entrepreneurial story
1985, Sean was born in a poor rural family. He used to be a flight attendant and turned to sales. Because of frequent business trips, you can also taste snacks from all over the country. By chance, I came into contact with Mala Tang in Xi 'an, Chengdu, so I came up with the idea of bringing this southern specialty food back to my hometown in Northeast China.
In June 2008, the first Shawn Mala Tang in Acheng officially opened, but the store business was not as good as Sean expected.
When the business of the first store was deserted, Sean realized that the difference in eating habits and tastes between the north and the south was obvious. If this difference is not reconciled, it will inevitably fall into the situation of orange in the south and orange in the north, so Sean adjusted the product according to the eating habits in the north. Mala Tang, which originated in Sichuan, has become a national brand and has now joined 4000 brands.
Extended data
Shawn Mala Tang is a brand owned by Shi Sheng Qian Qiu Catering Management Co., Ltd. ..
Since its establishment in 2008, it has always adhered to the catering concept of "nutrition with healthy diet", matched the spicy essence with the traditional beef bone soup, and created a well-known spicy food in China through continuous debugging, with authentic taste. ?
By 2020, Shawn Mala Tang will have 25 branches in China, more than 80 direct stores and more than 5,500 chain stores worldwide? Covering large, medium and small cities. At the same time, Sean Mala Tang also actively expanded its overseas business and promoted China's food culture, and opened franchise stores in new york, Seattle, Vancouver, Tokyo, Osaka, Sydney and other foreign cities.