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What is the essence of design?
The essence of design is to show the connotation of products through appropriate external modeling and color, which is full but not exaggerated, true but not false.

Design, a Chinese word, refers to the process of expressing an idea through reasonable planning, careful planning and various ways. The most basic and main creative activity for human beings to transform the world, create civilization and create material and spiritual wealth through labor is creation. Design is the pre-planning of creative activities, and the planning technology and process of any creative activities can be understood as design.

Design features:

First, the speed of design. It is in the fast pace of modern life that logo design should be clear and concise.

Second, the accuracy of the design. In other words, the design company's works reflect the accuracy of the content, and the logo design must reflect the nature and characteristics of the company, group, trading company and commodity.

Third, the amount of information designed. Design needs to reflect the breadth and depth of content.