To be a takeaway platform, you don't have to rely on commissions and deposits to make a profit. Of course, deposit is the insurance of quality, and it is essential when you grow up. Profit points can be developed from other aspects, such as issuing joint membership cards to merchants to get commission and card fees, supplying meat, vegetables, raw materials, fast food boxes and the like to merchants, selling supporting equipment for riders, packaging design, advertising design and production, marketing scheme design and so on. , and provide industrial and commercial tax services for businesses.
Provide service outsourcing and employee recruitment for merchants. When there are many riders, you can also engage in market research and the like. Staff training services can also come, restaurant decoration and upgrading can also be done, and new products can be commissioned for trial sale. You are too lazy to type. In short, take-away food doesn't make money. You can be a resource collector. All users and businesses can make money at will and make a lot of money. The specific operation is subject to the actual operation, and you can make money by doing nothing.
Now the salesman of the takeaway platform will sign a verbal agreement with the merchant to provide exclusive discounts. As long as the merchants settle in other take-away platforms, the platform will stop offering preferential policies. The new platform has not been built yet, and many businesses dare not use other platforms. The "magic" take-away platform in the United States is hungry. It cooks its own food, delivers its own take-away, and gets $20 million in financing. It doesn't need catering businesses, and it is made by itself, with a valuation as high as $654.38 billion! Unlike meituan, you don't need to suck other people's blood to survive! ?
At present, more than 1000 chefs have applied to settle in. Are you hungry? Under such a strict review, only more than 200 chefs are officially online to provide services. The platform will display their photos, profiles and signature foods to help consumers better understand the chefs. In the end, the chef will be paid more than 50% of the sales, with an average monthly income of 20 thousand to 50 thousand dollars. Up to now, Hungry has opened services in 6 cities in the United States, and plans to enter 23 cities by the end of 2002/KLOC-0.
In view of the first point, the initial investment in servers and clients is affirmative and necessary. Second, we don't need too much business promotion, as long as we can let the business know that we don't charge commission. Third, the consumer market is now very mature. If the merchants choose our model, they will definitely take the initiative to drain us without doing too much consumption promotion. The third profit model lies in the deposits of merchants and riders. It is understood that some interviewees said that this deposit is kept by the government and is not allowed to be used, but the interest on this money in the bank is not small. Use this money to expand the pool of funds, and then make profits through this huge pool of funds through professional fund operators.
It is impossible not to accept it. In the early stage, the merchants will be given a free period in an incremental way. Our platform is charged annually, and the proportion of riders who collect money is not bad. At present, the income of local advertising space is also good. If you follow your algorithm, there is nothing to do. The rider in the social security team has never heard of it. The insurance is bought by the rider himself. A rider who has been hungry for three months has experienced it. There is no pressure for a company to arrange 1000 bills a day. Meituan and Hungry have cultivated customers' habits, and merchants need to constantly drain to the new platform. Because the new platform has no commission for merchants, they are definitely willing to drain. It really needs some financial support in the early stage, and it is supported by the deposits of merchants and riders in the later stage. Through the operation of the fund pool, the whole plate will be revitalized. Team, rent and equipment can all be transformed through cross-border cooperation.
Personally, considering the light mode, only one software is developed, which can be used by merchants for free in the early stage. If some businesses are afraid of you, you can charge a little annual fee and quarterly fee. ) encourage businesses to promote this software themselves (put up shop posters). The company only does light mode and does not need riders. Of course, we should also develop an order-taking App, which can be used for part-time work or business for free, and the charging model of the rider app should be designed reasonably. Generally speaking, the system is free for everyone to use, and the rider merchants solve it themselves. The company will also promote the rider app locally, but it will not intervene in the management of riders, but only use software to regulate riders. There are independent stores and comprehensive stores (mainly to solve the problem that merchants are afraid of customers going to other stores). The characteristic of the system is the company's light mode, mainly to find the pain points of the merchants and then solve them with software. There are many details, so I won't list them one by one. I have considered all the whole ideas.
Only the student area can do it, because the profit margin is too small and students are sensitive to the price, so it is easy to succeed. In any urban community, it is not easy to do this. Who will help you with a dollar? Urban roads, houses and business districts are complicated, which is not as good as student apartments. First, you have to think about how to make money. I don't think it's possible to just accept the deposit. How to make a profit? The platform also needs grand prize money to run. You can only collect the deposit first, and then collect it in the form of monthly subscription. You have to seriously consider how much money is appropriate. The pre-promotion cost of the platform is too high.
Don't even think about it Every new thing is not to burn hundreds of millions first to let people know that you are cheap first and you are used to your things. Moreover, so many companies in front are not new and will burn more money. Simply put, * * * enjoyed the popularity of cycling, but set himself on fire. You can listen to the voice of the merchants, and you don't need to be as big as the US Mission. Part by part, go to the market first. The rider subcontracts a lot now, and the problem is not big. So user promotion is the problem. Because you can communicate with merchants without commission, the previous price concessions are even stronger. The rider can't help it You can subsidize it if you have enough money.
If you want to be an e-commerce platform, why do you have to do what others have done successfully? In this case, it is difficult to win in the competition. You can do what others have never done, such as making an online labor dispatch network, accurately connecting the supply and demand of those enterprises and individuals through the network, and building a communication platform. This is not a simple recruitment. For example, I have a machine tool that only needs to be repaired once, and I don't need to keep a mechanic for a long time, but I don't know many professionals, so I can find a suitable relationship between supply and demand for them through your platform. I can guarantee the interests of both parties through the platform (the first place to support money). For example, a chef can serve a restaurant or a personal tailor.
First of all, don't think about how to beat the big platform! In fact, as long as you can get a share, you don't have to raise many riders at the beginning. Operating costs are immeasurable! I am also doing a small program. When placing an order on the platform, I will talk to the merchants about the original price or close to the original price. Of course, my own club is relatively low. I am a businessman who speaks at 10-8. Now I can own all the merchants on the basic platform, and even some high-quality merchants who don't want to be squeezed by high points or bring their own traffic can go to the platform! For riders, you can start from your familiar relatives and friends, and you can support yourself with a very low guaranteed salary and a little platform share. It will actually be more motivated to have your own share!
I have been instilling in them the idea that we should not become food delivery machines, but let customers feel that we are a flesh-and-blood service organization and recognize you! Slowly, in fact, the quantity is guaranteed, and free delivery can be realized. Coupled with some discounts and activities of new merchants on the original price platform, it is actually quite impressive! In fact, we now have two points, one is beyond the big platform! Once you have traffic, it is actually very difficult for big platforms to spend money on you! Just like the guerrilla warfare of that year, there was activity on the big platform, so we could temporarily avoid the edge and make a smooth transition! We are still alive after the event! The premise is not to be too greedy, as long as you stand firm and are not afraid of big platforms!
Aside from everything, how do you make money, by selling advertisements or by selling consumers? The relationship here only involves merchants, riders and consumers. Since I gave up knights and businessmen. According to your idea, how much should a merchant earn, the price of the store, the price of the platform, the number of riders, and even the reward behavior. Then only consumers will pay the bill. Takeaway is a price-sensitive industry and needs good service. Where do you think you can compete, always relying on subsidies? Which investor is doing good for the national employment rate? !
This problem requires preconditions. Meituan is a national company, but you are just a city and Meituan is just a platform. If your conditions permit, you can open a chain of fast food restaurants first, and the address layout of fast food restaurants is reasonable. Then you can make fast food first, accumulate basic customers, and then make distribution on Kaipingtai yourself. Pay attention to chain fast food and platforms not to have the same name, because businesses will resent it. In the end, their competition with Meituan is service. This market, like Didi, began to seize the market by subsidies. Now the local platform is as convenient as calling a taxi. Some of them participate with local taxi companies, and some car manufacturers join the competition, so they just start as a city and do their best in service.
Why is there no platform that doesn't take commission? It is because entrepreneurs want to make money. 58 was almost free at first. You can also make money in other ways, such as advertising, bidding ranking and so on. For example, if you don't get a commission, there is a key point here, that is, stick to your initial heart or make a profit. Because as the platform gets bigger and bigger, it is necessary to increase employees to improve services. Then, with the increase of operating costs, is your platform income enough to support expenses? The platform is not profitable, can it persist if it is profitable? So the commission-free model can be done. Mainly depends on the operator's mentality and operational ability.
The business model of a group is too bad for merchants and riders. Its main market pain points are: high commission, and the unit price of dishes is more expensive than that in the store. A platform takes the form of zero commission and certainly has the opportunity to gain market share. I think only Ali's platform is most likely to achieve zero commission! After all, it has its own payment, which Taobao C Store did. Ali really needs the market share of life service! With zero commission, he is bound to occupy more market share. Breaking the monopoly of a certain group, what happened to Rising before 360?
In fact, businesses have had enough of these two platforms. When these two platforms don't come, as long as the food is clean and delicious, it will do. When they come, they will feel delicious, cheap, good attitude, adequate quantity, poor food in the restaurant and unable to suppress the materials. They can only buy twice, zombie meat and three products, because these two platforms don't care about quality, as long as consumers don't die immediately. Before the establishment of Meituan, a group of us formed such a development team to make software and color brochures. One day, the lobbyists in the streets of Quan Yi ignored you and didn't know you. Later, someone took a fancy to this opportunity and proposed to increase the scale of investment companies. Then we bought it directly for him. Later, he found a bigger receiver with his own ideas, and he didn't regret it, because he really had no money and couldn't support it.
Don't listen to the words of Meituan merchants, riders and platforms. All three parties make money, and not a little. It's just a cake. The three parties are playing a game on how to win more for themselves. Perhaps riders and businesses are relatively weak. Personally, businesses may still give up some benefits to the platform. As for whether the platform will dig the rider's income, it is hard to say. If you don't do this, someone will be a rider, but in the eyes of the platform, they are just the difference between short-term workers and long-term workers. As for what you said about getting a free platform, don't think about it. First of all, you have no money. Secondly, investors don't want to spend more money on an uncertain future. In addition, your platform does not charge commission. Their investors are vampires. They have no money to earn, why give you money to invest?
It is impossible to bring down the US Mission! ! But it is not impossible to share a piece of this market! The beauty group itself has a beauty group and a hungry hummingbird. This is a double-edged sword. They trained a group of riders, unstable riders. At this time, if there is a platform coming in, it can be said that you don't have to worry too much about the rider. Any platform that makes money works like this. The difference is that it doesn't develop so fast, but it can survive in the cracks! If it is suppressed, the focus will shift to the customer experience, and the customer experience will be done. This is word of mouth, and merchants don't have to paint too high! Because the cost of their own platform will not be higher than their two! They have special delivery, and the amount of money given to franchisees is fixed every month. It may not be profitable, but it will not be exaggerated!