Before you know it, the new year is coming, and looking back on this year's work process, there should be a lot of joy and growth. The following is a "6 general articles for the year-end work summary of the marketing department" carefully compiled by me for you, for reference only, you are welcome to read this article.

First of all, after this year's running-in and development, the marketing department has gradually matured its marketing work and expanded its own market. The hotel will be comprehensively promoted to the tourism market, improve the popularity of the hotel, and strive to create economic benefits for the hotel to the greatest extent.

First, the focus of the marketing department

according to the beginning of the work of the implementation of each item, 20xx marketing department focus on the marketing of individual business and conferences, due to the geographical location of the hotel, the occupancy rate of individual guests is low, the annual marketing department of individual occupancy rate, we increase the marketing of business guests, visit important companies to sign business agreements, and at the same time according to the different seasons to develop different marketing programs, Targeted visits, such as the tourist season, we will pick up the better travel agencies serious return visit and, from October to October most of the motorcycle meetings were held, and we contacted the dealers in a timely manner. Pave the way for the overall marketing volume of the hotel during the peak season. Usually, when sorting out customer files, we will classify regular return visits, and at the same time continue to develop new customers, and sign xx agreements by the end of the year.

In 20xx, I went to the hotel as the manager of the marketing department, and in 20xx, 10 hotels were officially listed in XX, which provided the marketing department with external publicity chips, and also raised the overall level of our hotel to a higher level, which is conducive to the marketing work of the hotel. With the rapid development of the Internet, the promotion of the Internet not only improves the popularity of the hotel, but also improves the overall occupancy rate of the hotel through the network company.

At the same time, in this year, we have received XX and other motorcycle companies, XX and so on more than 30 large, medium and small meetings, for the reception of each meeting, all departments can seriously cooperate with the marketing department, successfully completed the reception of the meeting, the guests affirmed our work. Here, I would like to express my sincere gratitude to the leaders and employees of various departments for their support to the work of our marketing department.

Second, the internal management

of the

hotel has its own website, the marketing department is responsible for the maintenance of the website and the update of the content of the web page, through the network to expand the influence, and timely and accurate hotel dynamics, news release, so that people understand the hotel, at the same time we put forward a new hotel website construction program, which has laid the foundation for the development of the hotel website in the future.

3. Deficiencies

1. External marketing needs to be strengthened, and now we have relatively few individual customers; Lack of timely understanding of meeting information Sometimes the reception work is not careful enough, not enough attention is paid to some details, and the issues are not considered comprehensively. Sometimes, due to the lack of timely communication, the information is not accurate enough; It has affected the overall marketing and reception of the hotel, and the work in the future should be careful and meticulous, try to avoid it, and be able to communicate in a timely manner, so as to reduce work errors.

Fourth, the 20xx work plan

1, the main work of the marketing department to improve the occupancy rate of individual guests on the basis of increasing the marketing work of the conference and tourism team, although the location of the hotel is not very ideal, but we have other advantages, because large conferences can enjoy the environment of solitude The tourism team provides it with reasonable prices and excellent service is the most important. At the same time, the guests who book rooms through the network can not be ignored, and strive for a new increase in the occupancy rate of the network this year, change the existing way of working, increase the group of our business individual customers, improve the quality of customers, and deepen the understanding of customers about our hotel, so we must strengthen the overall marketing force of the marketing department, improve the marketing level, in order to ensure a certain occupancy rate and efficiency of the hotel, the price of the room should also be accompanied by the market, according to the characteristics of the off, flat and peak season, and different source markets, To develop more flexible price countermeasures, first of all, the market research of the same grade hotels in Harbin City, accurately grasp the information and dynamics of the tourism market, as well as the occupancy rate of other hotels to analyze the competitive situation, provide accurate reference data for the hotel, adjust the hotel marketing countermeasures, and put forward the implementation plan of the hotel price policy. Adapt to the needs of market competition. At the same time, according to the tourism market off-peak season to make the corresponding marketing plan, put forward their own promotion plan to strengthen contact and communication with old customers, while establishing new customers, accumulation of meeting information in the off-season of tourism, strengthen the marketing of catering, do a good job of hospitality, to ensure the quality of service. The website of the hotel should be redesigned, and the web page with the characteristics of the hotel should be used. At the same time, the marketing department should update and maintain the webpage in a timely and accurate manner, so that guests can understand the hotel through the network.

Finally, I believe that under the correct leadership of the general manager and the full assistance of all departments, the work of the marketing department this year can reach a new level.

Chapter 2: Marketing Department Year-end Work Summary Fan Wen General

Busy and fulfilling 20xx years have passed, looking back on the past, I deeply feel its extraordinary, 20xx is a year of rapid development of the company, in the history of the company's development has written a strong stroke, following the pace of rapid development of the company, all the staff of the marketing center work together, close cooperation, unity and hard work, pragmatic and enterprising, under the correct guidance of the company's leaders, closely around the beginning of the year's goals, Conscientiously implement the requirements of the board of directors of the company, based on team building, centered on enterprise development, and aimed at improving economic benefits, and successfully and exceededly completed the company's various tasks this year. This year's work is summarized as follows:

1.

Marketing

Department Marketing Department is a newly established department of the company this year, from scratch, and has achieved some good results so far, which is inseparable from the strong support of the leadership. From the first consulting company to formulate the workflow of the marketing department, build the composition framework and work division of the marketing department, to work independently and in an orderly manner with the company's business. Now we have set up a marketing department, basically complete the reserve and training of marketing talents, we are planning to introduce marketing personnel and team management methods, our goal is to create a high-quality marketing team, build a wolf team, to create a well-known brand of "Boyuan", improve the sustainable core competitiveness of enterprises. In this year, we have organized the company's marketing analysis meeting for many times, and carried out a unified management of the company's marketing information, the project was implemented to the specific implementers and responsible persons, and a relatively complete marketing information and customer management system was established. By the end of 20xx, the company has negotiated more than xx projects, currently mastered xx information resources, has signed xx contract projects, the contract amount of xx billion yuan, the settlement amount of xx billion yuan, compared with last year's xx billion yuan contract amount increased by 70 percent, and the company's goals and tasks have been successfully completed. In addition, we also attach great importance to the cooperation with other departments, and actively cooperate with the financial department to collect money, so far, the recovery of funds from the signed contracts this year is all carried out normally. Some of the projects currently under negotiation have been agreed upon, and even better results are expected next year.

Second, the work of the Liaison Department

The

scope and characteristics of the work of the Liaison Department determine that it is the center of many contradictions, coupled with the surge in the volume of our company's business, so the comrades of the Liaison Department have been under tremendous pressure this year, often overloaded, but with the strong support of the company's leaders, we have made some personnel adjustments, clarified their respective division of labor, and done a lot of ideological work for the employees. In this year's work, the External Relations Department has run smoothly and significantly improved its work efficiency: as of the end of 20xx year, xx projects have been successfully transmitted, xx projects have been reported to have started construction, 3 projects have been reported and not approved, 1 project has been changed, one household and one table have sorted out and filled in the information and completed the power transmission ***xx households, the drawings have been changed xx projects, and one household and one meter have been processed for xx households, and xx projects have been reported and installed with the project, and 5 and 2 temporary shutdowns have been handled for planned power outage procedures. Organize and produce and report xx sets of as-built materials. The achievements of the External Relations Department are mainly due to the support of the leaders and the efforts of the employees who work overtime day and night, and I believe that the External Relations Department will reach a new level in its future work.

3. Problems 1

. The pace of the construction of the marketing team is too small, which cannot meet the target requirements of the company's large marketing, and restricts the realization of the company's development strategy;

2. The marketing knowledge and professional level of the marketing department personnel have not yet reached the due standard, and more comprehensive, solid and in-depth learning is needed.

Fourth, the 20xx work plan

I will conscientiously implement the spirit of the company's marketing work, focus on the construction of "one strong and three excellent" modern company strategic objectives, focus on the construction and management of the marketing team, strengthen the concept of big marketing, big market, big service, pay close attention to the implementation of various specific work measures, build an efficient, multi-functional, talented marketing team, to ensure that the 20xx annual work objectives and tasks are fully and exceeded.

Looking back on 20xx years, it is a meaningful, valuable, and rewarding year, looking forward to 20xx years, I believe that the company will reach a new level under the correct leadership of the board of directors and the full cooperation of various departments, and the marketing department will complete new tasks, meet new challenges, and contribute to a better tomorrow for Boyuan!

Chapter 3: Year-end work summary of the marketing department In

20xx, under the guidance of the company, the marketing department carried out the construction of the pharmaceutical retail terminal network in the xx market, the consolidation of the wholesale units at the district level, the distribution of new varieties and the market launch and promotion of some of the company's total distribution. In the past year, the achievements and existing problems of the marketing department's annual work have been briefly summarized, and some views on the next step of the marketing department's work have been put forward.

All in all, three sentences: the achievements cannot be ignored, the problem needs to be solved urgently, and the suggestions are for reference only.

First, the achievements of "five ones" can not be ignored

1, spread out, build and consolidate a wholesale enterprise necessary terminal marketing network

　Through in-depth investigation and exchanges, we have carried out A, B, and C classification management of these retail terminals according to the scale and strength of these end customers, financial reputation, variety structure, and store size, of which Class A includes XX including "XX"; There are xx families in category B; Class C xx home. Among these xx end customers, we have directly or indirectly established a payment business relationship with xx; The end-customer control is xx%.

These end customers we have provide a solid marketing network guarantee for increasing the market share and distribution rate of our products and quickly occupying the key market of Wuhan, which is what the company's online customers - pharmaceutical suppliers value.

2. Cultivate and establish a relatively stable terminal direct sales team that is familiar with the business operation process At

present, the marketing department has 18 business personnel, and they have entered the company for the shortest time of 5 months. For these 18 business personnel, our office has been divided into three levels according to business objects and priorities, and is divided into three levels: terminal salesman, regional supervisor and area manager, and the division of labor and cooperation between each level not only highlights the focus of business work, but also prevents gaps and loopholes in the market.

Although their work is tedious and hard, this marketing team has a firm idea of due diligence for Company A and wholehearted service for end customers. They are the new force in the operation of the xx market, and they are the personnel guarantee for the producers to start the xxotc market.

3. Establish a set of systematic business management systems and methods

On the basis of summarizing last year's work, coupled with the exploration of this year, we have initially established a set of management methods suitable for the wholesaler's terminal direct sales team and business, and the measures are in trial operation.

First of all, the "Management of People" "Marketing Department Business Personnel Assessment Measures" was introduced, which made clear specifications for the work priorities and objects of business personnel at different levels; Specific requirements have also been made for each specific work content.

Secondly, the introduction of the "management" of the "marketing department business management measures", the measures in the marketing department on the basis of positioning, further on the receiving, delivery, return, distribution, gift distribution, business development of the basic ideas have been refined, so that "everything has requirements, everything has standards."

Third, a mechanism of "summarizing problems and improving oneself" has been formed. Report to the department every morning and evening, hold a regular meeting every Saturday afternoon, find out the problems in the work in a timely manner, adjust the marketing strategy, respect the opinions of business personnel, and take market demand as the guide, which greatly improves work efficiency.

4. Ensure the market share of a series of varieties in the terminal market in Wuhan

At present, the marketing department operates 22 manufacturers such as Sichuan Taiji, Zhuhai Federation, Chunzhengtang, Hebei Huawei, Shanxi Xiabao, etc., and more than 30 specifications such as Qumei, Shushifen, Yuye Qinghuo Tablets, Pediatric Qinglung, and Zhenju Antihypertensive Tablets. For these varieties, we have formulated corresponding sales policies according to their profit gaps and the size of the manufacturer's support; Such as cash, consignment sales, personnel key promotions, etc. Through the active and hard work of marketing personnel, the counter rate of these varieties in the terminal is between 60~95%, which ensures that consumers can buy the products distributed by our company in the general terminal, and eliminates the phenomenon that the product sales time is affected by the terminal is out of stock, and meets the requirements of the distribution rate of the majority of manufacturers.

5. It has created a sales and profit that provides financial guarantee for the normal operation of the department.

In 20xx, Wuhan Office achieved sales of 10,000 yuan through the market development of new products; The profit amount is y million yuan. Timely and adequate funding was provided for the normal operation of the entire Office and the 12 surrounding offices.

Therefore, the marketing department is building and mastering the terminal marketing network