If wearing "China Li Ning", sprayed with Great White Rabbit milk candy perfume, holding a flower Lu Lu Lu flavor cocktails, coated with the Forbidden City lipstick walking in the street, may be concerned about the attention of the eyes will be more. So, what exactly is "national fashion"? "National tide" style and what are the design characteristics?
One, bold and direct font
Chinese characters as a kind of hieroglyphics, itself has a cool sense of mystery. Take the "China Li Ning" print for example. When the four words "China Li Ning" are displayed in the form of Song font, does it remind you of Supreme, which is famous for its boxlogo? At the same time, such a boxlogo also reminds us of China's red Zhuyin. When "China Li-Ning" used traditional calligraphy font design, it is easy to evoke our memories of the 80s and 90s games, and can not help but make people feel "earth" and tide.
When the vintage style collides with the simplicity, the national trend will come out.
In addition to the clothing fonts that are full of national trends, the font design in the print posters is also very interesting. Xicha recently released a set of poster design on a large number of use of calligraphy body and black body. The retro fonts and colors are very trendy.
These fonts, no matter whether they are calligraphy or Song or bold, have thicker strokes to give people a sense of weight. At the same time, these fonts are also more direct typography, horizontal and vertical theme.
Two, highly saturated colors
Mention of the national trend of design colors, many people will be the first to associate the classic Chinese red, such as the above appeared in the "China Li Ning".
In addition to Chinese red, red and blue, red and green such retro full of classic color CP:
In fact, in addition to the red classic collocation, the national tide design will also use a variety of other colors, and these colors are more saturated.
For example, Chenguang and Fashion Bazaar launched a national stationery set:
The illustration color scheme used on the new packaging of Jianlibao:
Three, Chinese characteristics of the elements
The third feature of the national trend design is the use of elements with Chinese characteristics. For example, the 56 nationalities of the characteristics of the clothing and packaging of the combination of Wantzai milk:
Telensu milk will be painted on the packaging of Beijing embroidery:
The classic white rabbit pattern printed on the packaging of the shower gel:
The New Year's Eve of the common firecrackers, New Year's Eve paintings, couplets to the posters:
There are also the classic Hong Kong-style signboards, neon signs and other elements can also be used in the graphic design:
The third feature of the national trend design is to use elements of Chinese characteristics. Graphic Design:
ChineseTrendStyle/Chinese Trend StyleThe Rise of Chinese Trend
ChineseTrendStyle/Chinese Trend Style
While the "Chinese Intellectual Property (CIP)" is slowly appearing in people's eyes, the "Chinese Trend" is also being recognized. The "national trend" has also become a new direction for the development of national products, and 2018 is known as the first year of the rise of the new national trend.
"China Li-Ning" on the fashion week, RIO flower water cocktail sold into the explosive, Lao Ganma together with the trend of clothing to shine, the Forbidden City cross-border to create visual first-class fashion and makeup ------
These unique Chinese taste in the domestic and international have set off a wave of
These unique Chinese tastes have set off a "new trend" in both domestic and international fashion, and with the hardcore Chinese style accidentally became popular, the real national products more and more in front of people.
Earlier, Chen Guanxi, who has always been a strong supporter of Chinese culture, created his own personal brand CLOT in 2004, which also made him become a national wave of veterans.
In addition to the heritage of Chinese culture, Chen Guanxi has also been working hard for the "Made in China" name, he once said:
"We can not work under the standard of 'doing so in the Chinese market is already considered excellent!
"We can't work under a standard of 'doing this in the Chinese market is already good enough,' all work must be good under international standards, only then can we proudly say it's made in China."
Angel Chen, the fashion designer who founded the national brand AngelChen, is also a symbol of the national trend that cannot be ignored, with her distinctive and arrogant designs and radical personality that constantly subverts people's perceptions of "Chinese style".
It is these brand old and new national tide brand insist on innovation and change, only to let the light of the national tide of the seed more and more strong growth up, and gradually become a trend.
And then with the rapid rise of the millennial consumer group, young people on the trend of culture highly recognized, the national tide wind is leading a new round of innovation, interpretation of a new, stylish, avant-garde lifestyle.
This is also the influence of Made in China, which silently feeds the Chinese people's sense of identification with Chinese culture and changes the national understanding of trend culture.
How do you define "national fashion"?
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From the beginning of the rise of domestic trends and the emergence of more and more domestic trend brands, a term called "national trend" emerged.
The emergence of the concept of "national trend" can be traced back to the popularity of old brands such as Baekjeok Antelope, Weilang Spicy Stripes, Lao Ganma and Hui Li Shoes in the past few years.
With the recovery and rise of big countries, the younger generation is beginning to recognize the new charm of new national products in addition to nostalgia, and the term "national trend" is being discussed by more and more people.
The reason for the popularity of the national trend and the attraction of many young consumers is mainly the return of traditional culture and the awakening of the national pride of the country's people due to the development of the economy.
The trend is most young people like the stars often on the body of the brand and style, is a kind of young people sought after by the fashion culture;
And the national tide, although also refers to a kind of trend, but it is the existence of excellent Chinese cultural heritage contains the local cultural trends.
It is a brand as a carrier, culture as the language of a phenomenon, it is not only limited to a certain field and a form, it represents many areas.
It can be the national comics in the space of other dimension, the change of the clothing of each dynasty combined with the present, or the innovation of the interior space, no matter which one it is, the important thing is that they are all the expression of the local culture as the aesthetic way.
It is the Chinese quality and Chinese intelligence based on cultural confidence, and it is the Chinese style and Chinese accent after the fusion of tradition and modernity.
Summer, general manager of RET Reynolds, explained the national trend in an article:
In a sense, the national trend is to use the brand as a carrier to satisfy the consumers' pursuit of fashion and individuality, and it is a kind of natural return to and highlighting of the traditional culture.
Old Netflix
ChineseTrendStyle
Li Ning is not the same as the one you know.
LI-NING, the eponymous brand created by the retired gymnastics prince Li Ning, has been one of the most familiar sports brands in China since it was founded in 1990.
But this sports brand once seemed to be with the trend do not get on the side, until June 2018, Li Ning in a strong position on the Paris International Fashion Week, people realized that Li Ning has long ceased to be the previous Li Ning.
This time a debut, Li Ning released a series of super cool national dynasty new products, all of which are designed with Chinese elements as inspiration, re-emphasizing the brand's Chinese origins and national sentiment.
All kinds of Chinese elements are shown to the fullest, extremely cool color collision and bring a strong visual impact, Li-Ning is to do from made in China to China to create, so that the local national tide wind popular around the world.
Of course, in the re-trend of the old national goods, Li-Ning is only a representative, there have been more and more national brands began to let the product walk in the tide of the times, shaping the real "national tide" trend.
New Oriental Aesthetics
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Fashion trends are constantly changing, but only the classical beauty remains unchanged.
In the past, China was once the center of the world, whether it was culture or commodities, were admired by the neighboring countries and learn from the time of the ten thousand countries to prove the strength of China.
After entering the modern world, China is still a powerful country, but the international prestige of real Chinese brands seems to have been completely drowned out, and aesthetic fields such as clothing, architecture, interior design and so on have a slightly weaker position in the world.
The glory of Eastern aesthetics, which once represented a trendy aesthetic, is gone.
But with the rise of the national trend in the past two years, Oriental aesthetics is making a high-profile comeback to the world stage.
Oriental aesthetics is rooted in China's long history of classical aesthetics, aesthetician Zong Baihua has used the "wrong color openwork" and "hibiscus out of the water" to summarize the two different ideals of oriental aesthetics.
Many designers have also used these two very different forms of classical aesthetics to define the concept of "national trend" and re-express the new oriental aesthetics on the national trend brand.
In the global fashion circle, the new oriental aesthetics is also becoming a trend, Chinese style is not only a symbol that young people like to use to create their own symbols, but also is becoming a kind of international model.
The Forbidden City, which has long had the title of Netflix, has also created a cross-border fashion, combining with ICY's global designer platform to launch a series of fashion "Jijie Hui Chao".
The rituals and patterns of court dress are applied to fashion, a bold collaboration between classical aesthetics and contemporary daily life, dialoguing again with traditional culture, and defining the beauty of the national trend with new oriental aesthetics.
The visual artist MoreTong, who designed the "Festive Season" series of posters that have been circulating on the Internet, combines traditional culture with Chinese fonts to create an amazing visual system of oriental culture.
Poster design
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Qingdao Beer's Chinese Trend Style.
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Trend Design
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Chinese style is the main line, mixed with other elements.
The designers were influenced by the concept of fusion of cuisines on the menu and created a Chinese-inspired dining space with elements of Peruvian and Japanese culture.
The atmosphere of the restaurant is lively, warm and creative, creating an exotic and imaginative place to gather.
Designed by Domani Higashikura, the space is designed to create a sensory illusion and visual impact with a powerful brushwork.
A giant installation in translucent red runs through the entire space, creating a visual and artistic presence, and forming the initial R of the brand's name from the front perspective.
The installation is made of red steel plates, with glossy red glass used only near the entrance.
The futuristic and geometric interior is filled with a clash of red and black, the red being passionate and explosive, while the black is calm and introverted. Sensual blood grows in the enclosure of reason, and the two colors are balanced in the confrontation.
The gray cement cashier is located in a corner below the red unit, which is quiet in the atmosphere of red and black.
As a pioneer of the national trend, ROARINGWILD tries to convey the fearless attitude of dreaming through the carrier of clothing.
DOMANI East Warehouse breaks the boring process of traditional retail with its design, which is exactly the right interpretation of the brand's space.
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