The benefits of the franchise
1, brand support, senior planning specialists to provide you with a strong market strategy, market research, advertising, image packaging, promotional specials, public relations planning, tailored to create a vibrant franchise.
2, market support company headquarters to integrate a variety of marketing resources, and constantly improve brand awareness and reputation for the enhancement of sales performance of the franchise, and to build a broader communication platform.
3, talent support, the company's headquarters continue to train and bring together a large number of industry professionals, from technology to management, as well as employees are timely to meet the franchise's regular configuration.
4, training support, the company headquarters set the most outstanding elite talent, composed of training and research and development team, for the franchise in the shortest possible time to train qualified grass-roots employees, but also for the franchise's technical management to enhance the provision of short- and medium-term training to solve the franchisee's worries.
5, technical support, the company headquarters information department, always keep abreast of fashion information, according to the needs of the market continue to develop new products,
All the franchises can achieve synchronization with the world, regularly held a variety of seminars to continuously enhance the ability of each store,
so that all the franchises can enjoy the quality of uniform services.
The disadvantages of the franchise
1, the franchise is easy to be on their own, the lack of teamwork, not easy to unify the operation and management.
2, in view of the issue of benefit attribution, many promotional activities, image building is often difficult to quickly and effectively implement.
3, the product price system is easy to confusion, the market is prone to fluctuations, is not conducive to the overall development of the brand.
4, in the emerging brands emerging today, the franchise is easy to lose loyalty.
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Precautions
With the growing popularity of entrepreneurship, join the chain of franchises more and more people to join the disputes have increased. These disputes are mostly due to the franchise contract, the headquarters of the franchise before joining, did not explain in detail to the franchisee contract content, and the franchisee often do not have an in-depth understanding of the signing of the contract, on both sides of the respective fuzzy processing, will produce disputes is not surprising.
In fact, the franchisee in the signing of the franchise contract before the contract should be in-depth understanding of the contract content to ensure their own rights and interests. Do not think that the franchise contract is the headquarters of the model of the system can not be modified. In fact, the contract should be made through mutual agreement. In other words, the franchisee should not only open their eyes to see clearly the content, but also have the right to request a change in the content.
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