Advertising channels are now operated by new media platforms. Enterprises can choose different marketing platforms according to their own product characteristics and user portraits, and use the characteristics of different platforms and the inclination of content traffic to achieve the promotion effect of enterprise products.

1. Video platforms

(1) Live broadcast platforms: pepper, Yingke, live broadcast, etc. (2) Short video platforms: Tik Tok, Aauto Quicker, Microvision, etc. (3) Long video platforms: Youku, iQiyi, Tencent Video, etc. (4) Audio platforms: Himalayan FM, Litchi FM, Dragonfly FM, etc.

2. Social platforms

(1) WeChat platforms: WeChat WeChat official account, personal number, WeChat group, WeChat advertising resources, etc. (2) Weibo platform: enterprise official blog, Weibo advertising resources, etc.

3. Q&A platform

Zhihu, Wukong Q&A, Baidu Q&A, sogou Q&A, 361 Q&A, etc.

4. Self-media platform

(1) Self-media platform: headline number of today's headlines, Penguin number of Tencent, Sohu number of Sohu, and point number of a little information. Douban, Tianya Forum, etc.

As shown in the picture below, it is placed according to different crowd labels and conditions. Of course, the actual placement conditions are much stricter than this picture.