how does illustration apply to outdoor advertising design?

first, bus advertisements

I believe that we are no strangers to commercial illustrations on buses. The application of commercial illustrations in bus advertisements can easily lead to new popular concepts, and the promotion of products and services also plays a very important role. Because of the strong mobility of the bus itself, many people come into contact with it every day, which greatly improves the information reception rate of bus advertisements. Modern bus advertisements use advanced digital portraits, car body painting and other high-tech skills, which greatly improve the communication effect and visual quality.

ii. Poster advertising

Posters are widely used in advertising design, generally scattered in various public places, and generally convey visual information by combining graphics and words. Most posters take commercial illustrations as the visual center, and their expressions are flexible and diverse, paying attention to the use of design ideas and methods, which can produce a close communication with people and is an advertising method with mass affinity. Illustration uses the method of pattern expression, based on the principle of unity of aesthetics and usefulness, to make lines and shapes clear and lively.

Third, street sign advertisements

Street sign advertisements include roof advertisements and wall advertisements on both sides of urban main roads, which are generally set in lots with large traffic, convenient transportation and wide horizons. Excellent street sign commercial illustrations have strong visual attraction, which can attract people instantly and implement different strategies according to different customers' advertising ideas, so that people can obtain accurate advertising information. The visual language they use is often commercial illustrations with flat or cartoon colors.

About how illustrations are applied to outdoor advertising design, Global Ivy Xiaobian will share it with you for the time being today. If you are interested in website design, page layout and image processing, I hope this article can help you with your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn. Do you like whispers, the new funny advertisement of McDonald's? What attracts you?

whispers, the new funny advertisement of McDonald's, really makes people laugh. It can only be said that the creative brain of this new advertisement is wide open and attracts everyone.

This time, the illustration style of the new advertisement review designed by McDonald's is very fresh and very healing.

Because human beings are actually a kind of visual animals, sometimes when we buy something, we must find it beautiful, easy to use and interesting. To a certain extent, it will be more attractive to the public.

Besides, this kind of constant temperature packaging bag introduced by McDonald's is really liked by whoever uses it. In fact, McDonald's has always attached great importance to the design of the packaging bag of the product, and every different product will use different packaging.

I think the most attractive thing about this creative advertisement of McDonald's is that it gives people a fresh, unique and very creative feeling, and I can't get tired of watching it.

And the new McDonald's advertisement is really poetic and imaginative, and the colors used in it are also very healing.

I think McDonald's advertisements are humorous. Even if we don't have to look at the logo of this brand, people can recognize the brand in one second.

McDonald's advertisements have no words, but they can accurately convey the charm of advertisements to customers.

creative advertisements are the same, and interesting advertisements are one in a million.

This time, the new funny advertisement of McDonald's was really liked by whispers, and

it was unexpectedly clever and interesting.

From tractors to neon lights, from dune mounds to tall buildings, there seems to be nothing that McDonald's advertisements can't do. Creativity, public relations, strategy and execution are four key points. In today's advertising homogenization, trendy creativity, comprehensive public relations, precise strategy and strong execution determine the height and angle of brand marketing. The innovative concept of McDonald's is also worth learning and learning from.

in the catering industry, McDonald's has always had the title of "marketing genius". From a series of creative advertisements in the early morning to the marketing strategies formulated according to different markets in recent years, we all appreciate the marketing charm of Big M. The high value of illustration trend advertisement is mainly manifested in three aspects:

visualization, intuition and interest. The high value of illustration trend advertisement is mainly manifested in three aspects: vividness, intuition and interest. As an important visual communication form of modern design, illustration shows the beauty of advertisement with its intuitive image, true sense of life and beautiful appeal.