no traffic, there is no need to stick to it at all. What you have to do now is to give it up decisively and find another way out. what do you reckon ?

to tell the truth, it's a bit small to open a shop with a daily turnover of 211 yuan! It's even worse than roadside stalls, which sometimes have a turnover of four or five hundred! We have a rice rolls seller who used to open a shop, but later he was demolished. There is no place to open it, so he has to start setting up a stall again. Now he makes more money by setting up a stall than he does by opening a shop! !

No matter what kind of store you open, the geographical location is very important. The flow of people should be large, and the location should not be too biased! It's ok at the school gate, around the office building and next to the vegetable market! !

Then there is what to sell for breakfast. Basically, breakfast is porridge, soybean milk, fried dough sticks, eight-treasure porridge, noodles, rice noodles, pancakes, braised eggs, steamed buns and rice rolls! We have a steamed stuffed bun shop here, which is also doing very well. We queue up to buy it every morning, next to the office building! No matter what you sell, it tastes better first, and no one will come twice if it is not delicious! You just started business, but you can actually sell 211 yuan a day. As long as you can make ends meet, it's not bad. It takes time to prove your strength! !

Hello, I'm Mai Meng, and I'm honored to answer this question.

The daily turnover in 211 yuan is really quite small, especially in breakfast shops. I have summarized several reasons.

1 Geographical location

If the geographical location is too remote, far away from the living area, and there is little passenger flow, it will directly affect the business.

2. Choice of dishes

If it is a cross-regional breakfast shop. It is necessary to consider the dietary preferences of local people. For example, southerners don't eat salted bean curd. If you go to the south to sell salted bean curd, the business will not be very good. Different regions of a city will have different preferences. Study the demand before serving the dishes.

3 Hygiene and environmental problems

Eating breakfast environment is very important. If you are located in a high-end residential area, with high consumer level and strict hygiene requirements, your shop is poor in hygiene and decoration, and basically no one will go there.

4 Taste

Cooking delicious food is king. Some traditional small shops are inconspicuous in location, and their hygiene and environment are also worrying, but many people patronize them just because of their good taste.

After finding the problems that have arisen, let's sum up several solutions. You can try it and stick to it. It's not too late to give up if it really doesn't work. After all, it hasn't been open for a long time, and the effect has not been seen yet. The solution is as follows:

1. Observe the flow of people outside the store every day. You can take a notebook to settle the accounts and see how much you can pass in a day. If the flow is less than 111 people, let's do it somewhere else. The flow is too small.

2 If the flow is still considerable, stick to it and improve it from the following aspects:

Conduct a questionnaire survey for customers who come to the store and ask them what they like to eat for breakfast. The dishes with high coincidence can be used.

Study the taste, choose the right materials, and really conquer the taste buds of users.

Do a good job in environmental sanitation, but you don't need gorgeous decoration, but you must be clean.

It's not easy to start a business, and you will experience all kinds of difficulties. It's a no-no to give up at the beginning, because you haven't really learned about this industry. Stick to it and hope you can succeed.

Our new 21-square-meter store opened with a turnover of over 1,111 yuan, and now the turnover is about 3,111 to 4,111 yuan per day. The summarized experience is for your reference. The location and taste are extremely important. Hygiene and smile should also be in place, and the price should be close to the people. Your own experience and shortcomings should be supplemented. [Smile] [Smile]

Hello, I am glad to answer your question. Let me introduce myself briefly first. I am engaged in Lanzhou beef noodles.

Share Lamian Noodles knowledge and explain various Lamian Noodles skills. There are a series of tutorials on the production of Lamian Noodles in Lanzhou on your personal homepage. You can go and see them if you like.

First of all, according to the content of your question, the amount of information is really too little, and you have not specified many important information. There are several factors that affect the business quality of a store. The first factor is the location of the store, the second factor is the taste of the food you make, and the third factor is the cost performance, which is a combination of your taste, your location and your price. You mentioned that the business hours of a store, these factors can measure the business quality of a store, and it is these factors that determine your business. Let's talk about them separately below.

The personal homepage has a very detailed video tutorial on Lamian Noodles and the sharing of some recipes. The first factor is that the choice is greater than the effort.

The choice is greater than the effort, which can well explain the importance of the store in site selection. If the location of your store is not on the main road, or where there is less traffic or no one, then my suggestion is to transfer it while doing it. Why do you want to transfer it after only half a month? Why don't you tell me some solutions? In fact, it's very simple. You cook breakfast. It's difficult to do it if a breakfast shop doesn't choose a place near a large residential area, because breakfast is a typical representative of the fast food industry. Most people who come out for breakfast are migrant workers, and these people have a strong sense of time, especially in the morning.

that's the nature of your customer base, so it's useless to ask you to do more publicity and marketing and discount activities. The impact of these is that the loss in your store is very large, and the loss has increased. You can't guarantee the taste of your cooking, because the food is sold slowly, so you can't guarantee the freshness, and you will definitely save money everywhere, so you can't guarantee the taste.

personal suggestions;

if your taste is recognized by most of your current customers, then adjust the business hours, don't always concentrate on making breakfast, and keep existing customers, and it is best to leave contact information. The purpose of this is to provide advance booking, because your customers belong to time, so try your best to make efforts in this regard. Or shift the focus to the takeaway platform. Otherwise, you should leave quickly. The sooner you leave, the less you will lose.

The personal homepage has a detailed video tutorial on Lamian Noodles, and the explanation of some recipes. The second factor is that the taste determines life and death.

For a new store, you can basically see whether it can be done or not in the first three months. There are two main points. The first point is the location, and the second point is the taste. The location can determine the business situation at the beginning of your store, while the taste can determine it.

a good taste is priceless, but empty has a good taste, and it is difficult for a new store to survive if it is not located correctly. But if you have a good position, then a good taste determines how big your business can be, understand.

If the turnover of a new store is very low within half a month after opening the store, it may not tell whether your taste is good or bad, but only the operator knows whether it is good or bad. If the customer's response to the taste is not so good, I suggest the operator to adjust the taste quickly. If your taste is not good, what turnover can you expect? When cooking, you should treat every customer like a gourmet. Their comments and feelings can determine the direction of your business.

the suggestions given here are:

according to the taste of food, if the taste is nothing special, or just so-so, and there is no characteristic, and the menu is single, you can appropriately improve the taste, adjust the existing taste, or continue to introduce new categories into the original dishes, and adjust the business hours on the basis of adding dishes. The specific time depends on your own arrangement. It is recommended to test the market for half a month, which is best to be open all day.

I shared a lot of recipes with people's homepages. If you like it, you can look at the third factor. The importance of cost performance

It may be mentioned for fast food or breakfast. Many people will say that there is no cost performance, and many operators often ignore it. This is exactly the case. A store with good business can basically ignore the cost performance, but it can be ignored if people's business is good, and you should pay attention to it if your business is not good.

personal suggestions; I also said a definition of cost performance above. If your rent is not high, adjust the menu price appropriately. If your taste is not very good, adjust the menu price as well. If your dishes are not good in taste and the quantity is insufficient, then make some changes quickly. Remember that dry catering means good taste or full food means large quantity. You should at least have a little.

improving the cost performance doesn't mean that your profit will decrease, on the contrary, you can increase it. It's not necessary to reduce the price to adjust the unit price of dishes. You can order a staple food to give away side dishes or drinks in the form of a combination of dishes. Isn't this a disguised price reduction? But in this way, the net profit of your single product may decrease slightly, but you will retain repeat customers and people will come to eat more times, so you won't earn more. The fourth factor, choose the right time and do the right thing

Why do you say this? I have repeatedly mentioned the above points. Since the business hours in the morning are not ideal, we should adjust the time appropriately, and the time here is not only the business hours of the store, but of course the business hours of the store should be adjusted. As the article has already said, I won't say much here. Let's talk about another business hour that needs to be adjusted. That's the business hours of the take-away platform. In fact, the main thing I want to emphasize here is that during lunch or dinner, choose a time period that you can do for a long time, storm the take-away platform, and attract consumers by doing some big discount activities in the early stage. Get more exposure by buying traffic from some platforms, and do more praise to get a red envelope. This operation will be done on the platform for a while and invest some money. If there is still no change within three months, then I can only say, transfer and close the door quickly, because it is very simple. If some of the above-mentioned operations have no effect, I can only say that your taste and location are very problematic.

I'll talk about my thoughts on this issue. You can ask yourself what this store means to you. Did you start this store after careful consideration or on impulse? If it's an impulse to open a shop, give it up and go to work. If it's thoughtful, keep on doing it and find a way out. No matter what you do, it's difficult and impossible to be smooth sailing.

Like you, I quit my well-paid job to take care of my mother in order to come back and take care of my children. I feel sorry for myself. Although I don't necessarily succeed in the end, at least you won't regret it. I am next to the old shop at home. Many times, the other side is crowded with people, but there is no one at home. It breaks my heart to think about it, and it will be better at ordinary times. I also try to cultivate my customers every day. When it is good, it is more than 1,111, and when it is bad, it is 311 to 411. I can't compare with the old shop next door, no matter in taste or interpersonal skills, but I also have some products that are better than his. Fortunately, I have faith and will not stop until I succeed, even if I die. I spent my time doing some new advertisements, modifying the layout of the store and adjusting my mentality. There is no right choice, only the right choice. I am very hard and tired every day, but now I am on the verge of life and death struggle. I am not qualified to say that I am tired until all your business returns to the right track. If you adjust slowly, I have already sold roast duck. While opening a noodle shop, my roast duck is dozens of kilometers away in Fiona Fang, but it has the best reputation, but it doesn't sell well. I developed roast duck powder and roast duck.

I'm glad to answer your question. It's really not normal to open a breakfast shop for half a month, and the daily turnover is 211 yuan. Excluding the cost of food, MINUS the cost of rent, water and electricity, there is little left, which is far from making money, or even losing money. Under the current situation, we should find out the reasons from ourselves. Is it because the location is too poor, the flow of people is insufficient, or the taste does not meet the requirements of customers or the set price is too high?

first, if the traffic was low, why didn't you learn about the market when you chose to open a shop? It's not so passive now.

second, if the taste does not meet the customer's requirements, ask the customer how it tastes when eating, and the answer that can be obtained from the customer's mouth can be improved when the customer comes to the store next time, so as to retain repeat customers.

Third, because of the high price, you can choose to lower the price appropriately or send xx dishes when you are just starting business, etc ...

These are my thoughts and I hope I can help you.

Persistence is also very important.

Many people who have never done business have the same common problem. They always think that doing business is to make a fortune as soon as they do it, and it is good to start a business. They think too much.

Doing business requires a long-term plan. Very few businesses, especially the catering industry, have their turnover coming up as soon as they open. Without six months to a year, your business will not be stable at all.

customers need to get used to your store location and the taste of food.