Refer to the figure below for the file download method! ! ! Short video from the media personal brand e-commerce to create incubation planning content marketing program, new media personal brand operation IP management skills and methods Raiders to play dry goods teaching. In recent years, the word personal brand has been heated up, and many media giants are particularly keen to teach the public how to become slash youth and how to build personal brands. In their background, personal brands are controlled by the media. By building a personal brand, you can gather traffic and realize realization. But in fact, the international connotation of personal brand is much broader than that of self-media. It can be said that as long as you need to deal with people, whether you are working in an enterprise or a freelancer, you need to maintain your personal brand. So what is a personal brand? Simply put, what kind of impression do people have on you when they mention you? This is your personal brand. Next, I would like to share with you my understanding of personal brand. First, high-profile online celebrities are just a way to empower personal brands. At present, the number of users of a mobile Internet in China has reached 1 1 100 million, so it is increasingly difficult to obtain traffic now. In the next five years, the flow will be decentralized and become a kind of pan-flow. Traffic will no longer be a fish pond for several giants, but will be distributed to everyone. The traffic effect represented by network celebrities has begun to take shape. The so-called network celebrity is a form of personal brand empowerment. Online celebrities need packaging, just as anchor companies can train on assembly lines. Female anchors can repeatedly perform the same content, and then realize it through gifts, and some endorse products through their own values, and then realize it. Every online celebrity has the potential to become an IP, but once the face value is overdrawn, most of them will gradually decline. We can see many beautiful women doing live broadcasts. They all broadcast it for a while, and then they stopped broadcasting it. Because of this, personal brands are not necessarily, and most of them rely on the kernel. An attractive personal brand must be accumulated and polished for a long time, constantly innovating and creating value, which means it will become more and more valuable. Second, no matter who you are, you can build a personal brand. Personal brands can be classified according to different industries and different attributes. Most of what we are familiar with are all kinds of fashion, gourmet travel, beauty and skin care, photography, fitness, emotion and so on. , including other industries that can establish their own personal brands and realize them. We must realize that in the era of mobile phones, the world that people can pay attention to is getting smaller and smaller. Modern people are occupied by mobile phones every day, and the information is more and more rampant, which leads to the narrowing of the content channels for most people to obtain information every day. Everyone will gradually realize that professionalism is to find professional people and ask professional people to do professional things. The stronger your ability to provide value to everyone, the more you will gain. So there are two important criteria for who will become IP. Affect specific groups of people. You don't need to influence everyone, but you have to have a high influence on a specific group of people. At work, you become the object recognized by leaders, colleagues and subordinate customers. In interpersonal relationships, you become the object recognized by family, friends and classmates, and everyone will listen to your opinions and provide others with the value they want in social networks. Second, it has the ability of diversification and continuous innovation. The above four examples are all realized after the establishment of personal brand. Therefore, building a personal brand correctly can bring benefits to yourself. Products can be IP-based, and founders can also be IP-based. Piggy Page is a product IP performance. Why do we only remember this one? Because it has been IP-based and deeply rooted in people's hearts. When everyone mentions pigs and social people, most people will think that this is a manifestation of IP success.