1, sell your own goods live.
For offline entities, if they want to sell goods live, they can open their own stores online and then sell goods live. There are many online e-commerce platforms that merchants choose, among which Taobao, Aauto's faster shops and live broadcasts are all worth choosing. Here, businesses do their own live broadcasts of clothing, snacks and other projects, and only need to broadcast live for more than 3 hours every day, and the income for one month is not cheap.
Now we can see that many merchants sell goods live on live broadcast platforms such as Aauto Quicker, and the income is quite good. However, when it comes to selling goods live, Bian Xiao still suggests that you choose a suitable live broadcast platform, because the platform is directly connected with the micro-mall, which can realize live broadcast sales quickly and conveniently, and it is also very convenient for customers to open the mall directly from the platform to shop.
2. Cooperate with online celebrities to bring live goods.
For many businesses, they don't have the time and energy to do live broadcast, or even the ability to do live broadcast. Even if you do live broadcast, it is not easy to improve the live broadcast effect, because it has just started and needs to do a lot of publicity and promotion work. If merchants choose to cooperate with online celebrities, they will soon realize the effect of live broadcast with goods.
Compared with their own products, online celebrities themselves have quite mature fan traffic and are very familiar with the operation. These advantages are enough for businesses to quickly achieve sales promotion. The cooperation cost of online celebrities is directly related to their influence and the number of fan resources. According to this index, businesses can give cooperation fees ranging from several hundred to tens of thousands of yuan. For example, if Li Jiaqi and Weiya want to cooperate with these anchors, the cost will naturally be high, but once they cooperate, the sales of the merchants will be high, or even out of stock.
3. Cooperate with third-party companies to realize agency operation.
Although we have all been exposed to live e-commerce and are optimistic about this new business form, most businesses can't figure out how to start. At this time, it will be more worry-free if you cooperate with a third-party company for surgery. For example, if a merchant intends to sell goods live, but his ability is not good, and he doesn't know how to find an anchor to cooperate, then the merchant can hand over the project to a third-party company, and the third-party company will sell and operate it on his behalf.
Over time, now that there are more agency companies, it is easier for enterprises to find agency operations. However, businesses should also do a good job in investigating third-party companies, and screen them from word of mouth and practical ability to avoid unpleasant cooperation in the future.
Extended data:
Six main points of live broadcast with goods
1, product search and pricing should be reasonable. For merchants, it is necessary to do a good job in pricing strategy and find products with sufficient profit margin in order to better market during live broadcast.
2. Anchor positioning should be accurate and vertical. It is often the anchor of grassroots origin, and there will be no sense of distance from fans.
3. Description of the scene. For example, when lipstick is broadcast live, it can be described in scenes to enhance consumers' product awareness.
4. Let consumers have the feeling of taking advantage of the business. In the live broadcast, not only rely on low prices, but also rely on games such as red envelopes, gifts, and snapping up, so that fans form the impulse to snap up, which takes up the feeling of doing business cheaply.
5. Abide by the platform rules. Different live broadcast platforms have different rules. In the live broadcast era of "a hundred schools of thought contend", we must abide by the rules of each platform.
6. High frequency update. Marketing should be sustainable, and high-frequency updates are more conducive to cultivating consumers' viewing habits.