Lead: In recent years, franchise chain has become a hot project of social investment. Among them, some unscrupulous merchants and scammers use geographical differences and investors' mentality of "leaning against big trees to enjoy the cool" to commit fraud. To identify these scams that may lead to the loss of your investment, you need to distinguish them from the following common scams. 1. Exaggerate its own chain scale with false advertisements. 2. Borrow a brand to lay eggs, collect the joining fee with a modest brand, and provide raw materials and supporting materials to make money. Completely ignore the image of your own brand. Play is to get enough ideas from people in the state; Finally, leave the mess behind and run away. 3. Direct marketing was changed to franchise chain, which was originally its own direct marketing brand. However, regardless of its own strength, the income from joining envy quickly turned itself into a joining center, which was completely unable to cope with the management needs and a large number of problems of franchisees. The talent shortage of champions makes franchisees get nothing but a brand, so they have to resign themselves to fate. 4. In the face of huge competition, franchisees ignore the interests of franchisees, greatly reduce the franchise fees and engage in vicious competition, resulting in the loss of franchisees' interests. Some franchisees are insatiable, and a city allows catering businesses to expand without restraint, resulting in franchisees quickly falling into losses. In addition to malicious deception, the most headache for franchisees is the short-sighted behavior of bad allies. In order to avoid investment risks, garment franchisees need to know more information and analyze it.