1, you need to have your own products and product advantages. These words are said together, because products alone are not enough. Tea shops on the street also sell eggs, but no one makes tea shops franchisees. So, you have to have a product advantage. From the entrepreneur's point of view, why do people choose to join your brand? It is very important that you have one or more products that can be widely accepted by consumers, that is, "main products". This product is not only of good quality, but also sells well. Selling well means making profits, and franchisees will be happy to cooperate with you.

2. You need an enterprise team. Doing catering business and doing company are not the same thing, and businesses must distinguish the relationship between them. When you are a restaurant, you just manage a small shop. Once you embark on the road of attracting investment, you are doing business. In order to make the enterprise grow up, you need a professional team to package, promote and sell products, and so on.

You need to set up a company. It seems difficult to set up a company, but for many powerful restaurants, it is only a natural thing. Even if you don't want to set up a company, someone will come to you. Only the company can continuously expand the thickness, depth and breadth of products, and once the company is established, your small restaurant will have more competitive brands, logo, trademarks and so on. These intangible things will become valuable benefits for franchisees.