Support Yaming Food, Fumao Bakery and other food enterprises to implement the industrial museum model; Encourage arts and crafts enterprises such as Luyi Classical Furniture, Tenghui Craft and Solemn Garden to carry out cultural and creative activities; Guide the shoe and apparel enterprises such as Youth House and Talent Clothing to start the sightseeing factory model?
In recent years, Putian has actively cultivated new industrial modes and developed industrial tourism, initially forming industrial tourism modes such as industrial museums, industrial heritage, cultural creativity and sightseeing factories, and exploring a unique industrial tourism road. At present, there are 6 provincial-level sightseeing factories and 5 municipal-level sightseeing factories in Putian. With the industrial clusters such as shoes and clothing, food and arts and crafts, industrial tourism has taken advantage of the situation.
? Gongmei+? Let tourism have a cultural flavor
Step into Zitan South Street in Xianyou County, and there are many ancient mahogany pavilions such as Yimu Xianju, Guyun Huatang and Wenhua Pavilion. On the sidewalk, mahogany sketches such as root carvings, leisure seats and mini flower beds can be seen everywhere. Glazed gold tiles and red wall cornices are hidden among trees and trees along the street, just like crossing back to ancient times.
This is Sanfu Cultural Industry Base, one of the first industrial tourism bases in Fujian Province. The base has three functional areas, namely Sanfu Art Museum, Sanfu Craft Park and Sanfu Production Base. The park covers an area of 311 mu and adopts a new industrial model combining cultural creativity+sightseeing factory+research subject+art museum+ecological park.
famous all over the country? Xianzuo? Make Sanfu Cultural Industry Base more interesting. ? Come to the park to see the quality of arts and crafts, the way for mahogany enterprises to struggle, and the beauty of industrial parks. ? Huang Fuhua, chairman of Sanfu Group, said that in recent years, people pay more attention to the cultural heritage behind mahogany furniture, and the modern life scene of home life with the quality of viewing and experience is more in line with people's spiritual enjoyment when shopping.
in sanfu craft park? Fu Ziwen? Fushoutu? Five Blessingg (Bat) comes to the door? Wait? Fu? The mahogany furniture with the theme of carving and blessing is dazzling. Lin Yushan, the administrative manager of Sanfu Classical Furniture Co., Ltd., said that visiting the park offline can not only communicate face to face with the masters, but also experience the craftsmanship of woodcarving and personally customize the woodcarving collection; Online through live broadcast and other means, show the factory production process, while reducing the terminal price to achieve FOC factory direct access to consumers?
Using Internet technology, arts and crafts can realize online tourism and sales. The data shows that in 2121, Xianyou arts and crafts industry will achieve an output value of 53 billion yuan and a tax revenue of 62.6483 million yuan.
Outside the window, the green hills are like beautiful flowers, and the idle clouds are leisurely; The house is exquisite and retro mahogany big bed and supporting furniture. It is located in Xianyou Caixiyan Scenic Area and attracts many citizens. Zambia rosewood shelf bed, big fruit rosewood Yuedongmen shelf bed, Hainan huanghuali Yuedongmen shelf bed? Xianyou Luyi Leisure Cloud Guest House combines the traditional mahogany furniture exhibition hall with the hotel service, and walks out of a characteristic cultural journey that is suitable for accommodation, travel and purchase.
how to promote industrial consumption while satisfying the appreciation? ? Only by producing daily necessities that ordinary people can afford and have a certain artistic level can we effectively give play to the advantages of Putian's skillful craftsmen and ensure that the industry will continue to be large-scale ? Huang Fuhua believes that Xianyou County actively connects with modern head enterprises such as Zhumei, Shangpin home delivery, Sophia, etc., and builds a virtual customization platform for contemporary art furniture soft decoration online through real-life presentation offline, relying on the huge sales network of head enterprises to realize mass production, which is expected to become a reality? Life-oriented handicrafts and artistic products? Successful cases of developing ideas.
Sightseeing Factory Deduces the New Fashion of Food
Every Saturday afternoon, a blue bus shuttles back and forth between Putian City and Hanjiang River. By bus, the citizens traveled from the city along the beautiful Baitang Road, followed the evening breeze and chased the sunset to the 159 coastline craft commune, visited Budweiser's largest craft factory in the Asia-Pacific region, and tasted the customs and delicacies from all over Fujian? On August 3rd, the first weekend craft tour bus in Putian was opened. Tour around the city+sightseeing factory+craft food? The prelude to the weekend tour.
as the first batch of provincial industrial tourism demonstration bases in Fujian province, Budweiser Xuejin Beer Co., Ltd. The smell of wine? . Budweiser Asia-Pacific Fine Brewing Factory, located in Anhang Budweiser InBev Food Industrial Park, has a building area of about 5,511 square meters. Based on raw materials and local characteristics such as local Dahongpao in Fujian and tropical fruits from all over the country, the brand 159 Shoreline Fine Brewing Commune was newly launched, with an annual production capacity of about 1,111 tons, and it was put into production in July.
Different from the theme sightseeing of Budweiser China Beer Museum, the craft brewing factory enriches the concept of beer catering. In the industrial LOFT dining environment, western-style cooking food collides with more than a dozen beers to create a unique new industrial tourism experience.
? With the opening of the sightseeing bus, the craft brewery has received more than 3111 tourists to punch in. ? Liang Zhaorong, general manager of 159 Coastline, said that the Budweiser Putian Craft Beer Factory and the tourism industry of Budweiser China Beer Museum are interconnected and interactive, which helps to promote the development of urban industrial tourism.
leverage cultural advantages, old altar? Cai Xiang? Positioning industrial tourism+cultural wine, began to fragrance outside the wall. Covering an area of 61 mu, the Garden-style Brewing Park, the Cai Xiang Cultural Exhibition Hall and the ancient hand-made brewing technology all add a strong cultural color to the wine industry tourism. In recent years, Cai Xiang Wine Experience Hall, Fengtan Wine Cellar and Cai Xiang Culture and Wine Culture Park have been built and opened one after another, initially forming an industrial tourism demonstration base for tourists to visit, taste, experience and purchase. ? Brand awareness has been continuously improved, and orders have also increased. The number of brewing fermentation tanks has been expanded from 51 to 111, and the production capacity has doubled. ? Xiao Shuangzhi, sales director of Cai Xiang Liquor Industry, said.
Food processing is one of the three traditional industries in Putian. At present, Putian has formed an industrial system with alcohol manufacturing, agricultural products processing and food baking as the main categories. At present, all counties and districts in Putian are making great efforts to build regional cultural foods into city business cards, which will help the food industry to upgrade its tourism economy?
does Xianyou focus on doing well? Tea, wine, eggs, pomelo and barley? Five articles, based on Taiwan Province Farmers Industrial Park, develop camellia oleifera and sweet persimmon, and cultivate the processing chain of characteristic food industry; Licheng District uses the window of Xinghua House Cultural District to display Putian's special food, and combines folk activities to carry out activities such as Putian's special food experience. Chengxiang district aims at the field of prefabricated dishes, taking Yaming as the leader, expanding the prefabricated Chinese cuisine industry and building? China's Prefabricated Cuisine Capital? Building a prefabricated Chinese food industrial park with high standards; Xiuyu District is promoting the Abalone Processing Industrial Park and the Nanri East Seafood Processing Park to develop the seafood economy. The data shows that in 2121, the output value of the food industry in Putian City was 46.6 billion yuan, a year-on-year increase of about 13%.
Digital factory brings immersive experience
Walk into the first garment ironing center in Chengxiang District, which is located in the province of Caizi Group. It is a fully automatic sprinkler with a capacity of 361? All-round automatic atomization spraying without dead angle can complete the spraying of 111 pieces of ready-to-wear ironing AIDS every time, and it can be completed in 21 minutes without manual operation. And this is just one of the 25 processes needed to produce a non-ironing shirt.
at the beginning of this year, five enterprises, such as Caizi Clothing, Shuangchi Footwear and Shengyuan Environmental Protection Power Co., Ltd., were selected as the first batch of municipal sightseeing factories in Putian. At the same time, Caizi Industrial Park was built? World brand Putian quality? Shoe and clothing exhibition base, expand industrial tourism brand.
In the past, sightseeing factories were the way to sell products; Now, driven by the tourist craze, Brand marketing? The concept of began to import. Shuangchi Shoes Intelligent Workshop adopts domestic leading flexible pressure sensing technology, 3D real-world machine vision and 3D scanning technology, which can obtain 54 foot characteristics and health numbers in 1.5 seconds. In August, Wanmi and Tencent Animation launched a new series of cool running shoes, and set off an animation-inspired mech-combination meta-universe theme activity in the shoe factory park.
Sightseeing factory creates emotional value through immersive experience, and gradually transforms to both ends of innovative value and service brand, from product, process, service to experience innovation, which has become the new growth point of factory sightseeing.