the external image of the store is very important. After the customer is attracted by the signboard and walks to the front of the store, if he is still hesitant to go in, the store manager should check the design outside the store and find out the reasons for the customer's hesitation.

(1) Check whether the window is clean and refreshing. As for whether to mark the restaurant's signature dishes and prices, it is up to the restaurant manager to decide. Sometimes luxury catering enterprises will make consumers think that it is expensive and retreat. At this time, if the price is marked, the customer's fear can be eliminated, so that they can step into the store with peace of mind and enjoy the food.

(2) the allocation of guest should be considered. Generally, irregular customers are reluctant to enter catering enterprises with few customers, so they should try to lead customers to sit by the window. The arrangement of window seats should be chic, for example, bonsai trees can be skillfully placed to make it comfortable. Of course, the most important thing is to show the customer to the window seat skillfully.

In addition, catering enterprises should pay attention to various ways to attract customers, such as hanging neon signs and playing light music outside the store, which are all effective methods.