Haidilao is a hot pot restaurant, which was established in 1994. According to the information in the company bulletin, Haidilao's future business strategy is still to expand Zhang Zhilu, and to seek service and technical upgrading in the expansion. The specific strategies are: increasing restaurant density and expanding restaurant coverage, continuously improving dining experience, continuing to invest in innovation and new technology and seeking to acquire high-quality resources.

Haidilao is currently the national catering brand top1. Last year, its revenue was almost 21 billion, while the size of China's catering market was nearly 5 trillion, even if it was subdivided into hot pot brands, it was several hundred million, and Haidilao only occupied less than 5%. Therefore, there is still a lot of room for Haidilao in the future development.