Since becoming CEO of Tiktok, Kevin Meyer has faced one trouble after another. At the end of June, Tik Tok was banned in India. In July, US President Donald Trump and several White House officials threatened to ban Tik Tok in the United States. In August, Trump signed two executive orders in succession, prohibiting American individuals and enterprises from trading with ByteDance from September 20th, and requiring ByteDance to divest or sell Tik Tok's American business before 1 15.
On August 27th, the Financial Times reported that Kevin Meyer, CEO of Tik Tok, had resigned from ByteDance. Kevin Meyer's withdrawal may be due to the promotion of Tik Tok's sale plan to meet the requirements of the US government's administrative order as soon as possible, which is different from the company's founder Zhang Yiming's desire to maintain Tik Tok's global business integrity.
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Tik Tok is uncertain in the United States.
It is understood that after Kevin Meyer's resignation, Vanessa pappas, general manager of Tik Tok American Company, will temporarily take over as the global head of Tik Tok and continue to lead the Tik Tok American team.
Facing domestic troubles and foreign invasion, Tik Tok's future in the United States is still full of uncertainty. According to Trump's previous statement and two executive orders, before September of 15, Tik Tok's American business may face a ban if it cannot sign a sales agreement with American companies; After September 20, individuals and entities under the jurisdiction of the United States shall not conduct any transactions with ByteDance and its subsidiaries; After165438+1October 15, ByteDance must complete the delivery of the US business in Tik Tok. These three key dates determine Tik Tok's future life and death.
Xiaoxiang morning herald —— Why did Kevin Meyer, global CEO of Tik Tok, leave ByteDance?