We know that many enterprises now want to strengthen themselves by attracting investment, but according to the law, they must have certain qualifications, otherwise they are not allowed to join. Maybe some people don't know what qualifications they need to get to join. Next, I will answer you in detail by looking for the French website Bian Xiao.
First, what qualifications do you need to obtain to join the business?
First, only commercial franchise enterprises can engage in franchise activities as franchisees, and other units and individuals may not engage in franchise activities as franchisees;
Second, it is required that commercial franchising enterprises engaged in franchising activities should have a mature business model and have the ability to continuously provide business guidance, technical support and business training for franchisees;
Third, it is stipulated that franchisees engaged in franchising activities should have at least two directly operated stores, and have been operating for 1 year or more.
The third requirement, also known as "two stores a year", is mainly to prevent some enterprises from using franchising for fraud.
At the same time, the direct store has a certain demonstration function, which is convenient for other operators to intuitively understand the franchisor's brand, business model and business situation from the operation of the direct store.
Second, the characteristics of franchise chain
1. Member stores have independent ownership, management and accounting rights.
2. The relationship between headquarters and member stores is the relationship between negotiation and service.
3. The economic bond to maintain franchise chain operation is a contract concluded through consultation.
3. What are the advantages of joining the chain?
1, brand use, you can directly use the brands, trademarks and management technologies owned by the headquarters. Compared with taking charge of this matter, it reduces a lot of time, money and mental burden. For people who have no business experience at all, they can enter the business in a short time, which directly reduces the cost of advertising and product development in the early stage.
2. With successful experience, brand direct stores will be allowed to join on the basis of success. It will have a standardized system in all aspects of brand stores and accumulated successful experience for many years, which will provide a more favorable reference for store location, so that franchisees can take fewer detours and reduce time and capital costs.
3, advertising advantages, brand catering has a mature brand market, both products and visual hammers have been deeply rooted in the hearts of the people, joining brands do not have to consider playing the brand market, just enter the marketing link.
4, new product research and development, the headquarters will regularly develop new products, so that it may not be eliminated by the fast market of catering, if you want to develop new products, it will consume a lot of manpower and material resources.