hello! I'm glad to answer your questions. First, build a micro-website, where you can present all your information to the website, including all the pictures of dishes, price, restaurant environment, etc. Consumers can view all the contents directly by clicking browse, with pictures and texts, what you see is what you get, and the user experience has been improved unprecedentedly. For merchants with reservation or take-away needs, online reservation and order placing functions can be added, and the whole process can be completed automatically, which saves the trouble of communication between merchants and consumers and improves work efficiency.

second, set up automatic answers to common questions, such as location, telephone number, availability of vacancies and other related information. When users ask related questions, they will immediately return the answers, which is similar to an intelligent answering robot, which solves the huge investment of manpower and funds in customer service. With the automatic reply function, if all common questions are accurately set, most of the manual replies can be solved, that is, the problems of consumers can be solved and the service level of merchants can be improved. Therefore, it can be said that WeChat has a certain intelligent response function. ?

Third, the user management function has achieved more functions than the membership card. After users pay attention to WeChat official account, enterprises can fully understand consumers' habits and consumption behaviors through classified management of users' needs, gender, address, etc., deeply tap potential users, make business directions and marketing decisions, and provide more accurate data sources. Therefore, WeChat can have the functions of user aggregation and management. ?

fourthly, wechat membership card solves the cost of ordinary merchants without membership management system and business card printing, and can also make all consumers become their own members, and can push relevant promotional information to them. At present, most merchants don't have the service of redeeming points for consumption, because there is no suitable tool before, but the function of redeeming points is very in line with the consumption psychology of consumption. When a consumer spends in a merchant's shop, if you count the points for him, then he will be more inclined to come to you in the next similar consumption, because you will give him points, and there will be prizes if there are more points, so many consumers will become old customers. Wechat's consumption points and redemption functions are very safe and easy to operate.

Fifth, it is convenient for communication and word-of-mouth communication. Before WeChat, users had no other more convenient choice to communicate with merchants except telephone and face-to-face communication. When users don't want to reveal their contact information and communicate with you face to face, WeChat becomes the best choice. Users can complain about the poor quality of your food and the bad attitude of the waiter here, or they may say that they will never come again. There will also be many users who frankly and sincerely tell you where you are not doing well and where you need to improve. These valuable opinions will be the direction and driving force for you to improve your service level.

Sixth, marketing interactive games. As long as you set up your promotional advertisements and other information on the WeChat public platform, all the fans who care about you on WeChat WeChat official account can receive your promotional information at the first time. Faced with the awesome discount, can consumers stand by and watch? If you have enough fans, a promotional message can bring considerable benefits. Interactive marketing, such as lottery, coupons, group purchase, and mass promotion information, will promote the secondary consumption of members and drive new customers.

Seventh, online reservation. Consumers browse relevant electronic dishes in micro-websites and make online reservations to order food, which not only saves consumers a lot of time, but also facilitates the arrangement and management of restaurants.