1,1-draw merchants only have a cash withdrawal rate of 6 ‰ of Alipay when they settle in Tik Tok for group purchase, and there is no commission fee other than that. The account period of group purchase activities is T+1 days after the user writes off, and it will be settled into Alipay account. Group buying can be configured for a specific store. Merchants need to claim Tik Tok stores through enterprise numbers, and after claiming, different stores can be associated with related group buying. 2. Grasping the dividend period of the platform, Tik Tok group buying is a new local life business developed by the platform. It is very friendly to new businesses. There will be many special bonuses and policy support for businesses now. At the same time, there is a huge gap in various industries, and the competition faced by businesses is small. The earlier they enter the market, the more advantages they have. Therefore, it is very important to grasp the bonus period of Tik Tok platform, actively settle in Tik Tok for group purchase, and enjoy the platform benefits and easing policies during the bonus period. After all, there is no such store after this village. 3, channel exposure, wide source of traffic? After entering Tik Tok Enterprise, merchants can not only promote their products with the help of Tik Tok platform, but also display their products in watermelon videos, headlines, volcano videos and other channels simultaneously. What's important is that products in small shops in Tik Tok can be inserted into articles published by headline numbers at any time for exposure, and the traffic potential is immeasurable. 4. Direct payment Tik Tok group purchase avoids the flow rate caused by jumping, and greatly promotes the transformation of merchant content promotion. Due to the epidemic, the real economy shows a trend of collective decline in economic level, and the real economy is sluggish! Especially for the traditional offline real economy, such as catering industry and service industry. It is suggested that merchants must scientifically combine the two popular ways of planting grass in the cloud shop and planting grass in the field to operate synchronously, which can save costs and get a lot of traffic.