There are several common promotion methods in general cake shops: 1. Clearly visible pastry appearance

Excellent pastry appearance design can be remembered at a glance, and the category and grade of the store can be preliminarily estimated through its appearance, which can attract the attention of corresponding market segments. The golden arch of McDonald's restaurant-"M" has become a symbol of happiness.

it should be noted whether the external decoration of the cake shop will make customers misunderstand that the price must be high, so that they dare not rashly enter the consumption. In this case, if you set up a beautiful price tag in a prominent position outside the store, you can eliminate customers' concerns and enter for consumption with peace of mind. 2. Self-made in-store advertisements

In-store advertisements (POP advertisements) mainly include storefront advertisements, window displays, and price lists placed on tables and posted on walls.

When making in-store advertisements, we should pay attention to the following two points:

1. Choose an appropriate number of advertisements. Too many advertisements in the store will destroy the inherent characteristics and atmosphere of the store, but will weaken the effect of advertisements, so the focus should be on the basic products of brand products.

2. Pay attention to the posting position. 3. TV stations, radio stations, newspapers and other mass media

Before deciding to use the media to advertise, cake shops must carefully analyze the coverage of each media, the main audience, the audience and their relationship with the market segments of the enterprise, find out their intersections, and create the best promotion effect. 4. Use of street flyers

Distributing leaflets on the street is a common promotion method. Because its investment cost is not high, many enterprises adopt this promotion method, but if the preliminary work is not done well, it will usually have little effect. Therefore, the following points should be considered: 1. The content of the advertisement is not easy to be too much, and it should be limited to key content as far as possible, such as store name, brand products, price, telephone number, address, concise map, etc. At the same time, the design should look at whether it is collectible from the perspective of the recipient, such as attaching discount coupons or leaflets for exchanging souvenirs, and it is best to have an official seal and stipulate the validity period. This is beneficial for customers to have a positive attitude towards the authenticity of the coupon. 2. Pay attention to the training of distribution staff

Don't send it to everyone, but aim at a certain customer group suitable for consumption. 5. Giving gifts 6. Traffic advertisements to attract mobile customers.

Generally speaking, new customers are reluctant to buy food in light shops with few guests. Therefore, the window position, especially the floor-to-ceiling glass wall, should not be used to place too many tables and chairs. Usually, it can be used to display products, so as not to reduce the emptiness that guests see from the outside. The strategy of high-quality service is the most important marketing strategy of cake shops, and it is the foundation of modern cake shop enterprises. Only under the premise of providing high-quality service (including the quality of their own products, of course) can other promotion strategies take effect.