A specialty restaurant how to do effective promotion and publicity? I'll answer this question:

One, whether your specialty restaurant can be presented through the visual

The restaurant has a characteristic, is nothing more than: 1, the product has a characteristic. 2, the store environment has characteristics.

Think about it, where are your store features? Whether it can be presented visually, with visual appeal?

If you have visual appeal, then you can consider jitterbugs, headlines and other self media to operate.

Two, good at creating content, the use of self-media platform dissemination

Self-media need what? Need content, need material, need to spread.

If you can provide effective content, create features. All kinds of self media will take the initiative to help you spread.

For example: Jiang Xiaobai, Starbucks, Haidilao, Xi tea.

You see all kinds of content on the network, is it the ads they cast? Not really

But why would the self-publishing media take the initiative to write about them?

Because their stores have content, they have spread value, and people read them.

Three, tied to star companies

When it comes to coffee, many people talk about Starbucks.

We often see a kind of article, that is, "Starbucks lost, XX brand coffee threatened to open XX coffee"

For example: Ruixing Coffee is so, before anyone knows what brand Ruixing Coffee is? No one knew.

But once it was portrayed as a rival to Starbucks, it was instantly known.

That's the kind of hype.

Like a small actor in the 18th line, saying that he was slept with by XX big stars, this truth is actually the same.

Four, with the help of hot stars to do publicity

For example: more than 10 years ago, I went to Nanjing to play, I saw a restaurant was surrounded by a lot of people, why?

Because there was a waiter inside who looked a lot like Li Yuchun.

Causing a lot of young people to come from far away to have a meal in this restaurant just to see her.

Another example: in 2013, a big V met Aoi Aoi at the Eagle's Beef Brisket restaurant by chance, and then he posted Aoi Aoi on Weibo

Instantly, Eagle's Beef Brisket was known by people all over the country.

These people weren't really celebrities, but they had celebrity traffic and instantly made the restaurant explode.

Marketing costs are also cheaper than hiring real stars.

Fifth, mold their restaurant into a culture

The best restaurants don't just sell food and drink, but a culture. The really great one here is "Tongue".

Are all the restaurants recommended in "Tongue and Tip of China" necessarily the best local restaurants? Not necessarily

But when "Tongue Tip of China" aired, they became the most influential local brands. They became a cultural icon.

Why must tourists go to Tianjin to go to Dogfu? When they go to Beijing for roast duck they will go to Quanjude?

Many people say it's not good, but why do people still go?

Because to a certain extent, they represent a culture.