In my opinion, the reason why the online celebrity brand is so popular in modern China tea shop is mainly because it is an online celebrity brand and a new brand. Network celebrity brand is not easy to call, and we dare not call it without a certain support group. In view of this, the opening of Shenzhen Hyundai China Tea Shop makes the explosion reasonable. After all, drinking milk tea from Changsha in Shenzhen, many young people in Shenzhen will follow the trend.
In addition, it is beyond the strength of brands and online celebrities, but the milk tea in this store is really delicious. Good drink means good drink, so expensive, of course it's true. It can be said that the price is? Accustomed to it? Yes, the price is because of the good quality, but the taste is in place! The number of people is as high as 40,000, which has also caused some netizens to question whether it is a kind of visual merchandising, that is, inviting actors to mix in and create a hot scene. In this regard, I can only say that this kind of thing is not easy to draw conclusions.
In fact, we will find that the public will have herd mentality in eating and drinking.
What is conformity psychology? When there are people waiting in line at a store, people will instinctively think that the store is delicious or delicious. On the other hand, even if the same store and the same boss only open on different streets, if there is no queue, the business of another store will not be good. In other words, sometimes people don't know what a thing really looks like, but just follow the crowd.