Aiken's brand planning

Shanghai Aiken Brand Planning Co., Ltd. is a professional consulting organization dedicated to brand system construction, service system construction and corporate culture system construction. It was established in Shanghai by Taiwan Province Aiken ICON Strategy Group, which has the most characteristics and scale in Asia. Aiken brand is currently based in Shanghai and serves the whole country. Its main service areas are large group companies, tourism industry and financial industry.

after years of efforts, Aiken brand has always taken "building an integrated operation platform with professional ability and creative spirit" as its corporate vision, advocated optimizing strategic image for enterprises, creating brand benefits, inheriting cultural strength, winning a big future for enterprises with "effectiveness", accumulated a lot of rich experience in the industry, and gradually developed into a leading brand comprehensive service consultant in China. In 1985, ICON Aiken Magic Power Consulting Company was established in Taiwan Province.

in p>1994, the first case of ICON Aiken's forces entering the mainland of China ―― Ningbo Shanshan Group introduced CI project;

In p>1995, CI project was introduced for Shenzhen OCT Group, which made Aiken magic become attached to tourism enterprises.

In p>1996, CI project was introduced to windows of the world, and Aiken Magic cooperated with tourist attractions for the first time;

in p>1998, ICON's business headquarters in China was established.

In p>2112, the corporate culture project was introduced to shenzhen happy valley, and Aiken Magic cooperated with OCT Group again.

Aiken Shanghai Corporate Beauty Research Center was established in p>2113, which mainly provides theories and ideas for corporate beauty, and publishes systematic series of books, brand authorization, magic output, intellectual industry alliance and academic exchanges and cooperation with prestigious schools;

In p>2113, Dalian Shengya Marine World Year introduced the new image project of cultural CI;

Beijing Aiken United Consulting Co., Ltd. was established in p>2114, which is an international organization centered on theme planning.

In p>2114, Beijing Aquarium introduced the corporate culture development project;

Shenzhen Aiken Hongyang Consulting Management Co., Ltd. was established in p>2115;

Shanghai Aiken brand planning company was established in p>2118, and has successively served suzhou amusement land, Yancheng in Spring and Autumn, Changzhou Dinosaur Park, Sijiyue Hot Spring and other large-scale theme parks; Financial institutions such as Yinzhou Bank, Cixi Bank, Donghai Bank and Xiangyi Rongtong. Conventional service module

Cultural CI construction-clear ——MI business philosophy, differentiation of VI vision system, standardization of BI service planning

361 brand construction-brand resource combing and integration, Brand integration communication

corporate culture construction-corporate culture activities and training

service system construction-BI service standard system training

featured service module Tourism service brand: overall improvement of the competitiveness of tourism units

cultural upgrade-theme culture upgrade

brand integration marketing

service upgrade-service standard of scenic spots

Clarity

financial service brand: overall solution of financial brand

product upgrade-financial product integration

service upgrade-outlet service upgrade

image upgrade-brand image development

brand integration marketing

cultural upgrade-corporate culture shaping large groups

Shenzhen OCT Group, Shanshan Group, etc. Shenzhen Property Group, Guangdong Kelon Group, Hodo Group Co.,Ltd., Bohai Group, Bird Mobile Phone, Shuanglu Battery, Dahongying Cigarette, General Cigarette, Yinlu Food, Liuhe Group, Zotye Automobile, Ordos, Mona Group, Hangzhou Silk Group, etc. Window of the World in Tourism Industry, Happy Valley (Shenzhen), Happy Valley (Beijing), Hengfeng Hotel, Imperial Hot Springs, Dalian Shengya Ocean World, Beijing Aquarium, Harbin Polar Pavilion, suzhou amusement land, Dinosaur Garden, Spring and Autumn Paradise, Lianyungu Resort, Qingshuiwan Hot Springs, Four Seasons Yue Hot Springs and other financial industries, Zhejiang Rural Credit Union, Jilin Rural Credit Union, Tianjin Rural Cooperative Bank, and Jiangsu Xizhou Rural Commercial Bank. Xiaoshan Rural Cooperative Bank, Cixi Rural Cooperative Bank, Changchun Rural Commercial Bank, Shenzhen Minsheng Bank, First Venture Securities, Donghai Bank, Zhangjiagang Rural Commercial Bank, Hai 'an Cooperative Bank, Xiangyi Rongtong and other theme tourism categories

OCT Group Window of the World Brand Culture Project

OCT Group Happy Valley (Shenzhen/ Beijing) Corporate Brand Culture Project

Changzhou Spring and Autumn Yancheng Tourist Area Brand Culture Project

China Dinosaur Garden CIS Project

suzhou amusement land Corporate CIS Project

Shengya Ocean World Corporate Brand Strategy Planning, Corporate Culture Construction (listed companies)

Beijing Aquarium Corporate Brand Strategy Planning, Corporate culture construction

brand culture strategy of Shenzhen Royal Hot Springs

brand culture strategy of Zhejiang Wuyi Qingshuiwan

brand strategy of Lianyungu Hot Springs

brand strategy of suzhou amusement land Four Seasons Yue Hot Springs ...

financial CIS project of Cixi Rural Cooperative Bank