In order to ensure the effectiveness of our efforts, it is often necessary to make an excellent plan in advance, which is a written plan made after comprehensively considering the factors related to things or problems. So what is the excellent plan? The following is the planning scheme of bar cleaning activities I have compiled. Welcome to share. 1

With the growth of the imported wine market, everyone is concerned about the development and trend of the marketing model of imported wine. At present, it is mainly expanded in these ways (for night shows):

1. Bar

This form is dominated by bar handles, and consumption is guided by bar marketers, which is relatively simple and allows consumers. The monthly sales volume of wine in Zhuhai Bar is about 411-511 bottles, which is also a place for quick sales of drinks.

2. Nightclubs < P > Nightclubs have the most consumption capacity, and most of the purchased products are high-grade wines, and the sales price is slightly higher than that in other places.

2. KTV

At present, many people are optimistic about this market. It has sufficient market information and sufficient advantages in wine selection channels. In consumption, KVT places can specify a single choice for customers, and can be bundled with the price of private rooms in the form of alcohol.

third, middle and high-end restaurants

the main consumption source comes from the guest table, which needs to be linked with the service and salespersons. But in terms of the future form, China wine market will be better.

IV. Marketing planning

1. Development strategy

(1) Centralized media delivery, and the combined media mode of newspapers as promotional plane advertisements, continued increase of street signs, TV advertisements concentrated in prime time, body advertisements of major routes in key cities and advertisements of shops at key terminals was selected.

(2) Strengthen the brand image packaging of the model terminal in the terminal establishment;

(3) holding a series of large-scale consumer promotion activities in the evening show;

2. Consolidation strategy

Hold a series of public relations activities appropriately, such as the combination of cultural performances, Liu Laogen's platform, evening related associations and other activities of social concern;

3. Promotion activities: (Note: the following promotion activities are only outlines, and the specific implementation plan shall be subject to the plan at that time)

(1) Channel promotion:

Promotion method, content payment method and expense budget function.

V. Marketing strategy

(1) Consumer-themed promotion (such as 1+2 mode and prize mode): from April to July, the terminal consumption buying and giving activities will drive key consumer markets by means of lottery and gifts, effectively improving the brand's popularity among consumers.

(2) regular consumer promotion: time activity mode, activity place, cost budget effect estimation, promotional clothes, wine cards, posters, DM sheets, X-stands, gifts

(3) public relations

Political public relations strategy is needed both politically and economically, but public relations is an indispensable promotion element in product promotion.

when we set up a sales team, we should first consider that product promoters must have rich social resources and must also have the ability to integrate and control. The so-called integration of social resources and the ability to control social resources are public relations. Planning scheme of bar cleaning activity 2

1. Purpose and significance of the activity: In order to provide a platform for music lovers to exchange and make friends, bar cleaning party activities will create a real environment for making friends. I hope to help my friends reduce the pressure of life, find like-minded friends, increase the circle of interpersonal communication, and gain a sense of identity and belonging. * * * will hold activities regularly.

second, the theme of the activity: music exchange, making friends

third, the organizer, the organizer: * * * * * *

fourth, the activity time: 8: 11 this Saturday evening -(XXXX.XX.XX)

the deadline for registration: 9: 11 this Friday evening (XXXX.XX.XX). You can play and sing with accompaniment, with 1~3 songs per person)

5. Venue: _ _ _ _ _ _

6. Object: staff, students and friends in the pub

7. Activity fee: 51 yuan ~81 yuan/person (including drinks). The specific expenses are based on the actual expenses of the day AA system.

VII. Forms and contents of activities: board games, playing guitar, making friends, watching movies and singing with accompaniment

VIII. Requirements and precautions: pay attention to civilization, pay attention to hygiene, and take care of things in the place.

First, the name of the planning book

Write the planning name as concretely as possible, such as "the activity planning book of ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

II. Activity background

This part of the content should be highlighted in the following items according to the characteristics of the plan; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, and related motives. Secondly, we should explain the environmental characteristics of the problem, mainly consider the internal advantages, weaknesses, opportunities and threats of the environment, make a comprehensive analysis (SWOT analysis), focus on the various factors of environmental analysis, describe the past and present situation in detail, and make plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented by investigation and research.

III. Purpose, significance and objectives of the activity

The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the unique features of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written. Activity objectives should be specific and meet the requirements of importance, feasibility and timeliness

IV. Resource requirements

List the required human resources and material resources, including the places where they are used, such as using the activity center. It can be divided into two parts: existing resources and needed resources.

V. Activity development

As the main part of the planning, the expression should be concise and easy to understand, but the expression should be as detailed as possible, and everything imaginable should be written without omission. In this part, it is not only limited to words, but also can add statistical charts, etc. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful for the verification of the plan. The organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, and the time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship, contract agreement, media support, activity promotion, advertising production, hosting, leadership speech, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, picking up and dropping off vehicles, and cleaning up personnel after the event. Please adjust yourself according to the actual situation.

VI. Budget

After specific and careful calculation according to the actual situation, the expenses of the activity are listed in a clear and clear form.

VII. Problems and details that should be paid attention to in activities

Changes in internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are contingency measures when the environment changes, what is the probability of loss, how much loss is caused, and emergency measures should also be explained in the planning.

VIII. Person in charge of the activity and main participants

Indicate the organizer, participants' names, guests and units (in case of group planning, indicate the group name and person in charge).

Note: 1. This plan provides basic reference, and the small plan can be directly filled in; Large-scale planning books can be designed by themselves without sticking to forms, and strive for detailed content and beautiful pages;

2. You can make a cover page for the planning book specially, so as to be simple and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;

3. Attachments, if any, can be attached to the back of the plan book or bound separately;

4. The planning book should be bound from the long side of the paper;

5. A big plan book can have several sub-plans.