Hollywood is a restaurant brand that combines desserts, bread and coffee. According to the business model, Holliday has both franchises and directly-managed stores. Franchise refers to individuals or enterprises to open stores in accordance with the standards required by the headquarters, and pay the franchise fee and comply with the management system of the headquarters. Directly operated stores, on the other hand, are operated under the direct control of the headquarters, and all matters of the stores are planned and decided by the headquarters, and the profits of the stores are also attributed to the company. These two business models exist in the Goodwill brand to meet different entrepreneurs and market demand.