Current location - Recipe Complete Network - Catering industry - Off-season marketing activities of western restaurants
Off-season marketing activities of western restaurants
All catering industries will have their own off-season. For example, February-April is often the off-season for big hotels and Chinese food. Lantern Festival and Valentine's Day alone make February the peak season for western food.

In addition to setting targeted themes, taking some marketing activities such as discounts and discounts, we should also understand what customers really want in the off-season and actively communicate with customers.

Secondly, the off-season gives the catering industry enough time to improve its management system, service quality and restaurant environment.

In fact, the off-season of catering is nothing more than a necessary stage of the market value curve. Few catering enterprises are full all year round, except breakfast/tea restaurant opened at home, which almost conforms to this curve; In the off-season, pay more attention to the inner experience and the improvement of all the working effects of the restaurant, and the natural turnover will be improved.