Bakery Innovation and Entrepreneurship Project Plan (selected 6 pieces)

In the current social life, the frequency of business plan is on the rise, and an excellent business plan will often make entrepreneurs get twice the result with half the effort. So is it really difficult to draw up a business plan? The following is my carefully organized bakery innovation and entrepreneurship project plan (selected 6 articles). Welcome to read it. I hope you will like it.

bakery innovation and entrepreneurship project plan 1

1, career profile

1. Project profile

We plan to engage in a small enterprise focusing on the bread industry. Named: Mengsenlin West Point Store. The enterprise belongs to the trading industry with small investment, low threshold, wide consumer base and fast recovery cost. At present, its life cycle is still in its infancy.

second, the main products

the products operated by this enterprise are mainly breakfast bread, snacks and various exquisite western-style cakes.

Third, the purpose of the project

The students in Huai 'an University Town and their surrounding residents are the main customer groups, focusing on market operation, attracting more customers with better products and better services.

IV. Management Team

In our entrepreneurial team, there are seven people in total, and the division of labor is as follows: 1 is the store manager; Two people are responsible for production planning and sales; 1 person cash settlement and account management; 3 people are responsible for take-away service, store arrangement and material ordering; 1 people are responsible for the delivery of takeout. Management team: with the store manager as the management axis, there are waiters and cashiers. Company decision: hold a company meeting with the manager as the core, and every employee will attend, and discuss the business-related affairs, bakery business plan, bakery business plan.

2. product service creation

1. product features and types

the products of this enterprise are exquisite and beautiful, with good taste and good selling. And in line with people's pursuit of health and green, we have developed and innovated some health products such as germ bread, brown rice bread, slimming bread, algae bread and sugar-free bread, so that people don't have to worry too much about their health while satisfying their stomachs. The products are mainly breakfast bread and various western-style cakes, and milk tea and ice cream with various tastes, unique taste and healthy characteristics are added.

second, the competitiveness of products

1. The products of this enterprise pursue health and innovation, not sticking to the past bakery product concept.

2. Our bakery has a large storefront, so we can put some teahouses and sell them now, which will attract many customers.

3. We set our store on the street behind Huaixin, which is also in the university town. Most of the tourists come from students, so it can be said that students are partial to bread.

4. According to our investigation, there are only two bakeries on the street behind Huaixin. One is in Shiji Hualian Supermarket, and the other is in Su Guo. The storefronts of the two stores are not too big, and the products are relatively single. Hualian Supermarket is mainly for making birthday cakes. But the biggest advantage of our bakery compared with theirs is that it has many varieties and knows better what products consumers need.

Third, the service plan

1. Adhere to "people-oriented", advocate affection and personalization, adhere to "people-oriented", and advocate affection and personalization.

2. Safety is the first demand of people. If the guests feel insecure, no matter how excellent the service is, no matter how perfect it is. Especially for food, people pay more attention to food safety

3. Convenience. When designing services, they should actively adapt to the market and customers. Many people buy bread because it is convenient and convenient, so we must implement this theme when designing services.

4. Respect. The clerk shows respect and warm welcome to the guests, and the guests will feel that they are valued. Then he will trust the store and have more repeat customers.

5. innovation. With the increasing demands and expectations of guests, services must constantly adapt, innovate and conceive new services.

Only in this way can we not be eliminated, be in an invincible position among many competitors and bring economic benefits to the bakery.

IV. Additional products

While operating cakes, our company also introduces other products, such as milk tea and ice cream. For some consumers, it will be a very pleasant enjoyment to provide guests with a leisurely, quiet and comfortable environment, leisurely drinking milk tea, eating desserts and chatting with friends.

3. Corporate goals and strategies

1. Corporate goals

In the first year, we mainly accumulated entrepreneurial experience and laid a solid foundation, so that enterprises can gain a firm foothold in the market;

the second year: our main goal is to expand the store and expand products to attract more customers to spend;

the fifth year: our goal is to occupy more market share and open branches near the university town and even in the urban area.

2. SWOT analysis of the project

1. Advantage analysis

(1) At present, the cake shops on the market are simple in decoration, giving people the impression of uncleanness, while our store is large and beautifully decorated, giving people the feeling of relaxation and freedom;

(2) At present, all cake shops in the market have limited varieties, average taste and high prices, and there is no innovation in product development. However, the cakes in our company have diverse and exquisite styles, many tastes and reasonable prices, and the products are constantly improved and innovated;

(3) The in-store sales and take-away service of this enterprise can attract more consumers to a certain extent.

2. Analysis of disadvantages

(1) Some students who open new stores don't know much about their basic situation, such as taste, which affects sales to some extent;

(2) product innovation is not acceptable to consumers who are keen on traditional pastry products;

3. Opportunity analysis

(1) The market is far from saturated, with a large profit margin and a large number of pastry consumers. The market prospect is broad, and the strength and number of competitors are limited at present;

(2) Good taste, serious service attitude and professional operation level have established a good reputation among students;

(3) Although the business area is limited, it has a beautiful indoor environment, which can leave a good impression on students (especially compared with other cake shops) and show more competitive advantages;

(4) The products are rich in variety, unique in taste and have certain competitive advantages. Bakery innovation and entrepreneurship project plan 2

I. Introduction to the project

Background: At present, China's rapid economic development and the improvement of living standards have aroused people's strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.

Prospect: Although there are many bakeries all over the world, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term sustainable growth. Moreover, the customer base of bread is almost suitable for all ages, loved by everyone and has a huge market.

II. Purpose of the project

Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, and then gradually develop direct stores locally on this basis, and finally set up a company to open the bakery to the whole country and even the whole world in the form of direct sales and franchise chain, so as to establish our own local bakery brand in China.

III. Main products

We mainly deal in bread, desserts, cakes, fine drinks, etc. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.

IV. Service Plan

1. Safety. In the field of food, safety is the most relevant topic, so we will definitely use the safest and healthier ingredients.

2. Convenience. We should improve our services and processes according to customer needs, and strive to make as many customers feel convenience as possible.

3, respect, for customers, no matter who, we must respect, let customers feel our attention to them, and enhance trust.

4. Innovation means that people's tastes and requirements are getting higher and higher today. Failure to innovate means being eliminated by the market. Therefore, we jointly develop new products and tastes to meet customers' requirements.

V. Competitive analysis

Shortcomings of bakeries in the market at present

1. Except for some big-name bakeries, most other small bakeries are not clean and hygienic. Many breads are directly placed outside, and the walls and floors in the shops are not very clean, which is easy for customers to resent.

2. It is difficult to guarantee the safety of raw materials. Most bakeries do not have their own raw material bases or reliable suppliers, so it is difficult to guarantee the safety of raw materials.

3. The products are single in variety and monotonous in taste.

4. Insufficient advertising and low customer awareness.

5. Lack of DIY products, low customer participation, and difficulty in adapting to the hot DIY market

6. Lack of featured products.

Our advantages

1. Warm and atmospheric storefront decoration, bright windows and windows make customers feel natural and warm, and the walls are all wallpaper and DIY stickers, so they are clean and interesting. No matter decoration or service, we can make customers feel at home.

2. We plan to establish our own base for more important raw materials in cooperation with others next year to ensure the safety and channel supply of ingredients.

3. In cooperation with scientific research institutions and many units, we can develop different single products with many tastes, meet the needs of different customers, and launch our own unique flagship products.

4. cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and enhances brand awareness.

5. At present, the market is far from saturated. In view of the weak competitors in the market, our entry will speed up the market reshuffle and improve the overall level of the industry, and the market prospect is very broad.

VI. Marketing strategy

1. Price strategy: calculate the cost of products and make reasonable pricing.

2. product strategy: according to the needs of different consumers, develop products such as low-fat bread, nutritious bread and low-sugar bread to meet the needs of different tastes and groups of consumers.

3. packaging strategy: give priority to fresh style and give buyers a good buying experience.

4. Promotion strategy: Carry out promotion activities such as holiday celebrations to improve the visibility and reputation of the store.

5. Takeaway strategy: Free delivery within 3 kilometers, and cooperation with units or organizations to develop affiliates.

6. Membership strategy: Open the membership card system, and members will get discounts. Giving members a little discount will make customers feel sweet, increase the purchase rate and increase brand awareness.

VII. Analysis of investment and income

Capital demand: the capital is calculated by a single store

1. Store rent: 31,111/year (31 square meters)

2. Decoration: 11,111

3. Equipment: 21,111

4. Certificate and license: around 2,111

5. 3 shop assistants * * * 61,111 per year, totaling 91,111/year.

renovation and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is around 1.2 million.

revenue analysis: according to the current sales volume of the flagship store, the daily average sales volume is about 1,111, the monthly sales volume is 31,111, and the annual sales volume is 361,111.

benefit analysis: the income of 361,111 yuan is deducted from the fixed cost of 211,111 yuan, and the annual net income is 241,111 yuan. Because the profit rate of the bread industry is relatively high, after deducting the raw material cost of bread, the annual profit of a single store can basically exceed 1 million yuan.

VIII. Risks and preventive measures

Risks:

1. Competitors have been in business for many years and have a certain fixed consumer base.

2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.

3. Although the economic development makes people have a greater demand for bread, other foods are also developing constantly, and there are more popular choices.

4. The new store has just opened and its brand awareness is not high.

Precautions:

1. In view of the problems of competitors, I believe our store will win the favor of consumers with reasonable prices and better service, and with the support of our activities, it will win more customers' patronage.

2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.

3. Although people have more and more choices to buy food, the importance of bread remains undiminished, and we have developed functional foods such as breakfast bread and afternoon tea, so as to make our bread and dessert enter people's daily life as much as possible and become an indispensable part of people.

4. We have prepared many activities for the opening of the new store: for example, DIY cake contest; DIY chocolate puzzle; New store opening promotion activities, etc., I believe that with the increase of activities and the opening of other branches, our brand influence will continue to increase. Bakery Innovation and Entrepreneurship Project Plan 3

With the continuous improvement of people's living standards and the accelerated pace of life, citizens tend to prefer to go shopping for mature food. Bread is not only convenient, but also compatible with the combination of Chinese and Western food habits in the bakery, so it is more popular with the public. No matter whether you come to supermarkets or stroll to pedestrian streets, or streets, residential areas and farmers' markets, you can feel irresistible baking fragrance wafting with the wind.

Bakeries are welcomed by many citizens because of their convenience, quickness and freshness. In recent years, they have mushroomed in large, medium and small cities, and have become a beautiful landscape of the city. While the number of bakeries is rising, the quality of some bakeries becomes' impossible to guarantee'. The first purpose of bakeries is to ensure good quality and freshness, and to ensure that the bread is fresh and tastes as good as possible.

1. Feasibility analysis

1. Disadvantages

There are several bakeries in the surrounding areas, residential areas, downtown areas and other prosperous areas, and they are branded and chained, with strong competitiveness. It is in the initial stage, the bread making technology is not exquisite enough, and the funding problem makes it impossible to carry out large-scale publicity. Marketing management ability of the store manager (I am a student, which may be lacking)

2. Advantages

I am a student, and I can greatly meet the requirements of the majority of students in terms of student preferences? Can be in a certain