The following points will bring new opportunities to the old restaurant people, but also means that can not follow the trend of the times of the restaurant brand or store will go to extinction.
1. ecological trend is becoming apparent, diversification
In recent years, catering upstream and downstream enterprises to adjust the focus on a single area of the development of ideas, towards the direction of diversification, China's food and beverage industry shows an ecological trend. Unicorn-type ecological group appeared one after another, horizontal to the development of multi-brand, vertical with strong industry chain integration capabilities.
2. Digital transformation, refined operation
After the epidemic era, digital growth will become an important barrier to competition between catering enterprises and other brands. On the consumer side, the impact of the epidemic has led to changes in consumer attitudes, habits and behaviors, and more and more companies are relying on digital tools and means to provide online and offline multi-scene integration of products and services; on the industrial side, the pioneering brands that are brave enough to explore are constructing a new consumer-centered mode of reach, interaction, service and fulfillment, guiding the channels, partners, and terminals to **** the same to sort out a new business The new business model will enhance the efficiency and user experience of the whole process.
In any industry, digitalization is the general trend, the future of the catering industry will enter the digital high-speed development stage, catering stores in the optimization of dishes, to ensure the quality of the basis, but also to study how to get close to the industry trends, such as the establishment of their own self-media window, to create a jitterbug number, WeChat public number, WeChat group to bring closer to consumers; at the same time, in the store service, from the consumer ordering to dining to checkout, can be accessed to the intelligent system, so that the consumer experience is more convenient.
The above directions are small things in the operation of catering stores, individual caterers are bound to be eliminated by the industry if they are always confined to their own limited knowledge.