The industries affected by the economic recession vary from country to country and from region to region.
For example, the economic recession in a region may affect its major industries more easily. However, the following industries are often the first to be affected by economic recession:
1. Real estate: During economic recession, the real estate market is usually hit because people can't afford housing prices. When the real estate market is adjusted, the sales volume of houses decreases, the investment scale decreases, the house price falls, and all kinds of real estate and building development projects are abandoned.
2. Finance: During the economic recession, banks and financial institutions may face risks. Due to the poor economic situation, people's demand for loans declines and users continue to grow, which greatly affects the source of bank profits.
3. Retail industry: During the economic recession, most people's purchasing power declined and their consumption expenditure decreased, which would have a great impact on the retail industry. For decades, the average consumer has been one of the key factors driving American economic growth. Their declining purchasing power means that the retail industry will have to reduce inventory and prices to attract consumers.
4. manufacturing: during the economic recession, manufacturing and industrial production were severely impacted, because people reduced the demand for groceries and other commodities. This has led to factory shutdowns and layoffs, which has an impact on the livelihood of manufacturing employees.
5. Service industry: During the economic recession, people usually reduce unnecessary expenses, such as travel and catering services. This will have an impact on the service industry, leading to a decline in business and layoffs.
generally speaking, the economic recession will have an impact on all aspects of the economy, hitting various industries, but the relevant solution is to take relief measures during the economic downturn, because the short-term banking system is saturated, which leads to measures to provide liquidity.
When the economy goes down, people are more inclined to purchase daily necessities with high cost performance around the community. The experience of epidemic control has also made many people develop the awareness and habit of hoarding goods, which has increased people's psychological dependence on convenience stores.
1. convenience grocery store. From daily necessities to vegetables and fruits, a complete range of convenience stores and grocery stores will become popular objects.
2. Discount store/second-hand store/second-hand goods trading platform. This is easy to understand. With the economic downturn, people's consumption concept will become "enough" and they will pursue low prices and practicality. The rise of second-hand business, on the one hand, people will want to fully realize the items that are no longer practical in their hands, rather than dispose of them at will as before; On the other hand, people are more willing to buy cost-effective things and stop comparing.
During the continuous economic downturn in Japan, second-hand shops in Japan became the most important supplier of second-hand goods in the world. During this period, the number of second-hand luxury stores in Japan has increased from 1,111 to tens of thousands. The rich not only sell their luxury goods, but also sell their mink coats, and even sell their expensive cars to pay off debts or exchange them for cash.
12 maintenance
During the economic recession, people will value their cash more, and reduce big purchases and big expenditures. These items will not be replaced as easily as before.
1. car maintenance. When the economy is in trouble, people will no longer change cars or buy new cars easily. Compared with paying thousands of loans every month to sell cars, people are more inclined to spend hundreds of dollars a month to maintain their cars and keep them in good condition.
2. Computer and mobile phone maintenance. When the economy is good, the replacement rate of computers and mobile phones is high, and young people will even chase a certain brand of model upgrade. When the economy goes down, people will not replace it easily, and more people will choose to maintain it if there is a problem.
3. mending clothes and shoes. During the economic downturn in Japan, the business of shoes and clothes repair shops was booming. Same reason as above.
4. DIY tools and materials store. The tight economy, the isolation of homes and the forced closure of shops under the epidemic will make people tend to repair and maintain household items by themselves, thus driving the sales of DIY tools and materials. At the same time, it will further develop the maintenance platform like Master Wan.
13 catering industry
under the influence of the epidemic, people are isolated at home, going out less, and a large number of restaurants are forced to close. But if the epidemic ends, restaurants will also attract a rebound in passenger flow.
today, we don't consider the isolation at home and the restrictions on going out caused by the epidemic. As far as the economic downturn is concerned, the following formats of the catering industry will perform better.
1. fast food restaurant. People will eat and drink less in large restaurants and prefer low-cost and affordable Chinese and Western fast food restaurants. Fast food restaurants and delicatessens, such as hamburgers, fried chicken, rice, noodles, noodles and braised pork, are less affected by the economic recession, and may also get some new traffic. At the same time, those cheap restaurants that are economical and can make the family enjoy the party experience and atmosphere will also be welcomed. The epidemic has made people more aware of the importance of getting together with family and friends.
2. bistro. During the economic recession, people need to ease their anxiety about life and give themselves a temporary escape. Alcohol is definitely the first choice for self-anesthesia. People may no longer drink high-priced wine at will, but liquor, beer and red wine with high cost performance will become people's favorite object. Many cheap pubs will become people's choice to release dopamine in difficult times. Alcohol, cigarettes, gambling, escort services, there is a special name called "sin" (sin) industry abroad. When the economy goes down, these industries will flourish, and people will indulge and anesthetize themselves and seek temporary happiness.
3. Bakery. Bread, snacks ... these are the foods that people can give themselves in difficult times. People will use these inexpensive foods that can decorate their lives to add a touch of happiness to their lives and those of their families.
14 health care
With the economic recession and the slow pace of life, people will draw their attention back to themselves and their families from the outside world. Coupled with the experience of the epidemic, health has become the primary concern of people.
1. New offline gym. People's emphasis on health and fitness will naturally benefit offline gymnasiums, and those new gymnasiums, gymnasiums and yoga gymnasiums that can break through the management ills of traditional offline gymnasiums (opacity, emphasis on sales, light service, low repurchase and frequent running) will be more popular;
2. Online fitness platform and online fitness live broadcast. Affected by the economic downturn and epidemic situation, more and more people began to choose home fitness. It directly promoted the further development of online fitness platform, such as Keep, and a phenomenal mode of fitness live broadcast such as Liu Genghong appeared. Because the commercial facilities of Tik Tok platform are already perfect, this model can form a closed-loop business by live broadcast with goods. Home fitness will drive the sales of home fitness equipment. And together with other fitness methods, promote the sales around fitness, such as fitness equipment and fitness meals.
3. Hospital clinic. No matter how the economy declines, medical care is one of the least affected areas. However, due to the particularity of this field, there are not many opportunities left for ordinary entrepreneurs. Physical examination centers and private clinics are one of the directions that can be considered.
15
One of the consequences of the economic recession in the United States is the rise of unemployment rate. This also means that job hunting will become more involuted, which will make people pay more attention to self-image, whether men or women. There is a so-called lipstick effect in economics. In the economic crisis of 2118, the sales of cosmetics such as lipstick and mask in the American market increased, and the hairdressing and massage industries also developed well. Later, people used the "lipstick effect" to describe it. Whenever the economy is depressed, people's consumption will turn to buying cheap luxury goods to bring them more psychological comfort.
1. cosmetics. Affordable cosmetics will be favored by people during the economic downturn. In the context of the 2118 world economic crisis, L 'Oré al's sales increased by 5.3% in the first half of the year.
2. Beauty salon. In the economic crisis, people are more eager to improve their competitiveness in the workplace by improving their image.
16 child care
Economic difficulties will increase the chances of parents going out to work at the same time, which will lead to an increase in the demand for child care. At the same time, there is no way to reduce the supplies for infants and young children, so it will be less affected by the economy.
1. Baby products. "Earn the money for milk powder anyway" is the spoken language of countless migrant workers, and it also illustrates the rigid demand for maternal and infant products such as diapers, diapers, infant mattresses, bottles and milk powder.
2. Kindergarten. The economic downturn may make the original model of "one person working and one person taking care of the children full-time" a choice for a few people. Parents have to go out to work at the same time. Pratt & Whitney-type nurseries and kindergartens that can provide effective care services will become the choice of more parents living in cities during the economic recession.
17 Pet-related
Social alienation in modern society makes pets an important partner for people to accompany themselves and get psychological comfort. The economic recession will aggravate this phenomenon. Today, a pet's status in a family is equal to that of family members.
1. pet store. Pets, pet facilities, equipment and food will continue to develop during the economic recession.
2. Pet hospital. The health of pets is as important as the health of family members, and people will not be stingy with their investment in pet medical care.
18 entertainment industry
With the economic recession, entertainment will flourish. During the Great Depression in the United States, the film industry soared, and everyone went to the movies with nothing to do. There are also video halls, billiards rooms and chess rooms everywhere in the 1991s. When the three northeastern provinces are in recession, unemployed men are playing video games, and unemployed women are watching soap operas.
1. Cinema, TV and video entertainment platform. These low-cost entertainment content will not be affected by the economic recession, on the contrary, it will benefit. People can easily find their own happiness through these low consumption. Therefore, there are still many opportunities for content entrepreneurship on today's platforms such as Jikuai and bilibili.
2. Animation and games. Japan's animation industry developed during the so-called lost 31 years and economic downturn in Japan. Content+periphery has become one of the pillar industries in Japan. The epidemic situation has been repeated for several times, and the isolated office at home has become dependent on various online technologies. The game industry is sure to skyrocket. Many game consoles that were not used at home before were taken out and started over. Japan's Nintendo game "Animal Forest: New Horizon" sold 5 million copies during the epidemic in March 2121.
19 education industry
Education has always been the best industry in people's mouth against the economic cycle, until the introduction of the double reduction policy, which uprooted the largest subdivision of K12 discipline training in the education industry, and incidentally affected non-discipline training. Coupled with the impact of the epidemic, education as an industry has been greatly reduced. Under the severe economic recession, will the education industry gradually reopen?
1. Vocational and skill training. When the economy is bad, people tend to learn more skills to enhance their competitiveness and increase their career possibilities.
2. Online learning. Because of the epidemic situation, time and other factors, as well as the maturity of online technology, people tend to enrich themselves and enhance their workplace competitiveness by learning more courses online.
11 The medical care industry
Aging and declining birthrate are almost inevitable. Whether the economy is good or bad, the medical pension industry is a potential industry in all countries, especially in East Asian countries with low fertility rate.
in the 31 years of Japan's economic downturn, industries related to Japan's aging have flourished, and the health care industry has risen in an all-round way.
because of family culture, consumption habits and other reasons, our country's medical pension industry is not friendly to entrepreneurs, and there is still a long way to go.
11 investment, wealth management and finance
When people's income drops sharply, they will be more cautious about the use of cash deposits in their hands, and there will be more demand for investment consultants and financial consultants.
There may also be more debt collection companies and financial companies specializing in the recovery and restructuring of non-performing assets.
12 intermediary market
With the economic recession, people's purchases of bulk commodities such as real estate and automobiles have decreased. If there is demand, it may turn to the rental market more. At the same time, enterprises tend to use freelancers or temporary workers to fill vacancies. Then there will be an intermediary demand.
1. Overall package sales of houses. 2. Talent docking platform for freelancers and temporary workers.
3. Rental of houses and cars.
13 All 2B businesses that can help enterprises save money
When the economy is improving, the focus of 2B business is how to help enterprises explore the market and make money; With the economic downturn, enterprises are more concerned about how to save money better. All businesses that can help enterprises save and save money will regain the market.
14 Digitalization, virtual economy
Digitalization of enterprises, online office learning, virtual reality, games (and the so-called meta-universe) and other fields will find their own better development space during the economic recession.
15 short video live broadcast with goods
Content e-commerce based on Jikuai has become a new e-commerce ecosystem, which is different from traditional e-commerce and live e-commerce based on traditional e-commerce. They attract users through content, influence users' decisions, and then recommend and sell goods through tag matching. The existence of super-new infrastructure such as Aauto Quicker in Tik Tok has lowered the threshold of starting a business as a whole, and provided more possibilities for all kinds of entrepreneurs in the economic recession.
16 Express Freight and Logistics
The jobs of truck drivers, courier brothers and logistics companies are still guaranteed during the economic recession. During the economic recession, the logistics and transportation needed for the transfer of production materials and finished products are still needed.
With the economic recession, people tend to stay at home, and business such as ordering food and group buying will be more needed. Not only ordering food in restaurants; The errands of convenience stores and grocery stores will be brought up, including contactless distribution.
17 public utilities
Electric power, tap water, garbage disposal, funeral homes, pharmaceutical companies, etc., all of which continue to develop in the economic recession. These are related to employment, but most of them have little to do with individual entrepreneurs.
explanation
1. Because the causes and circumstances of each economic recession are different, many industries cannot be generalized. This economic recession is closely related to the epidemic, and some industries will be affected by it in a double way.
2. For entrepreneurs with different resources and abilities, these anti-recession fields mean different levels of entrepreneurial opportunities, and some fields are monopolized by the state, so it is difficult to enter or there are no general entrepreneurial opportunities. 3. In the handling of the list, some industries will overlap with each other. The reason why two overlapping industries or fields are singled out is because the overlapping part is not enough to cover the two industries.