Tisch
According to the requirements of the Academic Affairs Office of the College, our students majoring in marketing take two forms: centralized internship and decentralized internship. Decentralized internship students contact their own internship units, centralized internship units are contacted by departments, and centralized internship units are guided by professional teachers. I chose my own internship, that is, I contacted my work unit myself. Engaged in work, sales and marketing related to their major.
When I first came into contact with this job, I was full of confidence, but later I slowly found out that I was defeated by reality again and again. With the aura of college students majoring in marketing, I looked down on some people with low academic qualifications at first. However, salespeople live by their performance. When their performance soars all the way and they are still standing still, it is really shameful. College students bring not honor but shame, so I will never say that I went to college again. I also know some opinions about college students from outside. I just love, play games and spend my youth with my parents' money every day. So now there is a saying: those with high academic qualifications and strong ability are fighting in groups, and those with low academic qualifications are bosses. It's a bit exaggerated, but it makes sense. People with high academic qualifications are imprisoned because of too much knowledge, and sometimes they don't even understand basic common sense. Lack of adventurous spirit and innovative consciousness.
The duty of a salesperson is to sell his products to others and collect money from others for his own use. Every time, we should consciously take the initiative to contact customers, win over relationships, and then promote products. That is, take the initiative to attack, cast a wide net and focus on training. During my internship, I was deeply touched by several things.
During my internship, I often kept in touch with a high school friend. This man belongs to a man with ideals, but he is always arrogant. After graduating from junior college, I found a job with a professional counterpart and resigned because I disliked the low salary. I thought I would find a job in this field and a job in telemarketing, because I didn't have any performance for a month. I didn't feel as rich as I thought, because I couldn't stand the pressure and resigned. At this time, I heard that he made money by car beauty and even became an apprentice. I can't help sighing that he studied in college for nothing. I think it's time to settle down this time, and he himself vowed to make some achievements. As a result, I felt so tired that I quit in a few days. I seem to be working in Shenzhen now, and I don't know how long I can last.
This reminds me of what I learned in college. What have we got? Why are some employers unwilling to recruit college students? Is it just because of the salary? I think universities should learn at least one way of thinking, which is different from other people's way of thinking, because all the people we contact have received higher education. However, some people have a sense of superiority, not that they are confident, but that they always feel that they are swift horses but have no appreciation of Bole, so they frequently jump ship and finally complain about the unfairness of this society.
The second thing is also about classmates. In fact, before my internship, I knew that money was hard to come by. Especially after my internship, I realized that money was earned by myself, and if you want to spend it, you have to spend it on the cutting edge. While I was practicing, another classmate's behavior and ideas made me think a lot. He earns more than 0/000 a month/kloc, but he wants to buy a laptop for driving test. It is said that buying a computer is convenient for future work, and taking a driver's license is also for future work. But as far as I know, if he buys a computer, he will probably use it as a game machine. When I was working outside, I saw many people running for their families and careers. However, after this internship, we are no longer students, so we should bear some responsibilities and obligations accordingly, and we can no longer have the idea that one person is full and the whole family is not hungry.
In the past, the money earned from work-study programs during holidays can be used as pocket money, but the money earned after internship has to be planned for the future. Whether getting married or starting a business, you can't do without money. In America, after the age of eighteen, you are independent and your parents are no longer bound. We can't be like western countries, but at least our parents can't bear this burden after graduating from college! If our family is well-off, we can splurge, but family circumstances are generally unnecessary. Our consumption should be realistic, and we should learn to make money and manage money soon after graduation.
In the process of internship, it is actually a process of learning to be a man. To be a low-key person, people who are better than themselves will do a lot. Although being a man is very important, professional knowledge is also indispensable. Every day is the same, but it's all the same. Some people are growing, others are dying. After a long time, if you don't have a goal, you will fall into a boring whirlpool. Every time I encourage myself: today is the youngest day in our lives, and there is no reason why we can't live a wonderful and fulfilling life.
The harvest of internship mainly includes the following aspects. First, by directly participating in the operation process of the enterprise, I learned practical knowledge, further deepened my understanding of theoretical knowledge, improved my knowledge in both theory and practice, and successfully completed the practical task of undergraduate teaching. Second, I have improved my practical working ability and accumulated some valuable practical experience for employment and future work. Third, the internship unit has been recognized by the leaders and promoted employment. Fourthly, I have accumulated a lot of materials and materials for my graduation thesis design.
At the same time, it also made me understand a lot of life principles and social reality. In today's society, ability is not the most important. First of all, we should have a foothold in society, a strong interpersonal circle, abundant funds and good projects, and finally our personal ability. Learn not to be discouraged when you are frustrated and not to get carried away when you are proud. In marketing, losers always make excuses, and winners always find ways. When doing sales, mentality is far more important than ability. A positive and optimistic attitude, a confident attitude, an inclusive attitude and a normal attitude can all help you to succeed.
The internship made me deeply understand that it is very important to lay a good foundation, because basic knowledge is the premise of work. There is a certain distance between practical work and book knowledge, so we need to learn constantly at work. Even if the work you do after graduation corresponds to your major, you will still encounter many new knowledge that is not in your professional knowledge. Therefore, if you want to be competent, you must study while working, and gain more new knowledge through continuous learning. To have the spirit of struggle, the road of life has ups and downs, just like sports competitions, there are joys and sorrows. To stand the test, we need constant struggle. Schools should strengthen teaching reform. Adjust the curriculum according to social needs.
During the internship, I learned that the society needs a large number of marketing talents at present, but it is difficult for our students to find suitable positions. The objective performance is that enterprises generally recruit people with several years of work experience. In fact, what enterprises really need is talents, which is reflected here: fresh graduates are not talents. We can't change the recruitment conditions, we can only make ourselves talents. How students become talents is an urgent problem facing our education. First of all, we should study the connotation of marketing talents, and then adjust the training objectives, curriculum, teaching objectives, teaching plans, students' knowledge and quality requirements. We should strengthen employment guidance and attach importance to the employment rate, which is an important foundation for the survival of the college. However, the employment rate cannot be perfunctory. Just casually recommending a job, such as entering a factory as an assembly line, only makes the employment rate of the school go up, but it means wasting time for students.
extreme
I am a xx-level marketing major in our college. I came to xx Beer Group Company, graduated as an intern and became an internship marketing salesman. After passing the training, I entered Henan Jinxing Beer Sales Company. So I was sent to Taikang sales branch in eastern Henan. I started as a sales reporter and an intern salesman at the grass-roots level, and it has been three months now.
During this time, I learned a lot of marketing knowledge that books can't learn, which made me more mature and strong; During my internship, I encountered difficulties in my work, so I couldn't sleep at night to find a solution, because I always believed that methods were always more difficult than difficulties. In the specific market, I have been rejected and ridiculed countless times, how many times I cried alone in the middle of the night, and how many times I have decided to pack up and leave; But the next day I threw myself into my new job early, because I always believe that life lies in persistence, and I can accept failure, but I refuse to give up!
In this way, a month and two months passed, and I persisted; Now I have become sophisticated and mature. I work actively and am good at finding problems and solving them in time. Many times praised by the manager in charge and the vice president. In the specific market, I can handle the relationship with customers, and at the same time maintain the customer relationship with the terminal, so that I can feel the fun brought by marketing!
First of all, I want to introduce the basic situation of my market. My Taikang market is a model of deep layout in eastern Henan. It is a township agency system that combines large customers and small customers. In addition to several big customers in the county, each township has set up a first-class dealer, which is completely intensive by the market.
Secondly, I am very lucky to participate in the 20xx beer war and feel the beer marketing. Our main competitors in the regional market are Wei Xue beer in circulation, Snowflake beer in catering channels, and of course, other brands of beer, such as Tsingtao beer and Yanjing beer.
March is the most intense time for beer competition, because everyone is grabbing the market; We Venus also organized large-scale distribution activities, such as promoting a new generation of wheat and beer owned by Venus, which quickly occupied the dominant market and won the initiative!
At the moment of seizing the market and distributing goods in the circulation field, as the main product of the head office, Venus' new generation promotion policy is 10 with 2 plus 1. 8 liters of soybean oil, displayed for two months, 27 yuan/box; Wei Xue 20 with 3, 28 yuan/box; Snowflake 10 with 2, 28 yuan/box; The competition is fierce. Every terminal store in the county is a battleground for military strategists, and all manufacturers are grabbing it. It is really a war without smoke!
The competition in the catering field is more intense. Everyone is buying a shop. You pay 3000, I pay 5000. After the contest, Venus bought out most hotels, but it also paid a heavy price, spending nearly 2 million to buy stores!
Today, my internship is over. In these three months, I have made a lot of efforts and gained fruitful results. Because of my outstanding performance during this period, I have become a formal salesperson of the group company, enjoying the overall planning of the country and generous salary.
Finally, I would like to thank my alma mater, XXX School, for training me all the time, all the teachers in the marketing department for imparting my marketing knowledge, and all the teachers who have educated me! Students are here to pay tribute to you, you have worked hard! Thank Duan and Tang who hired me at the beginning, and thank Mr. Tang, Minister of Marketing, for his guidance and education on my marketing knowledge again!
Tisso
Through this marketing internship, I learned a lot that was not in the textbook. Although I am very tired, I really appreciate that the school can give students such practical training opportunities, especially accounting majors. After all, accounting is an experienced meal, and more accounting can make practice perfect.
I. Job responsibilities
Yipai Clothing Co., Ltd. is a powerful clothing enterprise in China. The empire was founded by Ms. You on 20 12. At present, more than 800 clothing chain stores have been opened in more than 20 provinces and cities across the country. In addition to the fashion collections created by more than 65,438+00 internal designers, plus purchasing staff and clappers, Empire also sells its own brand accessories and clothing pigments. Empire will always serve you with the tenet of "low price, fashion and quality together".
Since the simulation practice, I have assumed the responsibilities of marketing director, mainly to reply to the orders of dealers, sign contracts, and summarize the goods sold in the next season. Also responsible for various competitions, such as CIS, advertising creative competition, etc. , and these related competitions. This is the responsibility of the marketing director of our company, which may be different from other companies.
However, speaking of the actual situation, if you are in the company, you need to help others. If someone is not working, you will take his/her place. So in the past two months, in addition to the core work of accounting, logistics, procurement and other work have been experienced, but only a few times.
Later, after the rotation system, I changed from marketing director to logistics director. This change has brought me into contact with more peripheral organizations, such as handling goods transportation procedures in third-party logistics and goods export procedures in customs.
Second, the internship plan
As far as our manufacturers are concerned, our projects are relatively uncomplicated, mainly because the difference between buying and selling is the main profit. On the comprehensive simulation practice platform, we 18 manufacturers face only 8 dealers, which makes us have to try our best to get orders. The second is to control procurement costs and logistics costs. Although these are not very effective, they cannot be ignored. The compass of fate sometimes plays tricks on us, making this simulation more interesting, and there will be some games every few days. For example, CIS competition, marketing creative competition and so on.
Third, the internship content
In fact, the basic process is very simple, but it is not a problem to study it carefully. Briefly talk about the basic operation. Negotiate the order with the distributor, and agree on the price and quantity of the goods, and then reply to get the order, and then the distributor will come and sign the contract. Then we will deliver our goods to each other through third-party logistics, and then we can send invoices and outbound orders to channel providers. If the goods are from abroad, we need to declare the goods and go through the corresponding export declaration procedures. After customs clearance, you should go to the tax bureau for tax refund and go to the bank for entry. Because the finance director and the finance director are busy, I am responsible for filling out the check and paying in the bank, and then I will directly hand over the receipt of the check to the finance department for safekeeping and bookkeeping. After completing the response work, negotiate with the channel dealers for the next quarter's orders, and then tell our production supervisor, purchasing supervisor, logistics supervisor and financial supervisor about our next quarter's needs, so as to make the corresponding budget.
And my work after the marketing director: in addition to the above work, I have to formulate the sales volume of each quarter and predict the demand of the whole market. Then after each quarter, we have to calculate the inventory of each quarter, and according to these data, we can link them quarter by quarter. However, in the first quarter, I didn't know much about the whole market and the requirements of the whole rules, so after discussing and re-understanding the book with CEO, I further deepened the simulation rules of the whole market. This is what I learned extra. I think I should help the finance department share the work, let alone share it. I should learn other knowledge besides the market.
In this way, the basic process of a quarter is completed, and the basic things that everyone should do every day are also described. This is the basic content of internship.
On Thursday morning of the third week, a meeting of marketing executives was held. Don't say it's the discussion of the marketing director. I think this is more like a complaint meeting. Many people directly talk about the disadvantages brought by the simulation market, saying that the simulation market is insufficient, flawed, monopolized by manufacturers and does not follow the rules. I think we should not only see the shortcomings, but also the benefits brought by the simulation market. After all, the commuting system is stipulated by many companies outside. This requires us to go to work on time and be punctual. I think punctuality is the basic principle of being a man. They complained about unfair competition among manufacturers. Is the outside world fair? The market is inherently competitive and there is no fairness. However, some marketing directors have put forward their own development plans and shared their experiences. Simulation does have many shortcomings and limitations, but simulation practice does give us a place to learn.
Fourth, the existing problems and improvement measures
This problem has internal and external troubles.
First of all, internal problems. When I first started working, because everyone didn't know the complete process, time was always delayed, and many jobs couldn't keep up with the progress. Then I don't know where the agency is. Now I find that many books are not well kept. Every job in the book has a place, and there are many reference data in the book. These are all places worth learning.