A good WeChat public account name is the best image spokesman for your company, because the first thing users see when they open WeChat is the name and avatar of your public account. So how can you get a good name for your WeChat public account? According to the author's practical experience, a good name should meet the following three characteristics.
(1) can quickly spread
One of the biggest features of the Internet is the spread. In the traditional business to spend 10 years to achieve the effect of dissemination, perhaps the use of the Internet can be done in as little as 1 hour. Every day there are many people through the Internet quickly become famous, as long as your product name is good to remember, is the best spread.
For example, an English public account can have the following names: American English, Learn English, Beijing English, 24 English, Daily English, Big Number English, City English, English Speaking Selection, Dashi English, Irving English, Zhixing English, International English, Pacific English. With so many English public account names, which one is the easiest to spread? Let's analyze them now. For public account names to spread quickly, they must first be catchy and familiar to users, and they can appeal to potential customers about the value of the product. Based on these points, we target the following two public account names for the English category:
Learn English well: the most common phrase teachers and family members say when they are in school is "learn English well". There is no need to worry about customers not being able to remember this name because it has been said countless times. In addition, the WeChat public account name is catchy and appeals to the value of the product to potential customers.
American English: Everyone wants to be fluent in American English when they go to college, and American English is taught on TV and radio because it's the best English in people's minds, so there's no worry that users won't be able to remember this name. In addition, the name of the WeChat public account is also catchy and speaks to potential customers about the value of the product.
If a product's name has been y imprinted in our brain when we are very young, when this name becomes a product's name, it is natural to think of this product's brand when talking about brands in a certain industry. Because the name of this brand, from childhood to adulthood has been repeated in our minds countless times (maybe a hundred thousand times, maybe a million times, or even more).
To tap the value behind the product name, we need to first figure out who is our target customer, and then analyze the target customer's deeper demand for the product. For example: why do people buy cars, is because they want to be able to travel faster to save time, so fast is the target customer's deep demand, BMW's most important feature is to run fast, only then can be called BMW, so when people want to buy a car, the first reaction is to buy a "BMW car". Mercedes-Benz also meets the target customer's first demand, fast driving speed. When people think of buying a car, the first thing that comes to mind is to buy a Mercedes-Benz BMW, and that's the reason why.
There are many product names that fulfill the first need of the customer, such as Piu Rou, Want Want Snow Cake, Nongfu Shanquan, Mengniu Milk, etc. These product names fulfill the first need of the target customer. The public account name, in order to meet the customer's demand for the product, must first study the target customer's first demand or deep needs.
In summary, the name of a good public account should abide by the principle of communication: it is catchy to read, it should make the user feel familiar with the feeling, and it appeals to the potential customers about the value of the product.
(2) Target Keyword Principle
WeChat has a search function inside, which allows potential customers to find the WeChat public account they are interested in through keywords. So if you want your public account to be found by customers in the vast sea of WeChat public accounts, make sure you bring your product's target keywords when you take the name of your WeChat public account.
For example, if you have a WeChat account for English education, you should always include the target keyword "English", so that customers who want to learn English can find the WeChat account by searching for it.
(3) Add a local name
Please note that if your business is only for local customers, you need to add a local name, such as Beijing English training, Shanghai English training, which will help you get accurate target customers.
Based on the above analysis, we have come to the conclusion that the composition of the public account name is: brand name target keywords local name (depending on the specific circumstances, if you are doing local customers, you must add the name of the local region to get accurate target customers). For example: New Oriental (brand) American English geographical name = Beijing New Oriental American English.
The public account name must pay special attention: once the WeChat public account name is determined, it can never be changed; in addition, the public account name can be repeated.
2. Tips for setting up a WeChat public ID
What's an ID? It's a number that proves your identity, just like the resident ID card we use. For example, if you go to a hotel and need to register with an ID card, you just need to enter your ID card number into the server used for registration. Take a memorable public account ID, you can quickly get more attention. According to the author's long-term practical experience, setting a good WeChat public ID should follow the following principles.
(1) It should match the brand of the enterprise
The ID of the WeChat public account must match the name of the public account taken by the enterprise, only in this way can it be remembered by the users. There are many examples, for example: the United Nations WeChat public account ID set to lianheguo, Entrepreneur magazine WeChat public account ID set to chuangyejia, Pai Dai WeChat public account ID set to paidaiwang, "CCTV dialog" WeChat public account ID set to cctv-duihua, Lee Kai-Fu WeChat public account ID set to kaifu, CCTV Dialogue, CCTV-Duihua, Li Kaifu WeChat public account ID set to kaifu, Li Kaifu WeChat public account ID set to kaifu. ID set to kaifu, "Business Review" magazine WeChat public account ID set to shangyepinglun. these ID account settings are consistent with their own brand. So as a business, when registering for a public account, be sure to think it through and never just register.
(2) memorable and searchable
Taking a memorable public account ID is like choosing a good cell phone number. A memorable cell phone number, when you tell your friend, even if he fails to record it in his cell phone at that time, he can remember it later and deposit it in his cell phone in time. Similarly, when a customer inadvertently discovers your public account, if your WeChat public account ID is very memorable, he will be able to remember it right away, and can quickly find and pay attention to your public account through the search function of the public account.
(3) Short
WeChat public account ID can not be set too long, because too long ID will increase the difficulty of customers to remember and search, the more difficult the customer to give up the higher the chance of losing the attention of potential target customers. So the enterprise's WeChat public account ID must be short if it can be short. The general public account personalized ID needs to be set to more than 6 digits, by the pure English or English plus a combination of digital composition, but do not be too long.
For example, the CCTV financial news public account ID (micro-signal) for cctvyscj, CCTV news public account ID for cctvnewscenter, the Voice of China public account ID for zgzs001, the Nanfang Daily public account ID for NF_Daily, all of these public account IDs are legitimate.
(4) Designing a professional ID avatar or logo
After we set up the public account ID, we can generate a WeChat QR code for the ID. The avatar in the WeChat QR code is very important, it represents the brand of the enterprise, because every day the most contacted by customers is the avatar of the enterprise. What does a company's avatar represent? It represents the value that the business can provide to the customer today, and it represents your own specialty.
If it's a business, use the company's Logo as the WeChat avatar, and if it's an individual, use a real photo of yourself. For example, the author is a network marketing expert, will take a photo of himself lecturing as the WeChat QR code avatar, so that users take a look at the author's avatar, know what the author is doing, will be able to provide them with what kind of value. Let's look at the following public accounts, in order, Phoenix Finance, CCTV Finance, CCTV TV series. Because they are all TV stations, they all use their own logos as avatars to increase the audience's trust in the brand.
Reproduced