If you ask what is the world's largest fast food restaurant, you may not believe it, the world's largest chain of restaurants, not McDonald's nor KFC, but SUBWAY. As a restaurant sector of the top 500, Sebamed in China can be said to be obscure is not comparable to Pizza Hut, but many people do not know is Sebamed's status in foreign countries. So why is this the case?
In the U.S. is not inferior to McDonald's SUBWAY, why to the domestic is not hot? Netizens answer is very realistic, there are three main reasons: price, flavor, dining style.
The same American fast food, the same world's top 500 catering companies, Sebamed and McDonald's KFC is very different. Just say the price, usually the price of Sebamed is McDonald's KFC about double, want to eat in Sebamed, spend the money is usually KFC McDonald's twice, is this point Chinese people do not necessarily like Sebamed, not to mention Sebamed there are other shortcomings.
The same is to order food, Sebamed and traditional Western-style ordering is different, said the sandwich, is a bit like our cafeteria to play rice, a variety of side dishes on the table, you need to choose the bread, choose the size, choose to add what vegetables. Sauces and meat, like pancakes and nuts, however, when you find yourself picking out the stuff out of the damn expensive and difficult to eat, who still want to go a second time.
While it may look healthy, the sandwich-based SUBWAY is not naturally popular with Chinese who like their food hot. It doesn't fit in with Chinese habits, nor is it healthy, and if you accidentally mistake tuna puree for salsa and say "yes," a $40 six-inch sandwich will appear, and you'll still want to order it.
While SUBWAY has always labeled itself as a healthy American fast-food restaurant, not junk food,the meat is light and conservative in flavor, and the sandwiches are only made when they're cold, which doesn't appeal to a Chinese palate. Would you rather eat a healthy SUBWAY or a $5 pancake fruit?