Small Sheep will continue to natural, healthy quality, happy, *** enjoy the concept of promoting Chinese food culture, strong human health; efforts to grow into a world-class Chinese food brand, towards the creation of "a leading global catering and food service provider" strategic goal.
August 8, 1999, "Inner Mongolia Little Sheep Catering Chain Co., Ltd." predecessor "Little Sheep Hotel" - in Baotou City, Kun District, Wulan Road, No. 22, opened. Opened. It is such a small store that now has a seasoning base, two meat bases, a logistics and distribution center, an export agency, and a number of catering management areas both at home and abroad; 360 hotpot chain stores are located in all provinces, cities and districts across the country, as well as in overseas markets such as the United States, Japan, Canada, Indonesia and the United Arab Emirates, making it an international large-scale catering chain company. The hotpot shabu-shabu eating method has a long history in China, but the traditional hotpot shabu-shabu is dipped in small ingredients, and its ingredients are complicated, plus the fishy and stinky lamb is not accepted by southerners, so it has a certain regionality.
Small Sheep has innovated on the basis of traditional shabu-shabu by creating the "no-dip shabu-shabu" method: a soup base made from dozens of nourishing condiments. It replaces the cumbersome spices. It removes the fishy, stinky taste of lamb while retaining its flavor. This way of eating is more convenient and scientific than the traditional way of dipping lamb in small ingredients, which is suitable for the modern pursuit of healthy and fast food concepts. At the same time, "Little Sheep" special meat is selected from the natural and pollution-free Inner Mongolia grassland, and only the famous meat sheep breeds "Uzhumqin", "Sunit", "Uyghur", "Uyghur", "Uyghur", "Uyghur", "Uyghur", "Uyghur", "Uyghur", and "Uyghur" are used. "Urumqin sheep", "Sunit sheep", "Ulat beach sheep". Characterized by tender meat, not fishy and not nasty.
Strict quality assurance, unique features, fair and appropriate price, so that the "Little Sheep" in the beginning to win the recognition of consumers, good reputation among consumers. Due to the first store of Little Sheep operating well, two months later, the founder of the Qingshan District, Baotou City, Donghe District, and successfully opened two Little Sheep hot pot restaurant, business is also booming. This allowed the founder of Little Sheep to see the hope of chain development.
From April 2000, Little Sheep hot pot began to go out of Baotou City, and from then on began its chain development in the country.