I. Concept
Graphicdesign, also known as visual communication design, takes "vision" as a way of communication and expression, and creates and combines symbols, pictures and words in various ways, thus making a visual expression to convey ideas or information. Graphic designers may use professional skills, such as typesetting, visual arts, page layout and computer software, to achieve the purpose of creative planning. Graphic design can usually refer to the process of making (designing) and the final finished work.
Second, common applications.
Common uses of graphic design include logos (trademarks and brands), publications (magazines, newspapers and books), print advertisements, posters, billboards, graphic elements of websites, logos and product packaging. For example, product packaging may include trademarks or other works of art, arranged texts and pure design elements, such as images, shapes, sizes and colors with uniform styles. Combination is one of the most important features of graphic design, especially when the product uses pre-existing materials or multiple elements.
Three, graphic design occupation category
1, professional aspect
(1) From high to low: creative director, assistant director, production designer, guidance assistant, designer and production.
(2) Post-film, post-photo processing, web art, game art, etc.
(3) There are graphic designers in FMCG, durable goods and catering industries.
(4) Graphic designers of advertising companies: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design, VI design, etc.
2. Other aspects, such as commerce and administration, are the same as other industries.
Fourth, other suggestions.
1. Basic skills of graphic design:
(1) Theoretical basis: Understand three major components: plane component, color component and three-dimensional component.
(2) painting foundation: sketch and watercolor, which do not require proficiency, can draw sketches that can be seen in the past.
(3) Software foundation: PHOTOSHOP, ILLUSTRATOR and CORELDRAW software must be mastered.