Opportunities and risks for college students to start their own businesses —— Planning and design of the farmhouse Chongming tourism website Gu Lingyan's fund project of Liu Min shanghai second polytechnic university College of Computer and Information: Project funded by Shanghai Education Commission's talent training project [Abstract] On the basis of full market research, this paper puts forward the project design of the construction and operation scheme of the farmhouse Chongming tourism website, completes the construction scheme of the business website, and puts forward the business model, trading model, income model and competitive advantage of the target system. In the operation plan, the specific website design plan, risk analysis and countermeasures are put forward, the business objectives are put forward in three stages, and the quality control is briefly put forward. [Keywords:] Opportunities and Risks of College Students' Entrepreneurial Chongming Tourism Network Project Planning 1. Introduction Since the beginning of the 21th century, e-commerce is developing rapidly around the world at an unimaginable speed, and business websites have brought great development opportunities to all walks of life. Expo 2 1 1 1 was held in Shanghai. According to the statistics of passenger flow of previous World Expos, the average daily passenger flow of Expo 2 1 1 1 in Shanghai is estimated to be around 411,111. The duration of the Shanghai World Expo is 1.84 days, and the estimated total number of passengers is at least 73 million. According to the proportion of 1%, it is estimated that the average daily passenger flow to Chongming can reach about 4111; According to the ratio of 2%, the average number of self-guided tourists in Chongming can reach 8 1 per day, and the average daily passenger flow of self-guided tours will increase with the opening time. From the above data, we can see that the Shanghai World Expo will bring great business opportunities to Chongming tourism. As the only county in Shanghai, Chongming has beautiful island scenery, unique local conditions and customs, unique farmhouse accommodation and numerous local products, and is a good place for tourism, vacation and shopping. Second, market research Dongping forest park, farmhouse music and other tourist routes with strong local flavor are favored by many tourists. The ecological Chongming, with sky blue, clear water and clean soil, has become the first choice for many students outside the island for spring outing. In the forest park in March alone, the number of students for spring outing increased by 3,111 compared with the same period last year. According to the relevant personage of the Tourism Bureau, in March, the passenger flow in and out of Chongming increased significantly, and tourism enterprises received 49,111 tourists, an increase of 15% compared with the same period last year. In the first quarter of this year, the tourist enterprises in our county received a total of 117151 person-times, achieving a direct tourist income of 36.5 million yuan, an increase of 5% and 3% respectively compared with the same period of last year, and a tourist income of 146114411 yuan. In 2118, the personal questionnaire of tourists and tourist specialty manufacturers showed that 1. 3 2. 3% people did not know much about Chongming specialty, among which young people and tourists from other places were the main ones. 2. 7 3. 5% of the respondents expressed strong interest in Chongming's farmhouse music during the survey; 6 6. 7% of the respondents said that they would buy a certain number of local tourism specialties while traveling, but the place of purchase is uncertain, mainly according to their familiarity with tourist attractions or nearby tourist destinations; 3. 7 6. 4% of the respondents will buy seasonal specialties in Chongming when they go home to visit relatives, and the reason for the purchase is mostly to give them away to relatives and friends; 4. 4 6. 7% tourists like to book farmhouse accommodation online, and most of them are young metropolis tourists. In the survey of merchants, we found that various stores specializing in selling specialty products are concentrated in Chongming Wharf, mainly to attract tourists to buy while waiting for ships at the wharf. When inquiring, we found that the stores generally hope to expand the sales market, but they suffer from the lack of a good publicity platform and means. Therefore, it is urgent to increase the publicity effect, and establishing a sales website for online sales is a good way. Third, business model design 1. Business model The business model of the website of this scheme is online direct selling, and online direct selling adopts B2C and C2C models. Among them, farmhouse accommodation will be managed in a unified way, and online reservation will be made to realize the B2C business model. For the sales of Chongming specialty products, a platform will be set up on the website to realize the C2C business model. 2. The profit model of the website The main income sources of the website are the predetermined income of farmhouse accommodation, the rent of the online sales platform of Chongming specialty products, and a small amount of advertising income. Among these incomes, the direct income is the income of tourists and consumers in neighboring cities purchasing special products and booking accommodation. This website establishes relevant accommodation sources, provides customers with choices, and obtains them through their booking rooms. The income from advertising is only a small amount of other income. Although the advertising and commodity information release effect of the website is not as attractive as those of large websites, the professionalism of the website makes its advertising and commodity information release effect outstanding. 3. Positioning of sales products At present, the main local products sold are as follows: Chongming specialty, Chongming old hairy crab, Chongming old goat, Chongming white lentil, Chongming old white wine, Chongming swordfish, Chongming golden melon, Chongming sweet melon and so on. The main reserved places for farmhouse accommodation include the designer's relatives, neighbors and idle rooms in the village. 4. customer orientation, customer orientation is a group of tourists and customers from neighboring cities: friends from other districts in Shanghai and neighboring cities in Jiangsu, especially from all over the world who came to participate in the Shanghai World Expo. IV. Feasibility analysis 1. Technical feasibility analysis Network access mode: server hosting. Entrust Fudan Baineng. com for server hosting. Its advantage is that the server hosts gigabit broadband access to the computer room, breaking through the network bottleneck and challenging the access speed limit. Ensure that the server hosts 211m independent bandwidth or 111M *** bandwidth for users. The unique design of DNS Cache ensures its uninterrupted and stable operation. The secure network design can resist more than 61% of DDoS attack traffic. The RSA access control system is adopted to prevent illegal intrusion and ensure the safe operation of the server-hosted user machine. Website platform and architecture: Windows operating system and B/S architecture are adopted. Technical development tools: SQL+java+JSPS development, Java can run across platforms. Database system: SQL Server is used as the background database, and the latest version of Microsoft SQL Server 2115 can be used. It is a database software with strong functions and good interface, which can meet the needs of medium-sized websites. The above platforms are reliable and stable, and the technology and tools are very mature, so this scheme is technically feasible. 2. Economic Feasibility Analysis According to the construction plan and budget plan of this website, the economic feasibility is to invest in the opportunities and risks of college students' entrepreneurship-the planning and design of Chongming tourism website for farmhouse music Gu Lingyan's fund project of Liu Min shanghai second polytechnic university Computer and Information College: Shanghai Education Commission's funding for the construction project of talent training in colleges and universities [Abstract] On the basis of full market research, This paper puts forward the project design of the construction and operation scheme of Chongming tourism website, completes the construction scheme of the business website, and puts forward the business model, trading model, income model and competitive advantage of the target system. In the operation plan, the specific website design plan, risk analysis and countermeasures are put forward, the business objectives are put forward in three stages, and the quality control is briefly put forward. [Keywords:] Opportunities and Risks of College Students' Entrepreneurial Chongming Tourism Network Project Planning Hello, I have relevant papers and materials (doctoral and master's papers, periodical papers, etc.) that can provide you with relevant help. Please add me if necessary, 761399457(QQ), thank you.

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