The first point is that most people don't know that old-fashioned catering makes money. In the fierce competition in the market, some old-fashioned products, over the years the market has always been limited to the local, and even local consumers are getting less and less. Why will fall into such a dilemma, found that there are multiple factors. The second point, innovation "baggage" is too heavy. The old enterprises generally have their own main products, and products and brand depth bundled, mutual achievement. However, born in the agricultural handicraft era, the material scarcity of the product how to adapt to the new consumer environment, is a long-established enterprises must answer the question. Taking food products of old brands as an example, classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. In the development of new products, faced with the "authentic or not" of the ideological burden, worried about losing old customers, but also can not win the young people, both ends do not fall good.
The third point, market development "no ambition". Some long-established enterprises are used to the "famous", but do not pay attention to "branching out". The reporter interviewed an old famous at home and abroad, Europe and the United States dignitaries to taste the store are full of praise. Inside the store, hung with celebrities from various countries to store photos. Some overseas Chinese will also place orders from overseas during traditional festivals such as the Spring Festival. However, over the years, companies have rarely taken the initiative to go out and develop overseas markets.
The fourth point, the business mechanism "less flexible". Old enterprises are generally divided into listed companies, state-owned enterprises, private enterprises. A number of old heads of bluntly, some state-owned enterprises in the development and innovation of conservative, while private enterprises face some practical difficulties in the operation, but also led to the old brand is difficult to forge ahead, can not better attract young people to inheritance and development.