First, brand creation, maintenance and promotion.
1, brand display, promotion, maintenance and selection, brand creation;
2. Enterprise trademark design, registration, filing and management;
3, all kinds of trademark application materials sorting, writing and reporting work;
4. Brand planning and implementation (including the selection of various cooperative advertising companies, the collection and refinement of design materials, creative communication, analysis and production control, price negotiation, etc.). ).
5. Planning, publishing and promotion of enterprise periodicals.
Second, the maintenance and promotion of media promotion and public relations.
1, responsible for media publicity, including the writing and release of news articles, the planning and implementation of press conferences and large-scale media promotion activities;
2. Establish and maintain media public relations resources, establish good media cooperation relations with national TV media, financial media, industry/professional media and online media, and build corporate professional image and further enhance corporate brand awareness through soft news propaganda, hard advertising propaganda, public relations marketing of events and other forms of communication.
3. The overall planning and implementation of media publicity, including the selection of various media, the collection and refining of news materials, communication, analysis and control, price negotiation, etc.
Third, market planning and activity promotion
1. Evaluate, select, organize, plan and take the lead in the preparation, implementation, follow-up reports and publicity of relevant exhibitions, expositions, forums, new product launches and new product itineraries according to the phased requirements of industry and enterprise development;
2. According to the company's marketing needs, cooperate with marketing and business related departments to design and produce a series of marketing materials of the company, including company image album, advertisement, corporate image feature film, media report compilation, etc.
3. Responsible for the construction and maintenance of the company's website; E-commerce and network promotion, product series manuals;
4. Responsible for the reception and support of * * * officials and major customers, taking photos, designing and making welcome cards and banners, and updating and maintaining the contents of the company's display screen;
5. Responsible for the collection, collation and analysis of market conventions and competitors, including the collection, design and release of daily information and weekly briefings of the company;
6. Be responsible for the overall planning and implementation of marketing activities.
Fourth, brand communication.
1, responsible for providing corporate image propaganda films, advertising propaganda films, corporate image albums, websites, newspapers, magazines, standardized commentary PPT, radio stations and organizing various conferences, activities, seminars, media communication and other brand output overall guidance and services for the company's strategic partners;
5. Planning, manuscript writing, etc.
1. Assist the development project department to write various schemes and written application materials;
2. Assist other departments to prepare plans and materials (books).
Overall planning, planning and implementation of enterprise culture construction with intransitive verbs
1, the overall planning, planning and supervision of corporate culture construction;
2. Be responsible for editing, reviewing and issuing internal publications of the company;
3. Responsible for the construction and maintenance of the factory culture publicity column and internal department publicity channels;
4. Responsible for the planning and implementation of the company's annual commendation summary meeting and literary evening.
By the way, you may be more concerned about the planned future salary. The general annual salary of a good planner is 200,000-300,000, and the annual salary of a planning director or enterprise strategic consultant is 300,000-500,000.
Question 2: Who has planned in Wanda Company? What do you do on weekdays? I have a friend who is planning in Wanda Shopping Mall. Wanda Shopping Mall does a lot of activity planning in two aspects. On the one hand, it plans its own activities, such as National Day and anniversary celebration. On the other hand, it is planning activities for some businesses, which is the planning work in Wanda Shopping Mall. On the other hand, planning these activities is very detailed, that is, all aspects of materials and process details must be arranged, that is, there are many trivial things. However, I heard that Wanda's year-end bonus at the end of the year is at least three months' double salary, and the better the assessment results, the more you can get four or five months' double salary or more. (The above is based on the information obtained when chatting with friends who work in Wanda, for reference only! )
Question 3: How to contact the friends of Shijiazhuang Wanda Planning Department? Please give me some guidance! 5 points, then you go directly to Wanda's sales office and treat them well.
Question 4: Which is better to work in wanda plaza, the Planning Department or the Operation Department? Which is more promising? The planning department should work in the background, and the working environment will be relatively simple. What the operation department should consider is how to operate and manage the shopping mall, trivial, and dealing with all kinds of people. See if your personality is extroverted or introverted. Go to the planning department if you are introverted, and go to the operation department if you like to communicate with people.
Question 5: Go to wanda plaza tomorrow to interview the customer service assistant of the marketing planning department! Solve! ! Urgent! ! ! ! ! ! ! ! ! ! 36 frequently asked questions in a 20-minute interview can be searched online, and basically all interview questions are within this range. The mode of self-introduction can be: introduce my name, then say that I want to introduce myself from three aspects, then introduce my work experience, study experience and hobbies in three paragraphs, and finally sum up: I think my work experience and study experience can make me qualified for this job, so let's try it today. Introduce yourself in two minutes. Rehearse in front of the mirror. I wish you success, don't take it too seriously, the chances of success will be much greater.
Question 6: What departments are there in a shopping mall like wanda plaza? What does each department do? Operation department, engineering department. . . . .
Question 7: What is the classic topic of Dalian Wanda interview? Please introduce yourself about your work motivation and personal wishes. When were you born? Which university did you graduate from? Please talk about your views on the company. Why do you want to work? Do you think it is not easy for you to find a job now? How did you apply for our company? Please tell us what you think of our company. You can work in a big company. What do you think of our small business? Why do you want to work in our company? If the company hires you, which department do you want to work in most? Would you like to work abroad? Are you willing to travel frequently? How can I believe that you are the best person for this position? If I could give you any job you wanted, what would you choose? Why haven't you found a job yet? How much do you know about our company? What's your impression of this company? Can you talk about the motivation for choosing this job? Your home is out of town, and the company has no accommodation. what do you think? We don't limit the fixed position. What do you think you are best suited to do? What kind of work do you want to do? Why do you want to apply for our company? What did you do in your previous internship company? Interview Frequently Asked Questions 100 Interview Classic Questions Why did you choose to apply for our company? What do you want to do in the company? Why did you jump ship? Excuse me, what kind of work view do you have? Can you accept overtime? What do you think is the most important thing in this job? Interests, studies, advantages and disadvantages: What are you most interested in now? What pastime do you like in your spare time? What efforts have you made in self-regulation? How do the courses you studied at school help the job you applied for? What are your hobbies or qualifications? How is your academic performance? Please talk about your shortcomings and advantages. What do you think is your greatest weakness? What is your greatest achievement? Can you tell me your successes and failures in your previous job? How does your good friend describe you? Your academic performance in college is not flattering. How do you explain it? What do you think are your strengths? Work experience, work attitude What social practice experience do you have? Why did you choose your current school and major? Do you prefer to work independently or as a team? Please talk about your work experience related to this job. If you come to our company, what do you think of your position? How long do you want to work in this company? What do you think of this company (or this job)? Why did you leave your previous company? How do you view yourself as a recent college graduate with insufficient work experience? How to treat your lack of work experience? You have no marketing experience, do you? Ability. Are you in love? How to treat college students falling in love? Are you qualified for the position you are applying for? You passed the interview, now we sign the contract. I'm afraid you can't find a better company than us at your present level. There are ten candidates for the interview. How do you prove that you are the best? I heard that you are very proficient in XX. Why don't you tell me your opinion? If you are hired, can you come to work immediately? You saved my daughter, and we will give priority to your employment. There are vegetables in the kitchen. Can you cook some good dishes for me? What do you think of mistakes in your work? Our company plans not to recruit female students this year. You have three minutes to show yourself and interest me, so stay. The guests want you to dance with them. What if you don't want to dance? Who do you like to work with? How do you evaluate the job market for college students? What kind of boss do you like? Sometimes you need to do some chores to pour tea and water. Do you object? If another company hired you at the same time, how would you choose? What do you think of marketing and management? Do you think it's better to be strict with employees or loose? It seems that you are not suitable for working in our company? How is your computer ability? How is your foreign language level? Can you tell me something about your social activity ability? What are your plans for the future? Why haven't you worked for so long? Why should I hire you? Why change jobs? Talk about the problems you encountered in your past life and how to solve them. Do you like your school? How is your teacher? If you could have a book, which one would you choose? Your task is completed, but your partner is not. What would you do? Other questions: Why don't you work immediately after graduation? What are your main considerations in choosing a job? Do you think this job is overqualified or overqualified? > & gt
Question 8: Will Wanda Department Store (wanda plaza) review its graduation certificate online? Experience it for yourself! Few enterprises check the authenticity of graduation certificates, but the personnel departments of large enterprises are experienced, and once problems are found, they are very serious.
Question 9: Is it better to be a project assistant (expansion/investment promotion) or a planning assistant? Online emergency guidance! Thanks are almost the same, depending on what kind of job you are suitable for, but the level of project assistant is easier to determine, the salary is easier to quantify, and of course it will be higher.
Question 10: What do the business management department, investment promotion department and planning department of large shopping malls do? Which is better? Development benefits, work fun? Business management department, business management in all shopping malls is born by stepmother!
China Merchants Department and China Merchants Department are tired when they start a business. This department is the easiest, lying down and taking money!
Planning department, planners, men are beasts and women are cows!
It's clear, right?