How can catering increase passenger flow

How can catering increase passenger flow? Running a restaurant will face all kinds of problems, one of which is how much passenger flow every business will encounter. Passenger flow is the key to determining the success or failure of a store. How can the following sharing restaurants improve passenger flow? How can catering increase passenger flow 1

How can restaurants increase passenger flow

1. First of all, we should design a complete plan to increase passenger flow, even if it is only a simple idea, it should be implemented on paper. This has two advantages, one is that it can help restaurants to have a better landing plan, and the other is that it can enable managers to improve and innovate in time.

2. Improve the service quality to increase the passenger flow. Nowadays, most consumer groups pay attention to the sense of experience and participation. To make patrons feel at home and comfortable, customers can have the feeling and idea of coming again next time. Therefore, we should improve the quality of service, smile and serve attentively.

3. Work hard on dishes and styles. To increase passenger flow, we also need to learn how to innovate dishes, not limited to old dishes, but try many times. This requires the whole team to treat it with care, study it well, and design dishes and styles according to the preferences of the target customer groups.

4. Learn to expand your influence in the way of publicity. In order to increase the passenger flow, it is necessary to expand publicity and promotion, and promote their restaurants through online and offline channels and platforms, so that more people can know and attract more customers for their stores.

5. Design some marketing activities with themes, which can be emotional elements, holiday elements, topic elements and so on. By carrying out these theme marketing activities, we can improve our dining rate and increase passenger flow.

6. Establish a customer service system and maintain old customers regularly. On the one hand, it gives more concessions and benefits to old customers, on the other hand, it encourages old customers to attract new customers to spend, which can be material rewards or monetary rewards. To serve customers to the extreme, it will often drive more passengers.

7. internal team encouragement mechanism. In order to increase the passenger flow, the whole team of restaurants should make a contribution. Through their own circle of contacts and their own work, everything should be done with the attitude and consciousness of being the master, which will increase their passenger flow and attention. How can catering improve the passenger flow? 2

How can catering industry increase the passenger flow?

1. Publicity and promotion

An inevitable link in the operation of restaurants is timely publicity and promotion. You can put billboards at the door, put up the brand food in the store to attract passers-by, or distribute leaflets in business districts, subway stations and other crowded places. Although these are very traditional ways, they are very practical. Timely promotion activities can also bring a lot to restaurants.

Second, the adjustment of store opening hours

Reasonable arrangement of human resources is needed for the operation of food and beverage outlets, especially catering franchise chain. Three meals a day is the peak of eating, and generally there are many people in these three time periods. First of all, we should have a clear understanding of the store operation, and have an estimate of raw materials and consumption, so that semi-finished products can be prepared before the peak period, and the dining efficiency will be significantly improved after customers come to the door. When the efficiency is improved, the passenger flow will naturally increase.

Third, launch products suitable for low-peak consumption

General restaurant operations can't avoid the problem of people flow during low-peak period, but how to make reasonable planning can still be solved. In addition to the main food, a restaurant can also offer special catering in line with the style of the store. It can be placed in tea time and publicized in a conspicuous position in the store, which is generally seen by people who eat in the store, thus making reasonable use of the low peak period.

Fourth, network marketing

Now it is the network era, and restaurant management can make full use of network resources, which may achieve unexpected results. Wechat is widely used by users. You can set up Wechat to order food or make it into a group purchase. On the one hand, it has carried out publicity, on the other hand, it has increased popularity. How can catering improve passenger flow? 3

First, adjust the store opening hours, arrange the existing manpower reasonably, and do a good job of employee scheduling; So as to supplement the blank of breakfast and make full use of the time period of breakfast; 1. Good time management is needed in the production of products. For example, the daily consumption of raw materials and products can be predicted in a safe and constant amount, and semi-finished raw materials can be prepared before the peak period, so that people can concentrate on serving customers during the peak period;

as the saying goes, good steel is used on the blade! 2. In the whole work process, we should form a circular connection of centralized material preparation and cleaning during the low peak period, and centralized product production and customer service during the peak period; 3. At the same time, as a manager, we should always urge employees' production efficiency and mutual assistance. Although each position has been positioned, there is a certain relationship and cooperation between positions, so in the whole operation process, the role of the administrator is to coordinate, check, coach and help;

so as to build a team with high tacit understanding; To realize that customers can get the required product status quickly and accurately at any time, so that every customer who enters the store will not leave because of product problems; At the same time, we can achieve the goal of selling to a greater extent;

Second, there are no customers in the afternoon during the low peak period, which is also a drawback of Chinese fast food. The overall product structure restricts the sales during this afternoon. At the same time, it has become an unwritten rule and habit that Chinese fast food has no business in the afternoon.

For this reason, it is suggested to adjust the product structure, and launch leisure food and tea drinks in the afternoon. The original storefront environment is not suitable for leisure and business negotiations, making full use of existing hardware resources and exerting the effectiveness of software resources; It is suggested that the storefront should carry out poster propaganda to guide customers to know that Chinese fast food restaurants are not just simple to fill their stomachs with three meals in the morning, noon and evening, but a comfortable place for leisure and small gatherings;

3. Oral promotion work of ordering staff and cashier 1. Ordering staff is very important. They decide the daily sales of products and act as a shopping guide in the process of products ordered by customers. In this process, it can be said that it is a better and better opportunity to promote sales. When customers miss some products in the whole product structure, employees can promote them in a timely manner.

For example, our product structure is made up of rice noodles and cold rice noodles. Or you can use the alternative rule. Would you like shredded potatoes or braised eggplant? Carry out targeted marketing for this; Common words:

1) Hello, sir! * * * Do you want another copy of the product? Only need * * * yuan!

2) Hello, do you want a copy of * * * or * * *? (It is recommended to choose one of the two, and pay attention to the collocation of meat and vegetables, taste and price, such as: providing the same high price and the same low price; 3) It is suggested to guide customers to order high-priced products and package products when promoting sales; It is suggested that the package should be the main one. First, it can improve the speed of serving and second, it can improve the speed of ordering food.

2. The orderer can promote drinks and drinks at any time when ordering food for customers; It is also a good sales opportunity in the process of checkout. (You can put milk, wine, mineral water and other products at the cashier's desk. Cashiers should get into the habit of asking: Hello, do you want another drink? ) For the form of centralized collection in brackets;

3. As the saying goes, three points with your mouth open! Many times, saying one more word is an opportunity. Of course, if you don't say it, there may be no chance at all. You can calculate that the cashier can settle about 211 bills every day. If the success rate is 31% if 3 yuan money is added to each bill, then the income will increase by 181 yuan every day invisibly. The staff of the ordering staff increase 3 yuan money per order, and 3 sales staff, with a success rate of 31%, and can increase 541 yuan every day;

4. Keep customers during the peak hours. During the peak hours, waiters should always patrol the restaurant, observe more and talk more; Entertain every customer warmly, so that customers who enter the store can't come out empty-handed; Make greater use of the tables and chairs in the store; If there are four people, you can completely introduce customers to table dining; If all seats are full, please pay more attention to the dining situation of the customers who are dining during the inspection, so that one customer can order food and the other person can wait for the customers who are about to finish eating at the table;

of course, our current customer unit price is around 25 yuan. If we can keep one more customer, we will be able to earn more in 25 yuan. There are no fewer than 21 customers lost during the peak period every day. Then you as an employee can increase 511 yuan's income every day just by paying a word and a smile. Why not use propaganda tools to suggest that the store print some leaflets, arrange employees to distribute the business circle during the low peak period, and intercept the distribution near the store door before the peak period comes.

employees can also be arranged to carry out carpet distribution within 5km of the store in Fiona Fang during the low peak period, so as to increase publicity; Increasing turnover is also a good opportunity for brand promotion. We can't limit ourselves to customers who are close to the store, expand publicity, and let more people know that there is such a restaurant and such delicious food, so as to come to the store for dinner. We get not only the turnover, but also the support of a huge consumer market!

VI. Use WeChat to order food to bind customers' functions such as snap-buying, group buying, lottery, games and so on. Customers can make full use of WeChat to print photos for free and so on to bind customers permanently and realize secondary marketing.

to improve the sales of stores, we should combine the on-site service of employees and the quality of store products in addition to the above methods; Every employee has a bright smile and professional service language; The products in the kitchen should always ensure the quantity and quality; In order to cooperate with the above sales methods and combine your own experience and skills at work, you can achieve the ultimate goal of improving turnover; Everything depends on implementation, no matter how good the methods and ideas are, if they are not implemented, the final result will be zero.