Honey sales are also the key to beekeeping, after all, hard work can be rewarded, which can be the driving force for continued efforts. I think selling honey can be divided into three aspects:
First, maintain old customers, after all, years of trust will have a high repurchase rate. On the premise of ensuring quality, improve service. For example, designing packages and delivering them to your door. You can also send some gifts for your regular customers to help promote. After all, trust still has a foundation. This is for the local market.
Second, make good use of online sales such as WeChat, Taobao and JD.COM. Now is the era of online shopping and WeChat business. Only by adapting to market changes can we gain something in the market. After pushing your honey online, it will target the national market and even the world market. What needs to be emphasized here is brand awareness. In the local area, you can mainly promote local honey and produce honey at home. The requirements after being pushed to the network are higher. Apply for a trademark, set up a fixed beehive, and provide after-sales service.
The third is to make good use of self-media for publicity. Recording and showing your own beekeeping process will be the best publicity.
Mastering honey, no matter what kind of sales you are engaged in, mastering the characteristics and uses of your own products is the basic skill. Not familiar, but proficient. The difference between the two is that familiarity with the product is only an impression. When you meet a customer, you can make up a few words. Mastery means that you can recite your products and blurt them out. No matter how the customer asks, or how difficult it is, you should be able to answer the questions and deal with them freely. This is a specialty. Being unprofessional also means that you are not qualified.
Legal basis:
People's Republic of China (PRC) Food Safety Law
Article 35 The State practices a licensing system for food production and marketing. Engaged in food production, food sales, catering services, shall obtain a license according to law. However, sales of edible agricultural products and sales only in prepackaged foods do not require permission. Only selling prepackaged foods shall be reported to the food safety supervision and administration department of the local people's government at or above the county level for the record.
The food safety supervision and administration department of the local people's government at or above the county level shall, in accordance with the provisions of the Administrative Licensing Law of People's Republic of China (PRC), examine the relevant materials required by the provisions of Items 1 to 4 of Paragraph 1 of Article 33 of this Law, and conduct on-site inspection of the applicant's production and business premises when necessary; To meet the prescribed conditions, grant permission; If it does not meet the prescribed conditions, it shall not be permitted and the reasons shall be explained in writing.