Recently, some netizens pointed out that the food in many restaurants is quite good, but they haven't eaten it several times. Later, they went and found that they had closed down. A restaurant with good taste should exist for a long time. How can its life span be so short? He thinks this situation is very strange. Why is this happening? In this regard, we believe that it was easier to survive by opening restaurants in the past, but now it is more and more difficult to survive by opening restaurants.
first, the threshold of restaurants is not high, and the homogenization competition is fierce. Most people choose the catering industry when they want to start a business, because the profit of the catering industry is high and the threshold is particularly low. In addition, the catering industry is relatively simple, and only chefs and waiters are needed. As many people start their own businesses and squeeze into the catering industry, you will find that there are several restaurants with similar scales and varieties near your hotel. However, there are too many people who eat every day nearby. If there are more hotels, some guests will be diverted, and the turnover will naturally decline.
The restaurant tastes ok, but why did it close down?
At the same time, netizens who do restaurants report that vicious competition among restaurants is fierce. For example, I bought a bowl of beef from Lamian Noodles for 15 yuan, and others sold it for 15 yuan, but I brought a poached egg. My family's beer is 5 yuan a bottle, and the other family sells 3 yuan a bottle, so guests will naturally be diverted. Although it tastes better than other families, other families are really cheap. In fact, this kind of foot-holding is considered as vicious competition. In the end, it can't stand it, and it will definitely go bankrupt.
Second, the increase in vegetable prices is limited, but various costs remain high, and finally the boss can only go out of business, which is unprofitable. Costs are mainly divided into three categories: first, the cost of rent. Now at least tens of thousands or even tens of thousands of shops with good personal flow are needed, and the rent is increasing year by year. The restaurant is not so good now, and it basically works for the landlord. Second, labor costs have risen, and now the wages of waiters and chefs have to rise. If they are low, they can't find the right person. Third, the price of purchasing ingredients is too high, the kitchen is poorly managed and wasted. These are the reasons why the cost is too high and the restaurant can't be opened.
Thirdly, we often see news reports about food safety and hygiene, and people pay more and more attention to health awareness. Now customers not only ask you to cook well, but also let others eat with peace of mind, so that there will be repeat customers. As long as there is a little cleanliness, no one else will come. In addition, affected by the epidemic, more and more people choose to cook in their own homes (there are cooking teaching videos online), and people who really can't cook have also developed the habit of ordering takeout. Therefore, fewer and fewer guests eat in restaurants, and the catering industry is getting more and more depressed.
The restaurant tastes ok, but why did it close down? Fourthly, some restaurants have closed down for their own reasons. It may be the boss's personal reasons. For example, opening a shop is a partnership between several bosses, which causes conflicts between shareholders and uneven distribution of benefits. Other restaurants are short of funds, and restaurant operators have not considered how to spend the off-season. If the restaurant wants to operate successfully, it must be well-tasted and not short of funds. The reserve fund should be kept for at least half a year, otherwise the restaurant will close down due to insufficient liquidity.